A Hopscotch Client Retention Strategy will not boost Client Success

Babette Ten Haken

If you practice a hopscotch client retention strategy, do not get your hopes up. When your organization embraces a hopscotch client retention strategy, you color within the lines. Do you plan to keep your head down, gazing at your organization’s hopscotch client retention strategy?

6 Marketing Strategies for B2B Customer Retention

Sales and Marketing Management

Author: Serena Dorf Business-to-business marketing is one of the most challenging facets of the marketing industry. B2B marketing is more technical than B2C. In classic marketing, the goal is to meet the expectations that you’ve set. Penetration marketing.

3 Ways to improve Your Customer Retention Scorecard

Babette Ten Haken

Do you have a customer retention scorecard? I offer the following three ways to improve the health of your customer retention scorecard. When you take ownership of not only acquiring, but retaining customers, you develop your own customer retention scorecard.

When We leverage Our Customer Retention Superpower

Babette Ten Haken

Each of us has a customer retention superpower. Our customer retention superpowers are more than attaining functional expertise and excellence in our current professional position. Is it time to discover your customer retention superpower?

7 Must-Have Automated Documents for Sales Success

Market Pulse. Quotes and proposals should be considered marketing tools, with. Administrators and marketing teams can tailor templates visually and map. retention by just 5% can increase profits by 25–95%. Retention. retention and engagement.

Matt, Kyle, and the Less-Traveled Road to Customer Retention

DiscoverOrg Sales

Spotlight on customer retention. Acquiring new customers is six times more expensive than keeping existing customers, and we knew there was an opportunity to put as much horsepower behind customer retention as we did around new sales. Some know this time of year as holiday season.

Travel 249

Are We Storytelling compelling Customer Retention Experiences?

Babette Ten Haken

Customer retention experiences create a rich chronicle of just how it is to work with us, and our organizations. Some of our truly best stories about creating compelling customer retention experiences thus remain untold. About compelling customer retention experiences?

A Potent Human Capital Strategy needs a Potent Client Retention Strategy

Babette Ten Haken

A potent client retention strategy is driven by an equally potent human capital strategy. A potent client retention strategy flattens the concept of customer acquisition and retention. Thus, you create a strong foundation for client retention.

3 Ways to pivot Customer Retention Pain into Business Success

Babette Ten Haken

Anyone out there experiencing customer retention pain? The overwhelming majority of folks who contact me equate customer retention with a dental root canal procedure. Playbook Bonus: Discover the Top 5 Negative Customer Retention Scenarios responsible for customer retention pain.

How do Clients rate Your Post Sale Customer Retention Performance?

Babette Ten Haken

How would you rate your own customer retention performance? Listen in on my latest video about post sale customer abandonment, and how it negatively impacts customer retention. When that happens, guess who owns customer retention – and that customer relationship?

Major New Advances in Applying Market Intelligence to Revenue Growth

Sales Benchmark Index

On this episode of SBI TV, Matt and Marc Osofsky, CEO of Aberdeen, demonstrate the importance of Market Intelligence. Why is this important for your company? Many companies are flying blind, and this is especially true with B2B companies. Company leaders.

When Customer Retention becomes a Sales Spectator Sport

Babette Ten Haken

When customer retention processes become a sanctioned sales spectator sport, everyone suffers. We all know that customer acquisition costs as much as 5 times the cost of customer retention. Customer retention is a collaborative, cross-functional sport.

Are Experience Conflicts sabotaging Our Customer Retention Strategy?

Babette Ten Haken

Ah, the impact of experience conflicts on the performance of our customer retention strategy. Customer retention strategy is about the impact of experience conflicts on the customer’s productivity and profitability.

Salesforce Field History Retention Policy: What It Means and Why You Should Care


Here’s how: InsightSquared already pulls from your historical Salesforce data to help you improve forecast accuracy, better manage pipeline, tailor rep coaching based on individual performance, understand your marketing attribution, and conduct data-backed planning and analysis.

What About Sales Person Retention?

Partners in Excellence

Retention is a hot topic–customer retention that is. The whole subscription model, on which all SaaS and XaaS companies are built has customer retention as a fundamental to the success of the business model. Retention is important–customer and employee retention.

Customer Retention, Different Approaches

Partners in Excellence

Customer retention is a critical issue. But it seems companies take two different approaches to customer retention. Then there are those that take a different approach to customer retention. What’s your customer retention strategy?

Why Customer Micro Experience Specialists impact Customer Retention

Babette Ten Haken

Consider the impact of customer micro experiences on your overall rate of customer retention. This phrase often refers to business-to-consumer (B2C) marketing activities, including retail spaces created for specific customer niches.

3 Tips to Boost Customer Retention and Growth

Sales and Marketing Management

According to a study from Harvard Business School , you can boost profitability by 25 to 95 percent by focusing on current customers and boosting retention rates by just five percent. Finally, try to identify who your brand advocates might be and whether they are influential in your market. Enhancing loyalty is worthwhile because if you raise retention by just five percent, you could increase profitability by more than 25 percent

How To Boost Client Retention – Without Customer Service or Account Reps

Sales and Marketing Management

Harvard Business Review estimated that customer acquisition is 5 to 25 times as expensive as customer retention. What’s more, a Bain & Company study found that increasing customer retention rates by a mere 5% boosts profits by 25% to 95%. The fact is retaining best customers remains a challenge for sales and marketing professionals, leading to wasted time and money.

