The ROI Guy

JUNE 19, 2013

SAP needed to prove how prospects could use predictive insights to identify untapped opportunities and expose hidden risks buried inside vast amounts of data. SAP worked with Alinean to create a Benefits Estimator to tally the benefits of making predictive insight available to everyone in the organization.

SAP 40

SAP Benefit Analytics ROI 40

SBI Growth

OCTOBER 6, 2012

Later as a global CMO at SAP, he was the catalyst for SAP’s brand value rising $2.8B, or 46% during his tenure. You might remember ‘The Best-Run Businesses Run SAP’ series of campaigns that repositioned SAP from an exotic solution to significant adoption. We do not create marketing for the sake of marketing.”.

B2B 306

B2B SAP Customer Transportation 306

Alice Heiman

DECEMBER 12, 2023

April Dunford, an authority on product positioning, discusses the critical role of positioning in sales and marketing. And describes in her second book, Sales Pitch, how to translate the marketing work done for positioning into sales speak. This podcast is a must listen and her books are both must reads.

Siebel 103

Siebel Positioning Banking SAP 103

No More Cold Calling

JUNE 1, 2018

That Ellen DeGeneres quote is my opening line in the recent SAP Podcast on the “ 5 Do’s and Don’t Do’s of Social Selling ,” hosted by Bonnie D. Graham of SAP. They know how to prospect for sales, and it’s not sitting back and waiting for marketing to send them leads. That’s not selling. That’s order-taking.

Referrals 153

Referrals SAP Social Media Cold Calling 153

BuzzBoard

MAY 8, 2023

Analysys Mason ) We reviewed some of the most prospering and desirable SMB tech verticals that are currently leading the market. Going by Analysys Mason predictions, cyber security will have a “ double-digit growth ” this year while other sources project a USD266 billion market size as per revenue by the end of 2027!

Marketing 98

Marketing Lead Rank Trends Scale 98

No More Cold Calling

MAY 19, 2015

” Jonathan Becher, chief digital officer of SAP, talks about the research behind this phenomenon—and what it means for salespeople—in his post, “The Science of Social Selling.” He writes: Social selling is one of the hottest buzzwords in the technology market. Want prospects to like you?

Social Media 120

Social Media Prospecting Sports SAP 120

SBI

JUNE 19, 2019

TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA. Priority Engine provides B2B marketing and sales teams the real, observed purchase intent they need to act with speed and confidence. TechTarget, Inc. Michael Cotoia, CEO, TechTarget.

Account Based Marketing 50

Account Based Marketing Engineering Ideal Customer Profile Account 50

SBI

NOVEMBER 2, 2017

This week I interview Russ Chadinha , Senior Director Product Marketing of Model N Revenue Cloud. It is the primary objective for CEO’s and for Sales and Marketing executives. In addition, Model N Revenue Cloud is specifically designed for companies with SAP Financials, Manufacturing and Order Management solutions.

Revenue 131

Revenue Lead Rank SAP Maximizer 131

Hubspot Sales

AUGUST 9, 2019

The global Enterprise Resource Planning (ERP) software market is expected to earn $47 billion in revenue by 2022. A CRM system organizes one function of the business: to streamline a company’s interaction with current and potential customers -- usually through the automation and data sharing of Sales, Marketing, and Customer Success.

CRM 87

CRM NetSuite SAP Scale 87

Sales Hacker Training

FEBRUARY 13, 2020

Transitioning from mid-market selling to enterprise selling isn’t easy. In our first post we focused on how to be product- and market-ready, but that’s still only part of the solution. 1) Marketing: Does your marketing appeal to enterprise orgs? Promoting high performing mid-market reps. Sales strategy.

Enterprise 105

Enterprise Enterprise Hiring Ideal Customer Profile 105

Sales Hacker

JANUARY 20, 2021

As pipelines shrank due to COVID-19, many organizations shifted from inbound to an account-based sales and marketing outreach approach. Feel free to jump ahead: What is account-based sales and marketing? Issues with one-to-many and one-to-few ABS and marketing programs. What is personal account-based sales and marketing?

Account Based Marketing 67

Account Based Marketing Top of Funnel Account Lead Rank 67

SBI

SEPTEMBER 17, 2019

Invisible.io, a global champion in sales productivity, is announcing RevenueGrid, new Sales Acceleration platform that expands the capabilities of Sales Engagement market and maximizes return on every customer engagement. Keep every prospect engaged and seal every deal imaginable. marketing@invisible.io. MOUNTAIN VIEW, Calif.,

SAP 84

SAP Enterprise Enterprise Oracle 84

SBI

JULY 24, 2018

Selling is similar to dating, except every encounter with a customer or prospect is like a first date. This week’s post is by guest author, Jennifer Kling, Head of Product Marketing for SAP Sales Cloud , which brings together SAP Hybris Cloud for Customer, SAP Revenue Cloud, and CallidusCloud.

