A You A Promotable Marketing Leader?

Sales Benchmark Index

We were discussing the difference between her A-player Marketing Leaders and their peers. I recently interviewed the CEO of a Fortune 500 company. I asked her what differentiates A-player leaders them from the rest of the pack. Her first answer.

4 Alternate Ways to Promote Your Business

The Pipeline

Marketing, advertising, and finding innovative ways to promote your business are all part of a strategy to acquire new customers. If you don’t market, you probably won’t gain much more business – and new customers and more sales are something every business needs.

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How You Accelerate Getting Promoted

Sales Benchmark Index

Will fixing a sales problem accelerate your path to promotion? It will help you get promoted. Solving one of these can accelerate your path to promotion. Solving one problem may not guarantee you a promotion. It should. You are time starved now more than ever.

How a Sales Manager Gets Promoted

Sales Benchmark Index

Yet you are always passed up for an internal promotion. Almost like an NFL free agent, you test your value in the market. You have a consistent record of successful accomplishments. You beat your number every year. This pushes you to look outside the organization.

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Jeff Davis is here to help you think differently about how Sales and Marketing should interact. With increased scrutiny for marketing to prove ROI on their activities and it becoming increasingly hard for B2B salespeople to even get in front of customers, the old way of doing business is no longer an option. This webinar will use evidence-based research and empirical knowledge to propose real-world strategies that work.

Facebook or Instagram Marketing for Brand Promotion: Which is Better?


As traditional marketing has eventually yielded to the digital dimension over the last decade, whip-smart entrepreneurs began avidly grasping the nettle of online sales. A pretty compelling factor to consider for the success of your e-commerce marketing campaign, isn’t it? Marketing

Is it Time to Promote or Demote Business Partners?

Sales Benchmark Index

Article Corporate Strategy Sales Strategy active marketing b2b sales leader business partner attributes business partner enablement business partner expectations business partner investments business partner success business partners Channel Engagement Questionnaire client relationships deals won make your number new leads partner recognition partner relationships partner solutions sales leader sales solutions sales team

19 Clever Trade Promotion Examples That Convert Browsers to Buyers


We broke down 19 of the best trade promotions to inject life into your marketing strategy. Trade PromotionProduct merchandising needs more than a low price tag. But how can your campaigns distinguish themselves from the monotony of paper towel pyramids?

3 Trade Spend Hacks for Smarter Promotion Management


Trade promotion is the biggest factor to influence purchasing behavior at retail. But due to improper execution, 55% of trade promotion spending fails to develop brand awareness by any tangible metric. Trade Promotion

New Product Launch – Identifying the Right Promotional Channels

Sales Benchmark Index

The CEO has promised the market a hit. In six months the market will react. Your role as Chief Marketing Officer is crucial to success. You have two major responsibilities; Sales Enablement and Promotion. Then generate demand through promotional channels.

Get Promoted to Sales Management (Advice from 17 Experts)

Sales Hacker

Are you in sales and looking to get promoted into management? it’s much easier for your manager to advocate for your promotion and, most importantly, for the team to view you as a leader and someone they can count on and trust. Don’t just work on getting you promoted.

8 Effective Writing Styles for Promotional Text Messages

Smooth Sale

Attract the Right Job Or Clientele: Note: Saten Aghajanyan, Digital Marketer, provides today’s Guest Blog. She is now a part of the newly-formed marketing team representing their recently-launched product, SendSMS , which provides wholesale SMS services.

What’s Your “Net Promoter Score?”

Partners in Excellence

The “Net Promoter Score,” has been around for a long time. Promoters are those providing scores of 9-10, Detractors are those providing scores of 0-6. The NPS Score is calculated by subtracting the percentage of Detractors from the percentage of Promoters.

Why You Can’t Get Your Reps to Sell the New Products: The Importance of a Sales Enablement Plan

Sales Benchmark Index

Article Sales Strategy 2018 2019 90 address buyer terms communicate compelling Dan Bernoske develop development discuession enablement equation execution functional leaders good ideas half handoff ideas launch goals launch strategy make the number make your number managers market market share Marketing messaging org organization plan planning product product launches product road map Product Strategy promote quick wins real problems real value risk mitigation plan running sales sales enable sales enablement sales plan sbi story success target buyers The Studio timelines tool validated ideas value workplan

How Do You Measure Customer Experience?

Sales Benchmark Index

Article Corporate Strategy Marketing Strategy Sales Strategy article b2b B2C baseline behavioral books boss ceo chief customer officef 2.0 Recently, my colleague Sid Nakappan wrote an article on How the CEO can jumpstart the Customer Experience Transformation.

Don’t Let Your A-Players Run the Coop—Retain Top Talent with World-Class Talent Programs

Sales Benchmark Index

Unemployment is at record lows, and the job market for talent has never been hotter. Even the most seasoned Chief Human Resource Officers (CHROs) get anxious, knowing their top talent is prone to be poached. As part of our routine.

Necessary Evil: B2B Digital Planning

Sales Benchmark Index

Let’s first define Digital Planning (or Digital Marketing) – Leveraging digital channels to reach customers and. Look across your digital tactics and channels…do your buyers go there? Is their engagement worth the challenges involved in creating these?

