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Got Discipline To Market Your SMB?

Increase Sales

Possibly it may make sense to adopt your own Got Discipline campaign as you market your SMB. One of the most frequent complaints I hear from SMB owners and salespeople is “I don’t have time to market my business.” Yes marketing a SMB feels like a 24/7 job. For SMBs marketing is difficult.

Marketing 152
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When Marketing Meets the New Sales Leader

SBI Growth

She’s a Marketing VP at a B2B logistics company. The CEO just introduced her to the new sales leader. The last VP of Sales got canned at the end of Q2. Kathy had done everything she could to support the sales team. The former leader never fully supported or appreciated Kathy’s marketing team efforts. Meet Kathy.

Meeting 303
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Five Sales Metrics You're Not Tracking

SBI Growth

As noted by my colleague Vince Koehler, Marketing has adopted new capabilities. These capabilities force Marketing to transition to new metrics for determining effectiveness. Similarly, sales reps and managers require a new set of capabilities. Sales Operations must transform its reporting to track these key capabilities.

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2 Ways to Turbocharge Your Sales Strategy

SBI Growth

If you formalize them into your sales process, training and measurement, revenue will grow. Otherwise, your sales team will be eaten up. As the sales operations leader, you develop the sales strategy and support team performance. One of the missing pieces is as old as the concept of sales itself.

Strategy 310
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Sales Talk for CEOs: Integrating Sales and Marketing to Better Serve Customers with Bronwyn Allen (S1:E13)

Alice Heiman

Integrating sales and marketing is a key strategy to boost customer satisfaction in any business or industry. Are they doing different things, being measured in different ways, and have visibility to only their own piece of the overall operations? 8:25] Growth of sales operations during the pandemic. [11:25]

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How Social Prospecting Helps Forecasting

SBI Growth

Marketing is not driving the quality sales leads the field needs. Very few leads from marketing convert to accounts. You’re hearing it from your Sales Managers and reps. Your VP of Sales is sick of the excuses. They have the ability to gain referrals through trusted connections. Stop depending on Marketing.

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A Year's Worth of Sales Insights

SBI Growth

Sales Operations leaders were experiencing Diminishing Authority. Sales VPs did not know exactly what to do with the Ops team. Decisions were being made without Sales Ops’ influence. We spent the year researching how Sales Ops can bring value to the organization. The greatest insights come from VPs of Sales.