CRM 95

CRM SAP Forecasting Incentives 95

Pointclear

MARCH 12, 2013

I had the great the opportunity to interview Lori Wizdo , B2B marketing analyst at Forrester Research. Lori is a senior analyst with extensive marketing, sales, and operation experience in the information systems and software industries. Some sales professionals even believe that they can't get qualified leads from marketing.

Research 253

Research B2B Sales Qualified Lead Lead Rank 253

SBI

FEBRUARY 19, 2020

Zuant Quantifies ROI for Event Marketers Worldwide; Kicks Off 2020 with Record Client Growth. Zuant’s success is based on the very real need to quantify event marketing investments. CMOs, event marketers and sales reps are spending considerable time and budget exhibiting at shows. It has become table stakes for job security.

ROI 68

ROI Industry Chemicals SAP 68

BuzzBoard

MAY 8, 2023

Analysys Mason ) We reviewed some of the most prospering and desirable SMB tech verticals that are currently leading the market. Going by Analysys Mason predictions, cyber security will have a “ double-digit growth ” this year while other sources project a USD266 billion market size as per revenue by the end of 2027!

Marketing 52

Marketing Lead Rank Trends Scale 52

BuzzBoard

MAY 8, 2023

Analysys Mason ) We reviewed some of the most prospering and desirable SMB tech verticals that are currently leading the market. Going by Analysys Mason predictions, cyber security will have a “ double-digit growth ” this year while other sources project a USD266 billion market size as per revenue by the end of 2027!

Marketing 52

Marketing Lead Rank Trends Scale 52

Vengreso

NOVEMBER 29, 2018

This podcast is being brought to you by SAP Sales Cloud, formerly CallidusCloud. With SAP Sales Cloud’s modern CRM, you can focus on coaching and developing sales reps, instead of forecasting. You are no longer the expert that prospects come to in order to learn about your product or services. Own It From The Beginning.

SAP 103

SAP Face-to-face Google Twitter 103

Sales and Marketing Management

OCTOBER 21, 2019

There’s nothing more frustrating than having a prospective customer on the hook, then having to spend precious time combing for just the whitepaper or case study that fits their needs. The most advanced platforms can even identify where exactly a prospective customer is in their journey, and offer content recommendations accordingly.

Top of Funnel 136

Top of Funnel Hiring Commission SAP 136

SBI

MAY 21, 2019

Mediafly’s latest sales enablement technology updates are just a few of the ways Mediafly helps sellers and marketers create, deliver, and analyze engaging sales presentations. Mediafly’s continued focus on enhancing how brands engage prospective buyers was recently recognized by G2. Opportunity Management. Industry News.

Sales Enablement 75

Sales Enablement SAP Pivotal Industry 75

Vengreso

DECEMBER 6, 2018

This podcast is being brought to you by SAP Sales Cloud, formerly CallidusCloud. With SAP Sales Cloud’s modern CRM, you can focus on coaching and developing sales reps, instead of forecasting. There’s a valuable need for salespeople to serve as consultants to their prospects and customers. Listen now!

Closing 111

Closing SAP Pivotal Harvest 111

DiscoverOrg Sales

JANUARY 29, 2019

Own win rate increases by 300% when we know key parts of a prospect’s technology stack. If your offering integrates with your prospect’s tech stack, it’s not a matter of whether a prospect can use a solution like yours: They can, and they do. Marketing automation tools, and more. Web servers. Programming languages.

Ideal Customer Profile 202

Ideal Customer Profile Lead Rank Lead Scoring How To 202

SBI

MARCH 26, 2019

New solution designed for marketers will leverage Bigtincan’s AI-driven real-time automation, intelligently delivering Adobe assets to meet the demands of mobile sales teams. The launch of Bigtincan for Adobe creates an end-to-end solution designed by marketers for marketers looking to empower sales teams.

Sales Enablement 85

Sales Enablement SAP Marketo Sales Qualified Lead 85

Pointclear

MAY 29, 2012

Rich Eldh kicked off the general sessions at 1:00 on Tuesday, May 22 stating that marketing and sales aligned companies enjoy 5.3 Multi-variant regression analysis on data going back several years has helped them calibrate scoring in marketing automation and other marketing. Marry the art and science of marketing.

Revenue 174

Revenue Demand Generation Agencies SAP Webinar Metrics 174

Partners in Excellence

AUGUST 18, 2014

But what’s this mean for what marketing and sales actually do? Marketing and sales can no longer work separately, but must collaborate in facilitating the customer buying process. Now the differentiator is the customer buying experience—how marketing and sales engages the customer together.