B2B 252

Understanding Your Customer’s Story with Listening Paths

Sales Benchmark Index

Messaging Pipelines. When I was younger, I would often play “The Telephone Game” with my friends. You whisper a phrase to one person, who whispers it to another, and so on until the last person in the line repeats the message.

Why Marketing Needs Inside Sales Reps for Event Promotion


The separation between sales and marketing is always a hot topic of discussion. Some people feel that inside sales must report to marketing, while others think they should report to sales. But, there’s a problem with this approach…… who is focused on event promotion???

Net Promoter Score for Recruiters and HR Professionals


We recently covered the topic of Net Promoter Score (NPS) as it applies to customer loyalty and business growth. Today, we set out to discuss a similar metric in the competitive world of recruiting: The Employee Net Promoter Score. What is Employee Net Promoter Score?

Your Career Path is Your Own: Promote Your Sales Career


Or maybe it’s marketing. How can they develop outside of their day-to-day activities to be considered for additional responsibilities or a promotion? Our SDRs are eligible for mini-promotions to SDR II and SDR III. It’s the first day of your sales career.

Business Ethics and Self Promotion – Friday’s Editorial

Increase Sales

Yesterday over on my Facebook wall, I posted a comment about business ethics and self promotion specific to LinkedIn and how LinkedIn members post events, jobs or their solutions (products or services) under the discussion tab.

Female Athletes. a Footnote in Olympic Promotion

A Sales Guy

To me however, the real offense is the placement and depiction of the female athlete in the uniforms official promotional photo (above). Marketing and sales is about influencing our decisions. Obviously, I’m a huge marketing and sales fan.

Marketing Is Not What You Think It Is

The Sales Heretic

Many people believe that marketing and advertising are the same thing. Or if not, that marketing consists of the promotion you do to drive sales. Marketing is everything you and your business do that can potentially impact sales.

Want a Promotion to Sales Manager? Do These 5 Things Every Day

Hubspot Sales

How Do I Get Promoted to Sales Manager? You’ve been selling for a few years, you’re regularly hitting your number, and you think you’re ready for a promotion. Here are five smalls tasks to incorporate into your daily workflow to build towards a promotion.

Memorable Marketing Makes Money

Increase Sales

As I have written countless times, the purpose of marketing is to attract attention and begin to build relationships. When marketing is memorable, meaning you have created an emotional connection with your target audience, you will make money.

Why Marking Needs Inside Sales Reps for Event Promotion


The separation between sales and marketing is always a hot topic of discussion. Some people feel that inside sales must report to marketing, while others think they should report to sales. But, there’s a problem with this approach…… who is focused on event promotion???

Become a Better Marketing Manager

Sales and Marketing Management

Author: Samuel Benson You have started a small business, but you need to market your goods, to do this you have to become a better marketer. This includes the way we market our goods. So, we need to bring this change into our marketing concept.

Customer Experience – How to Benchmark Yourself to Best In Class Companies

Sales Benchmark Index

In a recent article, we defined the right Key Performance Indicators for Customer Experience. If you have invested the time to collecting this information, your next step is comparing yourself to other companies. Before we compare your Customer Experience to other.

The Beginner’s Guide to B2B Marketing Attribution Modeling


In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. B2B Marketing

The 8 best CRMs for marketing teams


Effective marketing is about more than just attracting one-time customers. But with the right Customer Relationship Management (CRM) solution, you can optimize your marketing to suit the unique needs of every customer, just like you might in a small independent business.

Why Email Marketing Is Dead


Expert insight interview with Rytis Louris and John Golden as they cover the following: Is email marketing working or is it really dead? How would a business use all the marketing channels to send out their marketing messages? Marketing

How to Write a Marketing Plan in Six Easy Steps

Sales and Marketing Management

Author: Lonny Kocina A well-executed marketing plan is like a GPS. Done right, your marketing should result in more leads, higher sales and a stronger brand. That’s what I like about the Strategically Aimed Marketing process. Gain competence in marketing concepts and principles.

Marketing Should Market and Sales Should Sell

John Barrows

The line between Sales and Marketing is getting thinner and thinner these days. Marketing is become more targeted with their messaging, while Sales is getting more generic and templated with theirs. Sales Messaging vs Marketing Messaging.

Influencer Marketing for Salespeople

Fill the Funnel

Influencer marketing for salespeople. Influencer marketing means using company leaders, thought leaders, experts, big names, and other well-known people in your industry to promote your business to their audience. Influencer marketing helps you build trust and authority.

Sales and Marketing Are Not Merging

Anthony Iannarino

It’s fashionable to suggest that sales and marketing are merging. The truth is that sales and marketing are not merging, nor should they. What Marketing Does. Marketing is one-to-many. Marketing promotes the business, helps position offerings, and advertises.

Marketing Mojo or Marketing Muck?

Increase Sales

Have you ever thought that some small businesses seem to have marketing mojo while others, possibly even your small business, appear to be stuck in the muck? Possibly you may think the answer is to hire a marketing firm? Market trends.