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True Marketing Operations: It’s time.

Pointclear

My best right hand man in a large sales organization was the sales operations manager. Yes, we had a CRM system, but Marketing didn’t have an automation system. I ‘shared’ the sales operations manager with the CMO because we had a good working relationship.

Marketing 223
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PowerViews with Rich Vancil: Marketing Ops, Sales Ops & Mashups

Pointclear

As a member of the Executive Advisory Group, he delivers CMO and Sales Advisory Services that provide senior technology marketing and sales executives with insights into how to improve productivity and efficiency in their organizations. My PowerViews guest today is Rich Vancil, IDC Group Vice President for Executive Strategies.

Marketing 247
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Make Marketing More Efficient by Embedding Analytics on Top KPIs

Pointclear

Frank Donny is founder and CEO of Marseli , a marketing and sales analytics and performance software company. Frank''s remarkable 25-year career of driving marketing and sales operations divisions within Fortune 500 and start-up organizations is highlighted by his passion for business development and empowering others to succeed.

Analytics 216
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What is Value Selling and How to Generate Leads in Companies that Buy Value

Pointclear

Value selling is PointClear's bread and butter. In 2017 I was introduced to an SVP of Sales who was pointed toward us by one of our long-time clients. He said: “ You have the business, I just want you to work through my sales operations guy to finalize the deal.” We are not the low-price leader.) Our people do as well.

Lead Rank 157
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The Why, What & How of a Lead-to-Revenue Assessment, Part 2 - The How

Pointclear

I challenged marketing and sales leadership involved in 2016 planning to pause and consider conducting the assessment before making any decisions for next year. Marketing and sales technology: Are our systems integrated and improving the efficiency and effectiveness of our lead-to-revenue process? Step 2 – Data Gathering.

Lead Rank 100
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PowerViews with Josiane Feigon: Survival of the Fittest Sales Reps

Pointclear

As more customers deem sales calls intrusive and interruptive, companies will shrink their sales teams to better fit the market demand. Josiane cites one controversial assessment that the nationwide market for sales professionals will shrink from 20 million to just 8 million over the coming years.

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3 Steps for Effective Sales Lead Follow Up (none are the Hail Mary)

Pointclear

You have, no doubt, read that prospects are impatient with sales reps that ask a lot of discovery questions (especially if the information can be found with a little research). And when you engage with them they certainly expect you to know their company, their market and the competitive landscape. Find a relevant article.

Follow-up 100