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Brand Communities and Their Role in Brand Promotion

Sales and Marketing Management

Gathering users around a product can be one of the most effective promotion concepts for a business – and it work in the B2B realm. The post Brand Communities and Their Role in Brand Promotion appeared first on Sales & Marketing Management.

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Advocacy Marketing: 5 Steps to Do It Right

Sales and Marketing Management

Advocacy marketing promotes products or services through satisfied customers who are ready and willing to vouch for your brand. The post Advocacy Marketing: 5 Steps to Do It Right appeared first on Sales & Marketing Management. The most trusted voices for your product or service are your customers.

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8 Ways Social Media Is Used to Promote Virtual Events

Sales and Marketing Management

Social media marketing has become essential to boost registration and participation. The post 8 Ways Social Media Is Used to Promote Virtual Events appeared first on Sales & Marketing Management. Virtual events will endure beyond the pandemic.

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Do You Realize the Power of Promotional Materials?

Smooth Sale

Photo by Mary1826 vis Unsplash Attract the Right Job or Clientele: Do You Realize the Power of Promotional Materials Success in today’s highly competitive corporate environment depends on a solid marketing strategy. Promotional items are essential for attracting potential clients’ attention and raising brand awareness.

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Promoting Customer Success with Diverse Learning Channels

Speaker: Chrissy Irvine, VP Customer Success, SmashFly, and Hannah Leary, Customer Success Operations Specialist, SmashFly

For recruitment marketing company, SmashFly, training related to the company’s product and industry are crucial for driving customer success and retention. Whether it’s standing in line at the grocery store or in their Customer Education program, it’s no secret that today’s customers often seek out self-service options.

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A You A Promotable Marketing Leader?

SBI Growth

We were discussing the difference between her A-player Marketing Leaders and their peers. I recently interviewed the CEO of a Fortune 500 company. I asked her what differentiates A-player leaders them from the rest of the pack. Her first answer.

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How to Partner with Local Bloggers to Promote Small Business

BuzzBoard

The Role of Local Bloggers in Promoting Small Businesses In the dynamic digital marketing arena, small businesses often grapple with attaining the visibility they merit. Digital marketing agencies should recognize the potential of these hyperlocal blogs. Local bloggers for small businesses can play a crucial role here.

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Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. In today’s B2B business environment sales and marketing can no longer operate in silos. Jeff Davis is here to help you think differently about how Sales and Marketing should interact.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.