Zoominfo

FEBRUARY 13, 2019

No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. That’s why email list segmentation is the key to successful email marketing. That’s why email list segmentation is the key to successful email marketing. What is Email List Segmentation?

Segment 130

Segment Buyer Persona Email Marketing Telecommunications 130

Zoominfo

MARCH 5, 2021

When you get customer segmentation right, you show leads content that gets them excited about buying from you. What Is Customer Segmentation? Customer segmentation is a marketing strategy that organizes buyers into groups. Marketers then use this information to guide their lead nurturing campaigns and GTM strategies.

Segment 100

Segment Account Based Marketing Lead Rank Lead Scoring 100

Connext Digital

MARCH 24, 2024

Email marketing remains one of the most powerful and effective marketing channels available to marketers today. Despite the rise of social media and other digital marketing tactics, email still reigns supreme for its ability to drive results and high ROI. Here are five reasons why email marketing is so effective: 1.

Email Marketing 94

Email Marketing Marketing Social Media Campaigns 94

SBI Growth

APRIL 15, 2020

As market leaders, we must adapt to the current. By now, we are fully entrenched in the COVID-19 crisis. We have moved beyond the “shock” phase and into an “acceptance” phase of the new normal, at least for the time being.

Segment 286

Segment Revenue Demand Generation Targets Marketing 286

Zoominfo

SEPTEMBER 5, 2023

Harnessing AI requires a strong alignment of incentives across departments, coupled with high-quality data and experienced resources to get the job done. With ZoomInfo data such as company size, industry, geography, technology usage and buying signals, lead scoring is an efficient, resource-optimized, automated process. The good news?

Lead Rank 130

Lead Rank Data Marketing Segment 130

SBI Growth

NOVEMBER 22, 2012

Resource allocation is critical to success for sales. Customer/prospect segmentation is a key first step in making wise allocation decisions. You might have the best propeller-heads available performing segmentation analysis. If anything, I should get additional resources. What’s available in the market?

Segment 288

Segment Customer Territories Penetration 288

Smooth Sale

DECEMBER 8, 2021

An exciting project for next year has made me realize the need to segment tedious tasks into doable actions; otherwise, it would be overwhelming. A tiny bit of math enables the ability to segment projects. Today, it’s easier than ever to segment tedious projects with technology. Your Story: Do You Segment Tedious Projects?

Segment 78

Segment Hiring Face-to-face Fashion 78

Hubspot Sales

OCTOBER 1, 2021

Segmentation is key when trying to achieve the right formula for outreach campaigns. Let’s see how this pivotal ingredient solves some of the biggest challenges of cold emailing and how to start segmenting your cold email lists. There are several resources online about best practices for crafting the subject line of a cold email.

Segment 98

Segment How To Campaigns Real Estate 98

Nutshell

AUGUST 6, 2020

Marketing best practices are constantly changing. With that in mind, we created this collection of online resources for marketing professionals so that you can get the guidance and cutting-edge strategies you need to grow your business. Now, let’s dive into our list of the 30 best marketing resources on the internet!

Resources 90

Resources Social Media Marketing Channels 90

Zoominfo

SEPTEMBER 30, 2020

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. And How Can They Help Marketers? Marketers can use buyer personas to build content strategies that speak directly to their targeted audience, and therefore build trust and reliability with customers. Understand Your Target Market.

Buyer Persona 264

Buyer Persona Ideal Customer Profile Marketing Top of Funnel 264

SBI Growth

SEPTEMBER 21, 2014

In my last post, I discussed how the annual marketing planning cycle is upon us. CMO Marketing Resources Account Segmentation Market segmentation Marketing Strategy Buyer Segmentation' I gave you the 6 steps to include in your planning process.

Strategy 303

Strategy Segment Marketing Resources 303

SBI Growth

FEBRUARY 5, 2019

“Strategy is simply resource allocation. To do this, you must align your resources. When you strip away all the noise, that’s what it comes down to.” ” – Jack Welch. As the CEO, your job is to execute against your corporate strategy.

Resources 208

Resources Strategy Scale Buyer Persona 208

Zoominfo

JUNE 26, 2020

Traditionally, marketing plans lay out these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Ideal Customer Profile 246

Ideal Customer Profile Buyer Persona Strategy Marketing 246

Sales and Marketing Management

OCTOBER 4, 2018

Author: Anand Srinivasan The traditional approach to marketing involves brand building, advertising, participating in trade shows, launching mailers, and so on. This approach is also known as “downstream marketing” since they look ‘downstream’ at the customers in the targeted segment and optimize the ways to communicate with them.

Marketing 214

Marketing How To Segment Trade Show 214

Zoominfo

MAY 5, 2019

In 2017, email marketing turned half a century old. Yet, B2B marketing professionals continue to rank the channel high on their list of preferred marketing tactics. Email marketing is an inexpensive way to promote products, increase sales, and retain customers. Email marketing isn’t going anywhere.

Email Marketing 231

Email Marketing Marketing Lead Rank Lead Scoring 231

Zoominfo

MAY 8, 2020

When it comes to sales and marketing, building a prospecting list of target accounts and contacts may feel like a good place to start, but identifying and analyzing the total addressable market should come first. Total addressable market (TAM) is the total available opportunity for your product or services.

Analysis 273

Analysis Marketing Lead Rank How To 273

SBI Growth

MARCH 1, 2019

It’s Sunday, April 14th. It’s no ordinary Sunday. Today is the final round of the Masters, and Tiger Woods is in contention. The fans have showed up in the thousands at Augusta National to witness history. After a converting a.

