Zoominfo

MARCH 27, 2019

But, we’ve struggled to find any outside research regarding the use of technographics by B2B sales professionals. So as any great marketers would do, we decided to do a little digging and conduct our own investigation. Thus, The 2019 Technographic Data Report for B2B Sales Organizations was born. In fact, a staggering 72.3%

Report 222

Report Data B2B Survey 222

Highspot

NOVEMBER 7, 2022

7, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced it has been named a Leader by Forrester Research in The Forrester Wave : Sales Content Solutions, Q4 2022 report. Germany, and northern Europe, and Highspot opened offices in France and the Australia and New Zealand markets. .

Lead Rank 95

Lead Rank Lead Scoring Report Research 95

SalesFuel

MARCH 29, 2024

Creating website content marketing that engages the consumers who do visit your client’s website has never been more important. How to Develop Website Content Marketing that Drives Conversions Consumers Need Better Website Content According to a report by Contentsquare , the 3.6% What Content Do They Want?

Conversion 98

Conversion Marketing Ideal Customer Profile Consumer 98

Tenbound

NOVEMBER 14, 2019

In partnership with GZ Consulting, Tenbound is publishing a set of buyer profiles for Sales and Marketing Intelligence vendors. These reports are written to assist with the purchasing decision. Key tools support sales research and account.

InsideView 56

InsideView Report Research Vendor 56

SBI Growth

SEPTEMBER 18, 2020

September 14, 2020 | Dallas, TX – Sales Benchmark Index (SBI), a management consultancy specializing in B2B revenue growth, today announced the publication of their latest research report, “Revitalizing Growth: Accelerate While Others Stand Still.” ” The report uncovers how market leaders.

Research 153

Research Revenue Report Company 153

Sales and Marketing Management

SEPTEMBER 11, 2023

A report from CSO states that 77% of buyers don’t see salespeople as a helpful resource to solve their business problems. Gartner research shows that when B2B buyers are considering a purchase, they spend less than 20% of their time meeting with potential suppliers.

Report 194

Report Survey B2B Buyer 194

Tenbound

NOVEMBER 14, 2019

In partnership with GZ Consulting, Tenbound is publishing a set of buyer profiles for Sales and Marketing Intelligence vendors. These reports are written to assist with the purchasing decision. Key tools support sales research and account.

InsideView 40

InsideView Report Research Vendor 40

Zoominfo

APRIL 20, 2022

Marketers have spent years making sure they get credit for the leads generated by their hardworking teams. Instead, B2B marketers are turning their attention to key performance indicators that showcase how full-funnel marketing efforts can deliver increased performance. In 2020, that figure was down to 47%.

Account Based Marketing 130

Account Based Marketing Marketing Lead Rank Top of Funnel 130

Janek Performance Group

APRIL 17, 2024

In B2B sales and marketing, companies employ various strategies to drive growth and expand their client base. 76% percent of BDRs report to sales over marketing. 76% percent of BDRs report to sales over marketing. They then leverage research tools and market insights to pinpoint promising opportunities.

Outsourcing Services 62

Outsourcing Services B2B Lead Rank Sales Qualified Lead 62

SalesFuel

MARCH 25, 2024

It’s time to get the digital marketing methods your client plans to use this year in order. How Top Digital Marketing Methods Yield Holiday Sales Jackpot Why Prioritize Digital Ads This Holiday Shopping Season? Marketing is no exception. That’s why OTT TV ads need to be a part of your client’s holiday digital marketing methods.

Marketing 98

Marketing Hiring Social Media Ideal Customer Profile 98

Allego

JANUARY 12, 2023

Marketing creates content. Sales is annoyed, while marketing is frustrated—maybe even a little sad. “It’s a common problem: The marketing team creates content for sales, but sellers don’t use it. What Motivates Sellers to Use Marketing Content. 3 Steps to Persuade Sellers to Use Marketing Content.

Collateral 106

Collateral Marketing Report Motivation 106

Zoominfo

NOVEMBER 20, 2023

Marketers are definitely at the forefront of experimenting with GenAI. Their rapid growth recalls some of the most durable tech-driven shifts of modern history, with research by Bloomberg suggesting the generative AI market will grow to $1.3 What Does this Mean for Marketers? How Do Marketers Use Generative AI?

Data 130

Data Scale Lead Rank Marketing 130

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Without a clear understanding of your industry or market, you’ll be ill-equipped to make informed business decisions. Businesses are catching on to the importance of market intelligence. What Is Market Intelligence?

Data 130

Data Marketing Scale Analysis 130

Tenbound

NOVEMBER 14, 2019

Summary In partnership with GZ Consulting, Tenbound is publishing a set of buyer profiles for Sales and Marketing Intelligence vendors. These reports are written to assist you with the purchasing decision. The SalesLoft sales engagement platform helps organizations deliver a better sales and support experience to their customers.

Ideal Customer Profile 45

Ideal Customer Profile Report Research Vendor 45

SalesFuel

APRIL 19, 2024

This data loss needs to be made up for, and brands are updating their content marketing objectives to do so. New Content Marketing Objectives: First-Party Data Collection Cookie-Based Third-Party Data Isn’t Recovering If your client thinks data privacy is just a fad they can wait out, they’re sorely mistaken.

