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How To Boost Client Retention – Without Customer Service or Account Reps

Sales and Marketing Management

Harvard Business Review estimated that customer acquisition is 5 to 25 times as expensive as customer retention. What’s more, a Bain & Company study found that increasing customer retention rates by a mere 5% boosts profits by 25% to 95%. But awareness and action are two different things. What to do?

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3 Ways to improve Your Customer Retention Scorecard

Babette Ten Haken

Do you have a customer retention scorecard? I offer the following three ways to improve the health of your customer retention scorecard. When you take ownership of not only acquiring, but retaining customers, you develop your own customer retention scorecard. Customer retention matters when it is time to renew that contract.

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You Can't Lose Customers or Salespeople - 2 Secrets to Their Retention

Understanding the Sales Force

The first page of results was filled with self-serving articles from companies like Gong (artificial intelligence for digital prospecting), Hubspot (marketing platform) and more urging you to leverage their platforms so that you don't have to rely on salespeople.

Retention 193
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Customer Survey: Faster Prospecting, Better Performance with ZoomInfo

Zoominfo

GTM Plays Automated go-to-market plays that can rapidly scale your business. Faster, More Effective Prospecting As any sales leader can attest, selling in today’s market might be tougher than it has ever been. As a result of this shift, efficient, cost-effective prospecting has become vital.

Survey 130
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7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

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Winning Your Prospect’s Prospect

The Pipeline

Not a moto for successful selling and retention, but maybe it has some purpose. The common goal in sales is winning your prospect’s prospect. Again, this makes the people your prospect is trying to win, your responsibility as well. The post Winning Your Prospect’s Prospect appeared first on TiborShanto.com.

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How to Focus on Customer Retention to Acquire New Accounts

Alice Heiman

More often than not , sales and marketing efforts are centered around customer acquisition. So why not focus on customer retention? . The primary reason is market share or market dominance. Gaining new customers quickly helps your company dominate the market. Attract New Customers. Send thank-you notes.

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