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Five Keys to Integrating Your Interactive Value Marketing Tools with Your Marketing Automation Platform

The ROI Guy

You’ve invested in interactive content and marketing tools for your website, helping prospects and customers assess their needs, size and price the right solution, and understand the business value and differentiating cost advantages of recommended solutions. You shouldn’t.

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Infographic: How to use SMS to win love, leads, revenue

Velocify

trillion messages sent worldwide in 2012 [1] , it’s no wonder that sweethearts and marketers alike are flocking to this communication channel, and salespeople are just beginning to understand its value. 3] Unica Trends Survey, 11 Key Marketing Trends for 2011, 2011. 3] Unica Trends Survey, 11 Key Marketing Trends for 2011, 2011.

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Building a Sales Enablement Practice: An Interview with Allego’s Mary Charles

Allego

“When I moved to UNICA my role was sales ops. “Product marketing is my closest partner in enablement. In all my different roles, I’ve always been very linked to the product marketing team and I’ve always reported into sales, which is where I think it should be. So that’s kind of how it started.