Babette Ten Haken

FEBRUARY 18, 2019

A potent client retention strategy is driven by an equally potent human capital strategy. A potent client retention strategy flattens the concept of customer acquisition and retention. Otherwise, no matter how well marketing and sales efforts attempt to convince clients otherwise, your organization “looks” like everyone else’s.

Retention 74

Retention Ideal Customer Profile Strategy Hiring 74

Babette Ten Haken

JANUARY 18, 2018

When customer retention processes become a sanctioned sales spectator sport, everyone suffers. We all know that customer acquisition costs as much as 5 times the cost of customer retention. When it comes to customer retention, they tend to watch from the sidelines until it comes time to renew that contract. Ad hoc or proven?

Sports 74

Sports Retention Customer Compensation 74

Babette Ten Haken

SEPTEMBER 6, 2018

How would you rate your own customer retention performance? Listen in on my latest video about post sale customer abandonment, and how it negatively impacts customer retention. Listen in on my latest video about post sale customer abandonment, and how it negatively impacts customer retention. Think about it. Because it should.

Retention 61

Retention Customer Hiring SME 61

Babette Ten Haken

MAY 23, 2018

Consider the impact of customer micro experiences on your overall rate of customer retention. This phrase often refers to business-to-consumer (B2C) marketing activities, including retail spaces created for specific customer niches. Often, the primary catalysts for customer retention are hidden within the organization.

Retention 55

Retention Customer SME B2C 55

Babette Ten Haken

AUGUST 20, 2018

Customer retention experiences create a rich chronicle of just how it is to work with us, and our organizations. Yet, these bold, splashy stories, which our marketing departments love, leave the customer’s biggest question unaddressed: “Will you forget about taking good care of me, once I sign the contract?”. In the complex Industry 4.0

Retention 51

Retention Customer SME Industry 51

Babette Ten Haken

APRIL 4, 2018

Anyone out there experiencing customer retention pain? The overwhelming majority of folks who contact me equate customer retention with a dental root canal procedure. However, the first step in pivoting customer retention pain into business success is a function of how you “see” customer retention. Download here.

Pivotal 65

Pivotal Retention Customer SME 65

Apptivo

OCTOBER 3, 2022

Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science! A master marketer understands the nuances of customer behavior and establishes an emotional connection with them, therefore it is an art. What is Lifecycle marketing?

Marketing 98

Marketing Lead Rank Lead Scoring Loyalty 98

SocialSellinator

AUGUST 10, 2023

One such progressive approach that has rapidly gained prominence is growth-driven digital marketing. Growth-driven digital marketing can be defined as an innovative approach that integrates the traditional principles of digital marketing to achieve sustainable growth.

Paid Content 80

Paid Content Webinar Metrics Strategy Marketing 80

Smooth Sale

MAY 3, 2023

Advertising is a crucial component of any successful marketing strategy, but it can also be expensive, especially for small businesses and startups. RESOURCES FOR PERSONAL AND BUSINESS GROWTH: Advisorpedia Publishes information to help advisors build their practice, and those interested in the markets choose investments and find inspiration.

Advertising 144

Advertising Advertising Social Media How To 144

Product Management University

NOVEMBER 17, 2022

After more than two dozen conversations with product management VPs and SVPs, I’m happy to report the market-facing, customer-value-driven product management I’ve long known is alive and well. Customer retention and new sales are always the key drivers. Here’s the reason I love the vertical market approach.

Lead Rank 52

Lead Rank Lead Scoring Face-to-face Marketing 52

Smooth Sale

DECEMBER 30, 2023

Group Cooking Or DIY Workshops Getting hands-on can always be a fun activity for all, and it helps to get out of the “we need to bond” office mindset. Group cooking lessons can be a great place to begin, and DIY workshops or pottery crafting sessions can be fun, too. Inclusion Allies Coalition : “Everyone is welcome here.”

Hiring 100

Hiring Licensing Sports Networking 100

Babette Ten Haken

JUNE 30, 2020

Serving nothing more substantial than an inside-out marketing and sales purpose, via a pre-packaged library. If you are selling or engineering or managing a product the market is absolutely demanding (think toilet paper), then you probably do not need to tell stories at all. So you do not have to think about a thing! Now let’s face it.

