Does Your Resource Plan Start at the C-Suite?

Sales Benchmark Index

“Strategy is simply resource allocation. To do this, you must align your resources. When you strip away all the noise, that’s what it comes down to.” ” – Jack Welch. As the CEO, your job is to execute against your corporate strategy.

Are Your Portfolio Companies Optimizing Their GTM Resources?

Sales Benchmark Index

Imagine turning on Monday Night Football, and watching your favorite team break the first huddle with 3 Quarterbacks, 2 Offensive Linemen, and 6 Wide Receivers. Besides looking strange, you would immediately recognize this strategy is going to fail before they.

Pitch Perfect: Selling into Human Resources (HR)

DiscoverOrg Sales

Human Resources owns a growing piece of the budget pie – but how do you break in? Sales and marketing messaging should address the employee experience, and lowing the cost to serve. The human resource department deals in data, so data security is top of mind. “I

Losing Market Share – Resource Planning with The Pipeline Test

Sales Benchmark Index

Article Corporate Strategy Sales Strategy pipeline test resource planning sales force sizing

7 Must-Have Automated Documents for Sales Success

Sales teams, in particular, waste precious time and resources on repetitive tasks and manual data. Automating time-and resource-intensive processes will allow. resources or expenses • deliver an exceptional customer experience through easy-to-understand. resources.

3 Key Steps To Getting the Most Out of Your Resources

Sales Benchmark Index

SBI has been studying how top performing organizations allocate resources to achieve near and longer-term results. Given no organization has enough resources to do everything, tradeoffs are required to manage resources and expectations across marketing, sales and customer success.

Time, Our Scarcest Resource

Partners in Excellence

Time is our scarcest resource, yet we treat it so casually. Lean Sales And Marketing Results Time ManagementWe all know the single thing we cannot recover is time. Once it’s passed, we can never recover it. Most everything else, we do, we can recover from.

Territory Alignment: The Right Resources in the Right Place

Sales Benchmark Index

Corporate Strategy Marketing Strategy Product Strategy Sales Strategy SBI on Demand Video allocating territories misalignment sales sales patch territory alignment territory design

Q3 B2B Tactical Sales Resources

Score More Sales

Here are some resources for sales professionals who are on the front lines, generating conversations, listening to prospects and customers online, and engaging with them by email, phone, video, and in person. What are YOUR suggestions for great, B2B sales professional development resources?

Just in Time B2B Sales Resources

Score More Sales

Here’s a list of resources designed to help you do that. This week, Inbound Marketing Experts HubSpot came out with their list of 25 Helpful Sales Blogs You Don’t Want to Miss Out on. The post Just in Time B2B Sales Resources appeared first on Score More Sales.

In the Race to Win More Customers, Sales Needs Digital Transformation

and email, using marketing automation, employing CRM and ERP, are now requirements for any business — table stakes to remain. Feeling the pressure: limited resources and. This trend is due in part to a tight labor market. (as

Why Content Marketing Fails

Sales Benchmark Index

Marketing teams are failing to execute content marketing. Content Marketing CMO Resources CMO Internal Content Marketing

Top 4 Resources Elite Sales Leaders Rely On

Sales Benchmark Index

Are you utilizing all the external resources you have available? They tap into external resources and get multiple perspectives. You have untapped 3 rd party resources that can help close the gap. Work smarter by learning from unbiased resources outside your organization.

A You A Promotable Marketing Leader?

Sales Benchmark Index

We were discussing the difference between her A-player Marketing Leaders and their peers. I recently interviewed the CEO of a Fortune 500 company. I asked her what differentiates A-player leaders them from the rest of the pack. Her first answer.

Weekly Roundup: The Sales Resources The Never Takes a Break + More

The Center for Sales Strategy

> Inbound Marketing is the Sales Resource that Never Takes a Break [VIDEO] — LeadG2. Imagine if you had a sales resource that never went on vacation, or took a break, or got sidetracked by unproductive activity. Inbound marketing is that resource. >>>

How to Level Up Your Marketing Strategy with Video

Social Selling Resources to Maximize LinkedIn and More

Score More Sales

Matt Heinz - Founder, Heinz Marketing. The post Social Selling Resources to Maximize LinkedIn and More appeared first on Score More Sales.

New Response Databases - Valuable Resource for B2B Marketers?

Pointclear

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Marketers might ask, “Am I getting all the mid-sized law firms in the greater Chicago area?

Your Product Does Not Sell Itself – Why Clarity Between Product Management and Marketing is Critical

Sales Benchmark Index

As the product leader, the knock is on your door when sell-through doesn’t meet expectations. And then the painful inquiry starts – was this a strategic error? Poor execution? One fatal cause often overlooked is functional alignment – well-intentioned people.

Is Instagram Poised to Become 2016’s Marketing Resource of the Year? Part 2

Increase Sales

However, the points above are going to further make it valuable to a vastly larger number of marketers and brands. Marketing Instagram marketing resource Michael Finney social media social media management videographicOdds & Ends for Users.

Top 9 Alignment Resources That B2B Sales and Marketing Leaders Need to Ensure They Didn’t Miss This Year

Jeff Davis

I‘ve had the pleasure of learning so much about how to strategically align B2B Sales and Marketing this year through too many different interactions to count. I hope these resources are helpful as you start planning out your journey to a more aligned sales and marketing team.

