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It’s the People, Stupid: Building Excellence in Sales Leadership

Steven Rosen

Colleen Stanley and Steven Rosen from the Sales Leadership Awakening podcast discuss how building excellence in sales leadership starts with having the right team. Sales leaders must be willing to make tough decisions about non-performers and proactively recruit top talent.

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How to Achieve Greater Sales & Sales Leadership Success

Understanding the Sales Force

Some are written by sales experts. Some are written by marketing experts. I am concerned about the subjects being curated for sales and sales leadership professionals. 5 Ways to Build (and Lose) Credibility in Your Sales Emails Why is it Important to Align Your GTM Team? Absolutely. But let’s be clear.

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Sales Leadership in 2024

Janek Performance Group

They say, by 2025, 35 percent of CROs will utilize generative AI as part of their go-to-market organizations. Plus, according to Invoca, this year, 93 percent of all marketers will invest in AI. Therefore, in 2024, a primary concern for sales leaders is ensuring their organizations are AI enabled.

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The Pros and Cons of BDRs in B2B Sales and Marketing

Janek Performance Group

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. Typically, these professionals are tasked with identifying and qualifying potential leads and initiating contact with prospects. 76% percent of BDRs report to sales over marketing.

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Bust the Myth You Can’t Read Prospects’ Minds

No More Cold Calling

When the market is on an upswing, our customers and prospects may be focused on a whole host of things. Salespeople score meetings with qualified prospects in one call. My new question to clients and prospects: “Are you in minimizing-risk mode, cost-savings mode, growth mode … or just ‘leave me alone’ mode?”.

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A Guide to Marketing Automation

Zoominfo

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

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Sales Leadership Tips During an Economic Slowdown

Janek Performance Group

To outsell the competition when demand softens requires a sales team who can have complex business conversations with clients. In a downturn, the labor market will get tight. Demand for high-performing sales talent increases in a downturn because their value increases. We call them trusted advisors.