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Influencer Marketing 101: The Beginner’s Guide

Zoominfo

If you’re reading this post, you already know it’s important to keep a finger on the pulse of marketing for new, innovative tactics. B2B influencer marketing. Proven to increase brand awareness and drive lead generation, influencer marketing is a vital marketing tactic for many B2C brands. One such tactic?

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What Is LinkedIn Message Automation and How Can You Do It?

LinkedFusion

Additionally, we will introduce a tool that allows for deep personalization in messages – including custom variables, data from the target audience’s profiles, images, and links with custom previews. These LinkedIn tools can be a valuable time-saver, boost interaction, and generate additional leads for you.

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We Ko Pa - 4 Peaks of Sales Success

Anthony Cole Training

Read Tonys article.recently published in Bank Insurance & Securities Marketing Magazine! Prospecting (25). qualifying prospects (13). qualifying sales prospects (10). sales prospecting (34). sales tools (25). Remedy that by setting some new goals that will drive you to a new peak. Tony Cole on TV.

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How to Craft the Most Effective Follow-Up Email

Chorus.ai

For clarity’s sake, in this article, we’re going to be talking about follow-up after your first call with a prospect, as opposed to lead follow-up. Unlike most marketing emails, a follow-up email subject line should be direct and to the point. Don’t be afraid to be simple and sincere — your prospect will appreciate it.

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Top Ten Sales Tips

Sales Overdrive

Particularly for small to medium organizations, whether you are the CEO, company leader, consultant, or sales and marketing team member, you likely see areas and opportunities for growth. Fortunately, some simple tools exist for understanding customers better and measuring their vulnerability to competitive threats.

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What Channels Should Be Part of Your Next Outbound Campaign?

Cience

If someone Googles “marketing campaigns,” could you blame them for thinking the only way to go to market is through increasing inbound leads? You’d think there was nothing else in the marketing world but SEO, content writing, blogging, webinars, and ads. The background research on the prospect, of course.