Zoominfo

AUGUST 11, 2019

B2B marketers have embraced many new strategies to cut through the influx of content in our increasingly digital landscape. Yet, many tried-and-true marketing strategies continue to generate results. Among such strategies, webinars come out on top. But marketers often struggle to quantify the success of B2B webinars.

Paid Content 100

Paid Content Webinar Metrics B2B Marketing 100

The Pipeline

SEPTEMBER 2, 2020

From the time of the first salesperson, sales leaders have been trying to figure out how to get their teams to prospect. In a recent survey, 42% of sales and corporate leaders identified prospecting as a skills gap in their organizations. How do sales leaders create and balance the core element of a fine-tunes prospecting machine?

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System Prospecting Quota Decision Maker 316

The Pipeline

JULY 11, 2014

As it happens, rather than having to do a post about that, this coming Thursday, July 17th, I will be delivering a webinar along with the good folks at DiscoverOrg , addressing that specific process. The Objective Seller Webinar. Date: July 17, 2014 at 1:00 PM Eastern. Building a better question.

Webinar Metrics 292

Webinar Metrics Objections Loyalty Segment 292

Janek Performance Group

APRIL 10, 2024

In the competitive landscape of B2B sales, effectively qualifying prospects is paramount. That’s why it’s a central element of our recent webinar, Turbocharging Business Development Strategies. There, we looked at key indicators to assess before passing prospects to sales. And, if so, is the prospect worth your time and effort?

Lead Rank 62

Lead Rank B2B Ideal Customer Profile Lead Scoring 62

BuzzBoard

APRIL 16, 2024

Explaining the Importance of Lead Generation Strategies for Digital Marketing Agencies Lead generation strategies serve as crucial tools for digital marketing agencies. These strategies are especially vital for agencies marketing to small and local businesses. One impactful strategy is offering free digital marketing audits.

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Lead Generation Webinar Metrics Sales Qualified Lead Lead Rank 52

Janek Performance Group

SEPTEMBER 18, 2023

Recently, Janek Performance Group hosted the webinar Reviewing Game Tape—Optimizing Sales Performance Through Win-Loss Analysi s. Here, Janek Managing Partner Nick Kane and Chief Marketing Officer Sarah McMullin were joined by Andrew Peterson, Co-CEO and Co-Founder of Clozd.

Analysis 77

Analysis Webinar Metrics Sports Groups 77

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar, Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. 2: New sales or marketing leader play. The timeless case for automation. Filtering criteria stays the same.

Webinar Metrics 242

Webinar Metrics Strategy Marketing Scale 242

Zoominfo

JANUARY 19, 2021

Digital marketers invest in creating landing pages because of their higher conversion rates. As opposed to whole blog posts, webinars , eBooks, and other digital content, the landing page is a simple design to bring the reader to a call to action. What is the Landing Page’s Importance in Digital Marketing?

Marketing 130

Marketing Prospecting Top of Funnel Segment 130

SBI

JANUARY 18, 2020

Live Webinar: How to Increase Prospect Engagement by Up to Ten Times. Join Nikhil Premanandan, Head of Marketing at Hippo Video, and Nancy Nardin to learn practical tips for getting more prospects to engage with you. You’ll learn: Cold-calling hacks for getting prospects to hear you out. REGISTER NOW.

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Webinar Metrics Prospecting Cold Calling How To 104

The Pipeline

MAY 7, 2014

Join me for this special webinar looking at: The Objective Seller – presented by salesforce.com. Those buyers not in the market, the so called Status Quo, are more likely to respond to a conversation about their objectives and how to reach them than to traditional sales approaches and conversations. sell better Tibor Shanto'

Webinar Metrics 253

Webinar Metrics Objections Segment Loyalty 253

Allego

JANUARY 6, 2023

How do you ensure your sellers use the content that marketing creates? To help you answer those questions, develop solutions, and begin implementing sales success strategies, we pulled together five of Allego’s top sales enablement webinars. Top 5 Sales Enablement Webinars. How Sellers Really Want to Learn. What’s going on?

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Webinar Metrics Sales Enablement Buyer Coaching 62

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. Welcome to lead generation marketing. What is Lead Generation Marketing? Lead gen marketing is what businesses do to attract ideal customers. BTW: Are Your Sales and Marketing Teams Aligned? You can track their buying signals.

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Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. 4 Examples of Product-Agnostic Content. Whitepapers.

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

The Pipeline

APRIL 16, 2014

The best sales organizations are those who excel at executing their sales process; from demand generation, to prospecting to closing and growing accounts. The best sales processes are those that evolve and reflect the changing nature of their clients and markets. Why Execution is the last word in sales.

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Cold Calling Webinar Metrics Fashion Sales Qualified Lead 306

Zoominfo

NOVEMBER 20, 2018

In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. Enter: Marketing attribution. What is marketing attribution? Let’s get into it!

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Lead Rank B2B Top of Funnel Marketing 236

The Pipeline

SEPTEMBER 4, 2018

What I will offer up here, and in a webinar, this afternoon, are specific steps you can choose to implement and see an immediate difference in your prospecting calls. The number one barrier to prospecting success is our willingness to put a well-thought-out plan into practice or action. World Series Of Prospecting.

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Prospecting Cold Calling How To Webinar Metrics 228

Zoominfo

MAY 20, 2021

Email is the OG digital marketing tool. While it might seem basic and a little bit boring, email is actually the most advanced medium of communication between marketers and their ideal customers. According to Campaign Monitor , email marketing generates $38 for every $1 spent, which computes to a 3,700% ROI. You’ll get high ROI.