Marketing 92

Marketing SAP Face-to-face Advertising 92

SBI

DECEMBER 9, 2019

The growth in the market has brought excitement as well as confusion. The market for sales software has ballooned as has the sheer number of software solutions available. The Nancy Nardin SalesTech Landscape now includes just over 600 sales solutions and the size of the CRM software market alone is estimated at over $28B for 2019.

SAP 65

SAP Webinar Metrics Software Software 65

Sales Hacker

FEBRUARY 12, 2021

For such a complex system to run smoothly, all departments: sales, marketing, support, and accounting need to be connected and communicate in real-time. Key features: All-in-one CRM platform with sales, marketing and support capabilities. Chat with prospects in real-time using Conversations. Marketing lists and quick campaigns.

Enterprise 84

Enterprise Enterprise CRM NetSuite 84

Hubspot Sales

OCTOBER 2, 2019

To measure sales productivity, look at the following metrics: Percentage of total hours spent prospecting. Many reps have identified skills they want to build or improve upon , such as effective prospecting or presenting in front of groups. SAP CallidusCloud Sales Performance Manager. Image Source: SAP. IBM SPM Solutions.

SAP 119

SAP Oracle Compensation Territories 119

Sales and Marketing Management

AUGUST 20, 2020

To be blunt, the air in our buildings makes us sick and saps our productivity.” We’re really missing the boat here if we’re chasing a few nickels of energy efficiency by stretching out the fans and filters while we’re losing thousands of dollars around human productivity and illness,” Macomber told Sales & Marketing Management.

Real Estate 120

Real Estate Hiring Incentives Incentive 120

Showpad

MAY 12, 2022

While marketing was creating and organizing valuable content for sales reps to use, reps were often still unaware of what resources were available and how to best use them. We’re the bridge between sales and marketing, says Rachael, “We’re there to make sure the materials are more meaningful to our end users and our salespeople.”.

Industry 98

Industry Sales Enablement Hiring Telecommunications 98

Highspot

MAY 12, 2020

Now, more than ever, businesses must expand enablement’s reach beyond frontline sales to empower all go-to-market teams and keep customer momentum going, long after the deal has closed. But, customers have different needs than prospects, and enablement efforts must be tailored accordingly. The New Reality of Post-Sale Success.

Customer 98

Customer SAP Sales Enablement Face-to-face 98

Zoominfo

NOVEMBER 17, 2021

Millions of Americans are facing the prospect of a return to the office in the near future, and an end to the widespread remote work policies that defined working life for many during the COVID-19 pandemic. The world where sellers and marketers had just a few tools to survive is gone,” Bryerton says.

Hiring 100

Hiring SAP Call-back Maximizer 100

Partners in Excellence

AUGUST 18, 2014

Sometimes that seems a perfect description of the relationship between marketing and sales. Marketing spends it’s time trying to create demand—any kind of demand. But in this story, sometimes it seems marketing and sales are oblivious to each other. But there were some things that marketing did we sales guys liked.

Marketing 92

Marketing SAP B2B Survey 92

SBI

JANUARY 31, 2020

The information we get through TechTarget’s Email Alerts will enable our sales teams to focus on specific opportunities and customers who are currently in-market for NWN’s solution-as-a-service portfolio, allowing them to deliver better solutions, faster, while transforming the customer experience. About TechTarget.

Engineering 74

Engineering Territories Opportunity Intent 74

SBI

AUGUST 12, 2019

Conversica Delivers Advanced New Capabilities That Give Business Users Even More Freedom and Flexibility to Personalize AI-Powered Conversations with Prospects and Customers. Early users of these new features see the immediate value of being able to personalize conversations and engage with prospects sooner. Opportunity Management.

Ideal Customer Profile 80

Ideal Customer Profile SAP Conversion Scale 80

SBI

JUNE 12, 2019

An accomplished enterprise SaaS leader with over 15 years of experience bringing innovative and disruptive technology to market, Derek has worked for organizations from sales enablement tools like BigMachines (acquired by Oracle) to marketing analytics platforms like Adometry (acquired by Google). Opportunity Management. Industry News.

Hiring 63

Hiring Enterprise Enterprise Leads 63

SBI

SEPTEMBER 5, 2019

To help meet these elevated customer expectations, SiriusDecisions also predicts an increase in the adoption of customer engagement technologies and platforms – such as customer data platforms, customer success management technologies and customer advocacy software – that integrate into existing sales and marketing technologies and tools.

Revenue 67

Revenue SAP Sales Enablement Webinar Metrics 67