Engineering 136

Engineering Face-to-face Retention Strategy 136

Smooth Sale

OCTOBER 3, 2023

Retreats can include team-building activities, workshops, or meditation sessions to help employees relax and recharge. These programs can include activities like yoga or fitness classes, nutrition workshops, and even mental health support sessions. An away event changes the scenery on multiple levels.

Lead Rank 78

Lead Rank Hiring Motivation Networking 78

Increase Sales

JULY 26, 2017

These salespeople and probably some are marketing people spray these sales pitches all over the place through social selling and then pray something will eventually stick. The idea of actually knowing your ideal customer , your target market to the sales leads never enters the minds of these individuals. The Power of Social Selling.

Social Selling 145

Social Selling Direct Mail Retention Facebook 145

Babette Ten Haken

SEPTEMBER 5, 2018

Why be surprised when customers defect, when small, but effective customized and personalized experiences impact customer retention? Contact me today to discuss the speaking program and workshops which make the most sense for your organization, tomorrow. Start moving one millimeter forward beyond what is comfortable, today. Contact me.

Customer 109

Customer SME Retention Engineering 109

Babette Ten Haken

FEBRUARY 12, 2018

You just may be creating customer instability instead of executing a rock-solid customer retention strategy. Three areas are critical to creating consistent, holistic, delivery of customer success for customer retention: Marketing and Sales Strategies. So is the probability of customer retention. Let’s explore.

Customer 84

Customer Churn Retention SME 84

Sales Hacker

MAY 24, 2023

In the highly competitive B2B tech space, it’s easy to market your offer with so many tools and channels available. Tito explains when it makes sense to prioritize customer acquisition vs. retention and vice versa. We can do a workshop with our CEO. So our net revenue retention for current customers is 160%.’

How To 84

How To Decision Maker Retention Referrals 84

Product Management University

DECEMBER 13, 2021

All of you have solid data and insights on how to grow sales, improve retention, grow adoption, etc. But then the fun begins because you don’t have enough development, marketing and sales resources to execute all 10 plans. What are the top business priorities of target customers in those markets? What’s not to love?

Data 64

Data Segment Retention Resources 64

Babette Ten Haken

AUGUST 22, 2018

Providing compelling speaking programs and workshops focused on professional innovation, workforce engagement and customer success for customer retention. Often, realizing the impact of their own self bias on their professional development gives audiences and workshop participants reason for Pause. Take the next steps, today!

Customer 59

Customer Epiphany Retention SME 59

Babette Ten Haken

MARCH 18, 2019

Let alone experiences leading to customer success and customer retention? I survey the STEM professionals and left brain thinkers I speak to and conduct workshops for. Yet, the same two-thirds of these workshop attendees tell me that the people sitting around the table do not know who they are and what they do.

SME 83

SME Retention Ideal Customer Profile Margin 83

Pipeliner

FEBRUARY 23, 2024

Yet, only 54 percent say it generally feels like sales, service, and marketing don’t share information. It’s built on the understanding that every department, from product development to marketing, contributes to customer’s brand perception and engagement. Create coordinated marketing and sales campaigns.

Customer Service 59

Customer Service Customer Company Lead Rank 59

Babette Ten Haken

SEPTEMBER 27, 2018

A Hopscotch Client Retention Strategy will not boost Customer Success. 3 Ways to improve Your Customer Retention Scorecards. Are We Storytelling compelling Customer Retention Experiences? Hire me to speak or conduct a workshop at your next corporate or association event. Social Communication is not permission to Sell.

Ideal Customer Profile 71

Ideal Customer Profile Retention SME Hiring 71

Janek Performance Group

MARCH 6, 2024

This includes how these cultivate innovation, expand market reach, enhance customer relationships, and, ultimately, drive organizational success. Expand Market Reach In today’s globalized marketplace, a sales team’s diversity directly translates to expanded market reach. Yet men still outnumber women at all levels.

Hiring 62

Hiring Demographics Lead Rank Lead Scoring 62

Babette Ten Haken

JULY 5, 2018

And is this inconsistency reflected in the rate of customer churn and customer retention, mid year? I do not need to be reminding you of best practices in customer experience and customer retention. So much for customer experience and customer retention mea culpa. Or is your track record inconsistent? Let’s all B-R-E-A-T-H-E.

Retention 56

Retention Customer Churn SME 56

Babette Ten Haken

SEPTEMBER 3, 2018

Far too many of us equate customer retention only with retaining customers in our own customer bases. Are We Storytelling compelling Customer Retention Experiences? Engage me to speak or conduct an interactive workshop at your next corporate or association event. Become Comfortable being Professionally Uncomfortable [link].