Segment 237

Segment Revenue Ideal Customer Profile Territories 237

SBI

AUGUST 27, 2019

It’s 2019, Still Segmenting and Planning in Excel? I shared an earlier post on LinkedIn about the necessity of fast-growing companies to switch their go to market (GTM) plans to stay in sync with their growth stage. The product has probably evolved, your business model has evolved, and there is pressure to change segments.

Segment 94

Segment Ideal Customer Profile Account Demographics 94

Product Management University

APRIL 17, 2024

If you want to create a revenue plan with sales that gives you a more realistic chance of hitting your revenue targets, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. If you’re in product marketing, you know all too well how this works.

Revenue 52

Revenue Scale Segment SalesForce 52

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

BuzzBoard

MARCH 13, 2024

Exploring the Potential of Email Marketing for Small Businesses Tapping into email marketing’s potential can revolutionize small businesses. This tool is indispensable for salespeople at digital marketing agencies focusing on local and small businesses looking to streamline their operations.

Small Business 52

Small Business Small Business Email Marketing Strategy 52

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical. The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical. Personalize at scale.

Scale 189

Scale Enterprise Enterprise Account Based Marketing 189

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Zoominfo

JANUARY 22, 2021

There’s a saying in marketing that goes, “if you’re targeting everyone, you’re targeting no one,” and for the most part, I agree with it. There are a million reasons why personalized content is widely promoted as a sales and marketing best practice, one of them being that it’s more effective than any kind of ‘spray and pray’ method.

Ideal Customer Profile 221

Ideal Customer Profile Marketing Buyer Persona B2B 221

Zoominfo

OCTOBER 5, 2021

There’s little we do in the world of B2B marketing that doesn’t involve thorough planning. And How Can They Help Marketers? How to Build Marketing Personas Marketers can use buyer personas to build content strategies that speak directly to their targeted audience, and therefore build trust and reliability with customers.

Ideal Customer Profile 130

Ideal Customer Profile Buyer Persona Marketing How To 130

BuzzBoard

JANUARY 30, 2024

The integration of artificial intelligence (AI) in the field of digital marketing sales is offering unprecedented opportunities for all sellers catering to small and local businesses. From tailoring experiences to engaging audiences on an individual level , AI drives business success by bringing a new dimension to personalized marketing.

Benefit 52

Benefit Marketing Segment Analysis 52

BuzzBoard

FEBRUARY 28, 2024

Understanding the Concept of Niche Marketing for Small Agencies Understanding the concept of niche marketing is crucial for small digital agencies striving to succeed in an increasingly competitive marketplace. By doing this, a smaller agency can maximize its resources, improve customer relationships, and amplify brand recognition.

Marketing 52

Marketing Demographics Segment Loyalty 52

Zoominfo

MAY 31, 2022

Total Addressable or Available Market, also referred to as TAM, is a monetary value that represents all of the selling opportunities for your organization. Though your TAM can be produced with a simple formula, calculating it requires market research and accurate data. What is a Total Addressable Market? Highlights What is TAM?

Analysis 130

Analysis Marketing Vendor How To 130

Zoominfo

APRIL 20, 2020

Sales and marketing teams, specifically, have abandoned chasing (demand gen) waterfalls or examining funnels. Instead, go-to-market teams are tirelessly doing anything and everything they can to hit their numbers today. Market segmentation needs to be beyond reproach and sales metrics need to be measurable and projectible.

Pipeline 239

Pipeline Marketing Top of Funnel Hiring 239

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Tailors marketing and sales efforts to address specific customer needs and preferences.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

BuzzBoard

MARCH 7, 2024

An Introductory Comparison: Cookie-Cutter vs. Customized Digital Marketing When it comes to digital marketing strategies, one of the perpetual debates centers on the value of cookie-cutter versus customized campaigns. However, it’s essential to weigh and compare the marketing ROI from both models.

Small Business 52

Small Business Small Business Marketing ROI 52

Highspot

JANUARY 22, 2024

Having a well-defined go-to-market (GTM) strategy is crucial for the success of any product or service. A successful GTM strategy involves a series of coordinated steps aimed at bringing a new product to market effectively. Tailors marketing and sales efforts to address specific customer needs and preferences.

Strategy 52

Strategy Marketing Distribution Sales Enablement 52

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Demand Generation Targets 130

Demand Generation Targets Top of Funnel Scale Marketing 130

SBI Growth

OCTOBER 5, 2022

Broad agreement on prioritized markets, products, customer segments, and targeted deployment of those resources create the conditions for growth in challenging economic environments. A focused growth strategy benefits the commercial ecosystem tremendously.

Revenue 156

Revenue Segment Benefit Resources 156

SBI Growth

DECEMBER 14, 2018

Imagine turning on Monday Night Football, and watching your favorite team break the first huddle with 3 Quarterbacks, 2 Offensive Linemen, and 6 Wide Receivers. Besides looking strange, you would immediately recognize this strategy is going to fail before they.

Resources 209

Resources Company Strategy Segment 209

SBI Growth

DECEMBER 16, 2013

At a high level, your marketing strategy must be driven by the stated corporate goals. Once the corporate vision has been established, your marketing plan must align itself completely. Additionally, there must be 100% synergy between the sales and marketing strategies. Too often, the sales and marketing leaders work in siloes.

Outsourcing Services 281

Outsourcing Services Strategy Buyer Persona Lead Rank 281

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical. The way you structure your campaigns, segment customers, and build CRM hierarchies becomes critical.

Scale 130

Scale Enterprise Enterprise Account Based Marketing 130