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“Why I’m So Interested In Selling,” Charles Green

Partners in Excellence

After the obligatory business card exchange and coffee cups, the client focused on me and asked “Tell me, Mr. Green; what experience do you have in doing marketing studies for XYZ [their niche industry]?” Oh great, my boss looking over my shoulder. It went against everything I knew about sales (which of course was not much).

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Sales Talk for CEOs: CEOs on Social Media: A Direct Correlation to Increased Revenue (Ep111)

Alice Heiman

Watch the episode below or on our YouTube channel Chapters [00:00] Introduction – Dive into the evolution of sales strategies and the need for innovation in today’s markets with Scott Gillum. [01:01] 01:20] Ever-Present Marketing Problems – Revelations on the persistent challenges in the field despite decades of progress. [02:52]

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Sales Talk for CEOs: Innovating from the Top: How a Former CMO Revitalized a Company as CEO (Ep107)

Alice Heiman

One of the most striking revelations from Harris was the absence of a demand generation and marketing strategy within Challenger. Leveraging her background as a Chief Marketing Officer (CMO), Harris embarked on building a robust demand generation engine.

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Are You Getting the Most Out of Your Sales Data?

Pipeliner

If this is done correctly, this data can help your company determine which products and services to sell, how to position those offerings with customers, and where and how you need to direct your marketing and other key company resources. Finally, you must hire sales teams that appreciate and revel in data collection and management.

Data 98
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Your Sales Kick-Off Meetings Are a Waste of Time!

Igniting Sales Transformation

As sales teams mount their final push to finish 2019 strong, someone in a sales enablement, marketing or sales support role is planning what has become status quo in sales. Studies suggest that the average per head cost is between $1,500-$3,000. The surprising thing is that this is NOT a new revelation.

Meeting 130
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Sales And “Product Led Growth”

Partners in Excellence

What most of the product led growth crowd don’t acknowledge is the mechanisms around market maturity and sustained growth. You see these companies adopting the sales models that drive success, based on the maturity of the solutions, markets, customers. We revel in their success, we copy and emulate what they do.

Lead Rank 108
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What About Our Competitors???

Partners in Excellence

We study them and their strategies. We read their reviews, reveling over the customer complaints, trying to figure out how to leverage them into our strategies. We are obsessed with our competition. We compare them, their solutions, their capabilities to ours. We develop playbooks and battlecards to help position ourselves.