SME 55

SME Retention Ideal Customer Profile Negotiation 55

Smooth Sale

SEPTEMBER 19, 2023

It’s common for someone to attend countless workshops on inclusive leadership and return to the workplace armed with certificates and tools, yet still need help implementing what they’ve learned. The result? A continuation of favoritism and a lack of change. Inclusion Allies Coalition : “Everyone is welcome here.”

Hiring 118

Hiring Lead Rank Conference Lead Scoring 118

Babette Ten Haken

DECEMBER 13, 2018

Collaborative storytelling involves everyone in the organization, not just the marketing department. . I will be honored to customize my keynotes and workshops to your next event. Hire me to speak or conduct a workshop at your next corporate or association event. Right here, Today. Discover what is Possible, Tomorrow.

SME 69

SME Retention Ideal Customer Profile Hiring 69

Partners in Excellence

SEPTEMBER 9, 2020

” Perhaps the most important part of the onboarding process is not teaching them about our products, tools, processes, markets. This seldom happens in training workshops, but happens in the “spaces in between.” What About Sales Person Retention? What are the values and beliefs? Talent Still Matters!

Face-to-face 98

Face-to-face Retention Relationals Meeting 98

Babette Ten Haken

AUGUST 27, 2018

Engage me to speak or conduct an interactive workshop at your next corporate or association event. Her speaking programs combine her training as a STEM design thinker, Six Sigma Green Belt and Voice of the Customer practitioner with her background in new product development, startups, market research and sales. Contact me.

Customer 88

Customer SME Retention Engineering 88

Product Management University

MAY 24, 2021

For example, consider the workflows that cross marketing, sales and finance, or customer service, shipping and billing, or IT, human resources and all departments. At the top of your game, you’re delivering solutions with industry-specific functionality that make customers more competitive in their markets.

Customer 98

Customer ROI B2C Retail 98

Babette Ten Haken

JULY 18, 2018

Looking for a speaker or workshop on customer experience and customer retention for your next association or organizational meeting or event? One organization I spoke with experienced a series of mergers and acquisitions, as they expanded their market reach. You get the picture. Guess what those customers did next? Contact me.

Webinar Metrics 59

Webinar Metrics Customer Strategy Real Estate 59

Babette Ten Haken

AUGUST 1, 2018

Truth be told, customer success storytelling is more than a content marketing and demand generation exercise. Towards a new way of leveraging collaboration to catalyze professional innovation, workforce engagement and customer retention? Engage me to speak or conduct an interactive workshop at your next corporate or association event.

Customer 51

Customer Demand Generation Agencies Hiring Demand Generation 51

Product Management University

APRIL 10, 2023

As you might suspect though, it didn’t take long for marketers of products that employ machine learning to start touting AI capabilities! Just about every SaaS product company jumped on the bandwagon and started marketing their “cloud platform.” Remember when cloud technology first hit the scene? Here we go again. Enjoy the ride!

Scale 59

Scale Segment Forecasting Retention 59

Babette Ten Haken

APRIL 8, 2019

Discover how one of my Storytelling for STEM Professionals and Left Brain Thinkers keynotes and workshops can solidify, rather than segment, your organization. Her programs are forged from her background as a STEM professional in clinical research, new product development, market research and sales. Then contact me right here.

Decision Maker 101

Decision Maker SME Ideal Customer Profile Engineering 101

Sales Hacker

MARCH 1, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. On owned media, digital advertising was once the name of the game.

Media 71

Media Company Distribution How To 71

Babette Ten Haken

MAY 2, 2018

Except that conducting surveys is a form of data science as well as market research. Read these related posts on professional innovation , workforce engagement and customer retention. . Engage me to speak or conduct an interactive workshop at your next corporate or association event. Subscribe to my blog.

Customer 59

Customer Survey SME Social Media 59

Smooth Sale

JUNE 20, 2023

You can achieve this by Creating task forces or cross-functional teams to address specific organizational challenges Encouraging the sharing of resources, expertise, and ideas across departments Facilitating regular interdepartmental meetings or workshops 4. Today’s insights are provided to help you achieve the Smooth Sale!

Hiring 78

Hiring Influencer Microsoft Promotion 78