Podcast: A Sales Reorg with 99% Customer Retention & 5% Rep Turnover

Sales Benchmark Index

The Enthusiast Network, founded in 1948, is a media company with the largest concentration of males between 18-34 within the automotive and outdoor adventure market. Dan Perry recently interviewed Matt Boice, Vice President of Sales Ops at TEN.

Customer Retention, Whose Job Is It Anyway?

Partners in Excellence

I wrote, Customer Retention-Different Approaches , the other day. He reminded me of the terrible difficulty sales people have in retaining and growing business with existing customers, as well as the absence of customer retention strategies in many organizations.

How to Know When to Make the Tough Call and Sunset a Product

Sales Benchmark Index

How to Know When to Make the Tough Call and Sunset a Product.

Resolving the Customer Success Tension

Sales Benchmark Index

Dave Moore is the SVP of Sales for Businessolver a leading provider of benefits administration, technology, and services. In a phrase, they help organizations manage their healthcare spend as it relates to employee benefits. Tune in to hear more from Dave on the.

5 ways marketers can drive customer retention to achieve growth


The post 5 ways marketers can drive customer retention to achieve growth appeared first on Salesfusion. Marketing Automation

Better Knowledge Retention Using Multimodal Learning for Sales


Engaging multiple senses in the act of learning improves knowledge retention. Research shows using images combined with sound improves retention because the brain stores working memory in separate places for each.

7 Quick Wins for Sales and Marketing Alignment

DiscoverOrg Sales

We hear a lot about sales and marketing alignment: How important it is for B2B, and how so few of us are doing it right. SALES: Marketing leads are crap. MARKETING: Sales is lazy. MARKETING: Maybe if you actually followed up the same day. Set up Marketing SLA Reporting.

Pitch Perfect: Selling to the Chief Marketing Officer

DiscoverOrg Sales

What does it TAKE to sell to the Chief Marketing Officer? Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio , formerly GVP of Global Marketing for Marketo. Read it: 7 Quick Wins for Marketing + Sales Alignment. They delete your emails.

A bold Client Retention Strategy leverages Stakeholder Diversity

Babette Ten Haken

Does your client retention strategy boldly leverage the value of stakeholder diversity? Or alternatively, is your client retention strategy boldly all about you, as your clients’ rock star? After all is said and done, bold client retention is not a solo act.

Stop Blaming Process and Look Closely at Product Talent

Sales Benchmark Index

It’s Q4. If your company is behind on the revenue goal, it’s likely all hands-on deck. How can we finish 2018 stronger? And how can we prevent lagging numbers again in 2019? The CEO has come to you to figure.

Is Your Strategy Suffering from Mismatched Talent?

Sales Benchmark Index

Joining us is Michael Jones, the founder and CEO of Pepperjam Performance Marketing. Pepperjam is a digital marketing and performance technology firm with offices around the globe. Today’s topic is how to attract, train and retain talent.

Marketing Automation is Not Marketing Strategy


We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet.

Live Webinar: Personalize Your Email Campaigns to Drive Engagement, Retention & Revenue


Live Webinar: Personalize Your Email Campaigns to Drive Engagement, Retention & Revenue. The top three challenges marketers are faced with. Did you know that 86% of consumers will be more interested in products and services that deliver personalized messaging?

Forging the Path for Customer Operations

Sales Benchmark Index

Scott Asher most recently led Customer Operations for RentPath, a leading digital marketplace connecting millions of consumers with apartments, condos, and houses for rent through their massive network and websites. Scott spent 6 years in the emerging role of VP of Customer.

5 Ways to Improve Customer Retention with Marketing Automation Tools


How about that a 10% increase in customer retention yields a 30% rise in the value of your company? Grow Your Business From Within By Improving Customer Retention. As the statistics above demonstrate, improving customer retention is one of the most powerful ways to grow your business.

Kickstart Your Sales & Marketing Team | Sales Tips

Engage Selling

,So I work with a lot of companies who aren’t big enough to have both a sales team and a marketing team. That’s okay because especially in today’s selling environment, the very best sales people are … Read More » Sales Tips client loyalty client relationships Colleen Francis Customer Service Engage Selling Engage Selling Solutions lead generation Lead retention marketing marketing team sales Sales Strategies sales success sales team sales tips selling

How To Find Out Why Your Client Is Leaving

MTD Sales Training

Customer/Client Retention client retention

How to Build a World Class Succession Planning Program Using SBI’s New Talent Strategy

Sales Benchmark Index

It also means a changing of the guard in the ranks of sales and marketing senior management (all. It’s upon us. 10,000 baby boomers are turning sixty-five a day. What does this mean? A massive shift in the work force.

The Power of Marketing and Sales Intelligence

DiscoverOrg Sales

For many years, sales and marketing teams turned to list providers for prospecting and lead generation. You may have heard terms like sales intelligence , marketing intelligence , intent data , predictive data , or similar: They generally refer to the same thing, which we refer to it as marketing and sales intelligence , and it’s revolutionizing the industry. Even with a strong inbound marketing strategy, it isn’t enough to capture basic contact information.

Social Communication is not ever Permission to Sell

Babette Ten Haken

I’m working on groundbreaking XXX technology for B2B sales and marketing. You seem like a thought leader interested in learning about ways to improve B2B sales and marketing and I’m trying to get the word out. Social communication etiquette is going over the top. Have you noticed?

Are Your Employees invested in Your Company Story?

Babette Ten Haken

Then, do marketing materials tell a different story than what employees experience in the daily workplace? Because marketing materials often are focused on customer acquisition and stockholders, rather than attracting and retaining of internal employee stakeholders.