article thumbnail

Success During the Pandemic – Customer Retention Is Key

Zoominfo

According to Gartner, “In response to the ongoing COVID-19 crisis, marketers are exhibiting a range of responses beyond creating COVID-19-specific content. Gartner, How Marketers Are Adapting to Disruption During COVID-19: Findings From the 2020 Customer Loyalty and Management Marketing Poll, September 2020.).

Retention 219
article thumbnail

4 Ways for CMOs to Partner With Customer Success to Execute a Stellar Retention Play

SBI Growth

Research also shows that a 5% increase in customer retention can generate up to 125% in profits. Given the current economic conditions, customer retention is. It costs seven times more to attract new customers than it does to retain existing ones.

Retention 212
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A Hopscotch Client Retention Strategy will not boost Client Success

Babette Ten Haken

If you practice a hopscotch client retention strategy, do not get your hopes up. When your organization embraces a hopscotch client retention strategy, you color within the lines. Reinforcing a hopscotch client retention strategy reinforces “the same” rather than providing the palette for innovation. Yes, I know.

article thumbnail

You Can't Lose Customers or Salespeople - 2 Secrets to Their Retention

Understanding the Sales Force

The first page of results was filled with self-serving articles from companies like Gong (artificial intelligence for digital prospecting), Hubspot (marketing platform) and more urging you to leverage their platforms so that you don't have to rely on salespeople.

Retention 193
article thumbnail

7 Must-Have Automated Documents for Sales Success

Companies are increasingly implementing technology to bring efficiency to their workforce. Data accessibility aside, teams continuously struggle with manual processes for document generation. Learn why automating your documents is key to sales success.

article thumbnail

3 Ways to improve Your Customer Retention Scorecard

Babette Ten Haken

Do you have a customer retention scorecard? I offer the following three ways to improve the health of your customer retention scorecard. When you take ownership of not only acquiring, but retaining customers, you develop your own customer retention scorecard. Customer retention matters when it is time to renew that contract.

Retention 154
article thumbnail

It’s All About Retention And Growth!

Partners in Excellence

Ask any sales leaders, particularly those in SaaS based sales approaches, retention and growth in current customers is critical. We have all sorts of metrics focused on the issues of customer retention and growth. Many sales leaders would state, retention and growth is the most critical thing to sales success.