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Will You Take The Road Less Travelled or the Path of Least Resistance?

Bernadette McClelland

It would mean I’d shift the way I went to market as well as iterate my message. So, I did some research and gave some thought to the numbers: Consider the following: The Rain Group shared their studies on what buyers want most from sellers, yet are surprisingly, not receiving. It’s easier! You FEEL different.

Travel 195
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Marketing to the Multitasking Archetypes of Carl Jung

Increase Sales

Every day is filled with new marketing research especially with the ongoing influence of mobile technology. Bottom line is marketing has indeed become far more complicated with all this multitasking. The research suggested the following: Television is “the everyman” Computer is “the sage.”

Sage 125
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What Are You Willing To Learn To Grow?

The Pipeline

Remember all those sages who predicted that the population of professional sellers would decline by 25%. If you look at the studies, the “why” has not changed in millennia. But not why they choose to engage in the market. Let’s start by thanking Al Gore for inventing the internet ! Beware, many of those pundits are back.

Sage 218
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Shock Treatment – Sales eXchange 192

The Pipeline

I’ll be the first to admit change is hard, especially for business buyers who have their handful, trying to make headway in a competitive market. Well take a minute, step back and look around you and study what it takes for people to make critical changes in key their lives. How much effort does it take?

Sage 274
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Buyer Personas and Perception

Janek Performance Group

Does last year’s persona prepared by marketing still apply to this prospect? Buyer personas are unquestionably helpful for marketing to segment the market and target the best potential customers efficiently. In stable markets, assumptions can be made. Let’s explore.

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How to Avoid Coaching Failure… More Lessons from the Soccer Field

Sales and Marketing Management

Except that this time, the coach offered the following sage advice to the kids: “Hey guys, you’ve got to work harder.” In a recent study we conducted, we found that 75 percent of the sales managers missed their revenue targets and also confirmed that fewer than half of sellers made quota. Work harder? To be sure, he meant play smarter.

Coaching 166
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Imprisoned by PowerPoint: A Foolproof Escape Plan in Five Steps

Sales and Marketing Management

Why start a meeting with study hall? Step 5: Don’t Be the Sage on the Stage. At Amazon, meetings begin with a narrative-style memo (no bullet points) that’s handed out to all participants. According to Bezos, executives spend as much as 30 minutes reading—in silence—just to take in all the information.

Sage 197