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Email Marketing Benefit Webinar Metrics Marketing 264

The Pipeline

OCTOBER 12, 2013

Over the next couple of weeks I will be presenting three different webinars on 3 related topics that you should register for and attend. October 23 - Time – Prospecting – And Getting the Jump On Both. October 24 – Cold Calling: How to Handle the Objection. Click here for more detail and registration.

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Webinar Metrics Cold Calling Decision Maker Face-to-face 273

Janek Performance Group

DECEMBER 20, 2023

Prospecting is one of the most fundamental sales skills. However, as the sales environment shifts, sellers must update how they prospect. Last July, we hosted the webinar, Mastering the Art of Prospecting: Key Strategies for Success. Here, we examined the fundamental principles of modern prospecting.

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Ideal Customer Profile Prospecting Gatekeeper Webinar Metrics 62

The Pipeline

MARCH 8, 2014

Buyers who are not in the market, the so called Status Quo, are more time deprived than ever and are much less susceptible to traditional sales approaches and conversations. Impervious to pains, needs or solutions, a large segment of your market is better able to cocoon themselves from traditional sellers and sales conversations.

Webinar Metrics 243

Webinar Metrics Objections Segment Loyalty 243

Zoominfo

NOVEMBER 29, 2021

Whether your marketing department is a startup or well established, you should routinely assess which key performance indicators (KPIs) you’re tracking — and if you’re not tracking any, decide where to start. Every marketing team should have specific KPIs that align with their department’s goals and the organization’s goals at large.

Lead Rank 130

Lead Rank Marketing Qualified Lead Webinar Metrics Sales Qualified Lead 130

Sales and Marketing Management

JANUARY 4, 2019

He told me that he was reaching and having brief conversations with some prospects but those conversations went nowhere. He said he was trying to be consultative, to elicit details and to drill down on prospect objections. But no matter what he said or did, he would hear, “I’m not interested,” and a click as the prospect hung up.

Consultative Selling 254

Consultative Selling Prospecting Cold Calling Face-to-face 254

The Pipeline

JULY 11, 2014

As it happens, rather than having to do a post about that, this coming Thursday, July 17th, I will be delivering a webinar along with the good folks at DiscoverOrg , addressing that specific process. The Objective Seller Webinar. Date: July 17, 2014 at 1:00 PM Eastern. Building a better question.

Webinar Metrics 163

Webinar Metrics Objections Loyalty Segment 163

Zoominfo

OCTOBER 13, 2021

“It’s something like an educated Hail Mary pass that sweeps up unconverted marketing qualified leads.” What do we mean by “direct mail marketing”? Direct mail marketing makes direct contact with individual consumers, as opposed to reaching a large audience with mass media, such as advertising.

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Top of Funnel Lead Rank Marketing Qualified Lead Direct Mail 130

Zoominfo

MAY 3, 2020

In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Enter: Marketing attribution. What is Marketing Attribution? Let’s get into it!

Paid Content 130

Paid Content B2B Lead Rank Top of Funnel 130

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing 246

Marketing Webinar Metrics Reachforce Top of Funnel 246

Zoominfo

OCTOBER 5, 2021

Unfortunately, they might not receive information critical to prospecting, such as the names and contact information of attendees. Collect the email addresses and phone numbers of potential prospects and invite them to a pre-event meeting, a reception, or other tailored event.

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Prospecting Webinar Metrics B2B Report 100

Mr. Inside Sales

APRIL 7, 2017

Somewhere in Egypt, 3,000 years ago, a merchant in an open market place was selling something out of a stall, and a customer told him his price was too high. Sign up for Mike Brooks’ new Webinar “How to Overcome the Price Objection” this Thursday, April 27th, at 1pm EST (10am PST) Sign Up Here. How great will that be?

Webinar Metrics 130

Webinar Metrics Objections How To Inside Sales 130

Anne Miller

OCTOBER 23, 2020

What can you do to get a rapid response from prospects? Check out LinkedIn and your internal company contacts to see who might know your prospect and request to be introduced to that person. Relate that to specific changes in your prospect’s industry and, then, why it is worth having a conversation with you. Get a Referral.

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Prospecting Cold Calling Referrals Guarantee 162

Zoominfo

JUNE 16, 2021

Once he and his team identified their ideal prospect, they did some research and found that one of his first jobs was at an apple orchard. When it comes to prospecting emails, the importance of that first outreach cannot be underestimated. How to Personalize Your Prospecting Emails. Sure enough, he responded.

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Ideal Customer Profile Prospecting Scale Guidelines 130

SugarCRM

NOVEMBER 18, 2021

Webinars that are used for demand generation are a well-known tactic for attracting a targeted audience to educate them on how they can learn, achieve and improve business or technology challenges. But not all webinars are created equally. Our prospects have limited bandwidth on what they’ll open and take action on.

Webinar Metrics 48

Webinar Metrics Social Media Education Demand Generation 48

Zoominfo

APRIL 23, 2021

ZoomInfo’s recent webinar , Automation: The Secret to Next-Level Go-To-Market Strategy , highlighted why automation powered by data is a proven tactic to accelerate win rates and better enable go-to-market plays. Reps who get in front of these folks can see their win rates increase by around 75%.

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Webinar Metrics Strategy Marketing Scale 130