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Is Your Prospecting Lazy? How to Not Misuse Sales Tools.

Anthony Iannarino

It is clear the person sending the email, InMail, or note did nothing to determine whether or not I might be a prospect for their services. If everyone is a prospect, no one is a prospect. It’s lazy prospecting and the misuse of the sales tools. Lazy Prospecting. Misused Sales Tools.

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How to Find the Ideal AI Sales Tool to Match Your Business Needs

BuzzBoard

As businesses grapple with evolving consumer preferences, increasing competition, and unprecedented volumes of data, the quest for the most effective AI sales solutions has never been more critical. Make sure the tool you choose has the capacity to achieve your objectives.

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Chairs are Dead—and Other B2B Marketing Hogwash

Pointclear

In 2015, I wrote this blog for Sales & Marketing Magazine: Dead is Dead (in Sales & Marketing). It seemed like, suddenly, a lot of things were dying: cold calling was dead; telephone prospecting was dead; outbound marketing was dead … many said that even marketing was dead.

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Top Sales Tools of 2020

SBI

The Top Sales Tools of 2020. Now is a great time to invest in technology for sales. Stop relying on CRM alone to bolster your sales. I already mentioned, that there are more than 600 sales solutions on the market. I’m not talking about CRM – presumably, you have that already. It won’t happen. .

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How to Calculate the ROI of Your Sales Tools

Vengreso

Think about this scenario: Your organization is ready to invest (or renew) hundreds of thousands of dollars (or perhaps millions) in your sales technology stack and tools for your team, but the executives and the finance department want you to calculate the ROI to justify the expense of each tool. Click To Tweet.

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How to Develop a Successful Go-to-Market Strategy

Zoominfo

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

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The Top Sales Tools of 2019 Guide

SBI

The Top Sales Tools of 2019 Guide. It was way back in 2010 when I published the first Guide to Sales Tools. The 100 page guide, the first exhaustive list of sales technologies to be published, included just 53 solutions. Since then, the SalesTech market landscape has grown to nearly 600 solutions!