Do You Need a Resource Dedicated to Nurturing Leads?

Sales Benchmark Index

If you are a marketing leader and you’re missing or deficient in one of these, there’s a problem. According to the study, a CMO's number one success measure is marketing ROI. I was recently on a call with Sue, a marketing leader for a technology company with around $150 Million in revenue. She also realized she didn’t have a dedicated resource to nurture leads that aren’t sales ready. A lead development rep is not a tele-marketer.

Sales Person As Orchestrator Or Resource Manager

Partners in Excellence

Smaller organizations can leverage people in other functions–marketing, product management, engineering/development, or others. They are responsible for identifying new opportunities, then engaging the appropriate resources in each deal.

Employees as B2B Marketing Resources

Salesfusion

The post Employees as B2B Marketing Resources appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Email Marketing Social Media

The Agile Marketing Approach to Selecting Marketing Channels

Sales Benchmark Index

Demand Generation CMO Resources CMO New Product Agile marketing DemandGen Selecting the right Channel mix is crucial for successful product releases. Having too many channels erodes budget and adds complexity. Complexity delays product launches and campaign timing.

Live from Dreamforce: How to Engage Pre, During and Post Events While Maximizing Resources

Sales Hacker

The post Live from Dreamforce: How to Engage Pre, During and Post Events While Maximizing Resources appeared first on Sales Hacker. Marquee Outreach Partner Sales & Marketing Webinars

Which Marketing Projects Make the Cut?

Sales Benchmark Index

The CEO is cutting the marketing budget. The focus is dealing with a marketing structural redesign based on budget cuts. In part 1 , we dealt with your marketing teams work capacity. Part 2 focuses on marketing project prioritization.

Does Lack of Intelligence Put Your Corporate Strategy at Risk?

Sales Benchmark Index

As CEO, you are responsible for driving your corporate strategic direction: You identify objectives and goals, initiatives and timelines. You identify budget allocations and expected ROIs. You set revenue targets both short and long term. You are placing a big bet on being a.

Can Your Marketing Team Implement Your Vision?

Sales Benchmark Index

As a marketing leader, you have a revenue contribution goal. Content Marketing CMO Marketing Resources We are more than half way thru 2014. The question you should be asking yourself is – are you going to hit it?

Are You Missing the Heart of Your Marketing Strategy?

Sales Benchmark Index

In my last post, I discussed how the annual marketing planning cycle is upon us. CMO Marketing Resources Account Segmentation Market segmentation Marketing Strategy Buyer Segmentation The CEO is demanding results and it doesn’t get any easier next year.

The David Ogilvy Approach to Content Marketing

Sales Benchmark Index

Content Marketing Demand Generation Content Strategy CMO Resources CMO Campaign Design Why fill the top of the funnel with leads to let them rot?

Need More Leads? Fix Your Marketing Strategy

Sales Benchmark Index

As you look back on 2014, did your marketing team accomplish their goals? Lead Generation CMO Resources CMO Marketing Strategy There is one month left in Q3. This is the time of year leaders begin to plan for 2015.

Leads 317

CRM and Human Resources: It’s All About People

SugarCRM

So what does a CRM have in common with Human Resources? Using internal processes, much of which involved our own core system, I was contacted the day after I applied by a Human Resources representative. Hey, I’m in Marketing!). Fundamentally, a CRM platform is about people.

Is Your Product Marketing Manager Good Enough?

Sales Benchmark Index

Why should it matter whether the Product Marketing Manager is good enough? They create marketing strategies that maximize and accelerate market penetration and profitability. Simply put, they make Go-To-Market readiness and Sales Enablement success a reality.

The Best Sales Resource Center on The Web

A Sales Guy

A Sales Guy you is the single best resource on the web for sales content. A Sales Guy U is one of the very few sales resources that is No Fluff! Content Marketing. The post The Best Sales Resource Center on The Web appeared first on A Sales Guy.

Is Instagram Poised to Become 2016’s Marketing Resource of the Year? Part 1

Increase Sales

Many brands are now taking notice of the network and seeking to integrate it into their larger marketing efforts. Let’s use this a a jumping off point to get further into the details regarding why Instagram is ready to turn on the gas for marketers. Are you on Instagram yet?

How to Improve Your Marketing Campaign Execution

Sales Benchmark Index

Recently, I chatted with a b2b marketing leader of a 25~+ sales rep company. Let’s refer to this marketing leader as Kathy. I was expecting to hear something about content marketing, lead generation or buyer behavior.

Can You Afford a Marketing Budget Cut?

Sales Benchmark Index

Your marketing budget has been cut or you’re preparing for the annual budgeting process. How do you determine where to allocate the scarce resources of your marketing team? The focus is on dealing with a marketing restructuring impacted by budget cuts.

5 Strategies to Reverse a Marketing Budget Cut

Sales Benchmark Index

He’s taking 100% of the cut out of marketing. He sees marketing as a pure cost. This undercuts your credibility as the Marketing leader. Marketing CMO Marketing Resources Marketing Strategy

How to Restructure Your Marketing Department After a Budget Cut

Sales Benchmark Index

Is your marketing structure the right one? The CEO is cutting the marketing budget. The CEO also wants more from the marketing team. You’re constantly trying to justify expenses and prove the return on marketing investments. This includes headcount reduction.