Objections 52

Objections Data Ideal Customer Profile Marketing 52

Zoominfo

OCTOBER 8, 2019

Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. Enter, the Customer Insight Report. In essence, building a Customer Insight Report involves packaging large amounts of information into a concise, comprehensible summary. Free Trial What is a Customer Insight Report?

Report 130

Report Ideal Customer Profile Decision Maker Account Based Marketing 130

Zoominfo

OCTOBER 8, 2019

Customer acquisitions often require a combined effort from sales, marketing, product leaders, and executives. Enter, the Customer Insight Report. In essence, building a Customer Insight Report involves packaging large amounts of information into a concise, comprehensible summary. What is a Customer Insight Report?

Report 138

Report Ideal Customer Profile Decision Maker Account Based Marketing 138

Chorus.ai

MARCH 28, 2022

Chorus has been named a “Strong Performer” by Forrester Research and one of the top 14 vendors in The Forrester Wave™: Revenue Operations & Intelligence Q1 2022 report.

Report 118

Report Revenue Lead Rank Lead Scoring 118

Pipeliner

NOVEMBER 1, 2019

10 Reasons Why a B2B Lead Generation Department Should Report to Marketing and Not to Sales. As a consultant, I regularly advise that appointment setting Lead Generation Departments report to Marketing and not to Sales. Marketers typically are more available than sales road warriors, when answers are needed.

Lead Gen 75

Lead Gen Report Lead Rank Lead Scoring 75

Hubspot Sales

SEPTEMBER 22, 2020

Much of a sales team’s ability to deliver a seamless buying experience depends on the accuracy of the data in its system, the reliability of the reporting tools at its disposal, and the usability of the automation and prospecting features it works with every day. Canada, the U.K, and Australia. Canada, the U.K, and Australia.

Research 111

Research CRM Consumer Software 111

Allego

DECEMBER 6, 2023

Why don’t sales reps use all the marketing content your organization creates? Companies spend nearly 9% of their revenue on marketing , yet Forrester reports that 65% of marketing material goes unused. Marketing toiled over this content, so how can you motivate your sales team to use it?

Motivation 71

Motivation Marketing Collateral Case Study 71

Tenbound

NOVEMBER 14, 2019

Summary In partnership with GZ Consulting, Tenbound is publishing a set of buyer profiles for Sales and Marketing Intelligence vendors. These reports are written to assist you with the purchasing decision. The SalesLoft sales engagement platform helps organizations deliver a better sales and support experience to their customers.

Ideal Customer Profile 40

Ideal Customer Profile Report Research Vendor 40

Zoominfo

MAY 25, 2021

Yet a similar phenomenon has already happened with another technology: sales and marketing automation. . But more than 30 years later, we are still talking about these same productivity gains — and automation remains elusive for many sales and marketing teams. Why has automation failed to gain traction despite its obvious promise?

Marketing 252

Marketing Decision Maker Telecommunications Lead Rank 252

SalesFuel

APRIL 8, 2024

According to a report from TREW Marketing and GlobalSpec, your client should be focusing more on popular social media sites. Photo by: Christina @ wocintechchat.com SalesFuel - Sales Credibility | Sales Research | Sales Hiring | Sales Management | Sales Enablement Here’s what you need to know.

Social Media 52

Social Media Media Video B2B 52

Hubspot Sales

JUNE 6, 2022

Prospect research is a challenge that's every bit as frustrating as it is essential — so to help you out, we've put together a list of 18 of the best places to research buyers before sales conversations. The 18 Best Places to Research Buyers Before Sales Conversations. Your Marketing Automation System.

Research 127

Research Prospecting Face-to-face Twitter 127

Allego

AUGUST 23, 2022

We are pleased to announce that Allego has been recognized as a Representative Vendor in the 2022 Gartner Market Guide for Revenue Enablement Platforms. We believe Allego’s inclusion in the report signals a recognition of the company’s holistic approach to enablement and technology capabilities. “As Changes in B2B Sales.

Revenue 117

Revenue Face-to-face Marketing Vendor 117

SMEI

JANUARY 16, 2024

What is a GPT and how can it enhance my sales and marketing productivity? Here’s how a GPT can enhance your productivity: Automating Routine Tasks : GPT can automate tasks like email responses, generating reports, or creating content, saving you time for other critical tasks.

Tools 62

Tools Marketing Face-to-face Webinar Metrics 62

Tenbound

OCTOBER 31, 2019

With the explosion of solutions in Sales Engagement on the Tenbound Market Map such as Salesloft, Outreach, Vanillasoft and many others, the Sales Engagement sector continues to explode. But how do you make the best choice for this important system for your Sales Development team?

VanillaSoft 67

VanillaSoft Research Report System 67

criteria for success

JULY 30, 2019

We've said it before and we will say it again: sales and marketing must be aligned. Learn how market research insights can keep your sales team ahead of industry trends. There are countless publications-- case studies, reports, articles--available for your benefit.

Trends 59

Trends Research Case Study Marketing 59

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130