Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. Product marketing is not for prickly people with a “can’t-do” attitude!

Marketing 59

Marketing How To Segment Scale 59

Showpad

NOVEMBER 18, 2019

Professional growth is vital to a salesperson’s success, and Sales and Sales enablement conferences are one of the best ways to get a new perspective and learn best practices. As we get ready for 2020, we’ve updated our list of recommendations for Sales enablement conferences and events to attend once again.

Conference 58

Conference Sales Enablement Outbound Inbound 58

Miller Heiman Group

APRIL 18, 2018

… In turn, both content and training services require coaching to ensure the services are implemented and adopted appropriately.”. — “Sales Enablement: A Master Framework to Engage, Equip and Empower a World-Class Sales Force”. Sales creates 18% themselves.) Tweet this.

Sales Enablement 66

Sales Enablement Face-to-face Demand Generation Agencies Handbook 66

LeadFuze

APRIL 2, 2019

This can be because salespeople lack the technical ability and are still following ineffective sales methodologies. This is where sales enablement enters the scene! Sales enablement is a powerful tool for increasing sales performance. What exactly is Sales Enablement? 5 Alignment.

Sales Enablement 55

Sales Enablement Top of Funnel Revenue Motivation 55

Product Management University

OCTOBER 12, 2021

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way.

Marketing 59

Marketing Demand Generation Demand Generation Targets Segment 59

Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals.

Revenue 52

Revenue Ideal Customer Profile Marketing Segment 52

Highspot

OCTOBER 6, 2022

Leaders from AWS, Siemens, Slack and more attend Highspot’s annual global customer conference to drive sales productivity with sales enablement. 6, 2022 — Highspot , the sales enablement platform that increases sales productivity, today announced its third annual global customer conference, Highspot Spark 2022.

Conference 97

Conference Customer Government Scale 97

Sales and Marketing Management

OCTOBER 26, 2020

Author: Mark Kovac, David Deming and Sushant Khandelwal Virtual selling in business-to-business markets, often associated with inside sales, has carried a bit of a stigma within field-dominated sales organizations. And win rates rise and sales cycles shorten with well-orchestrated virtual channels.

Lead Rank 339

Lead Rank Quota Face-to-face Hiring 339

Chorus.ai

JULY 9, 2019

Sales enablement is an art. That’s why smooth, well-executed sales enablement makes all the difference. Sales enablement starts by determining what your objectives are. These should be tailored to the profile of your sales team and, of course, to your product. Find the Right Sales Enablement Tools.

Sales Enablement 48

Sales Enablement Top of Funnel Ideal Customer Profile Lead Rank 48

BuzzBoard

MARCH 28, 2024

An Overview of the Marketing Agency Sales Process The sales process in a digital marketing agency is a multi-step journey that requires a thorough understanding, strategy, and execution. Before engaging potential clients, a marketing agency needs to first identify its target market and generate leads.

Webinar Metrics 98

Webinar Metrics Case Study Comparison Small Business 98

Product Management University

JULY 10, 2020

Here’s how to create business requirements that boost your marketing and sales proficiency. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. Identify a business goal that’s common to target customers across one or more market segments.

Marketing 96

Marketing Scale How To Forecasting 96

Sales Hacker

JUNE 7, 2021

Let’s drill down into the market and customer insights that can really add value for salespeople, under the following sections: Qualifying characteristics: Things to look for in an organization that make it a good target. Market insights: Topical themes and drivers that can open conversations. Market insights and topics.

Conversion 107

Conversion Ideal Customer Profile Customer Face-to-face 107

Corporate Visions

JULY 23, 2020

Limited Attendance – It takes an awful lot of classroom workshops to train a globally-dispersed group of sellers, often just 20 people at a time. You don’t have to wait to schedule roadshows or classroom workshops across the country or globe to roll out situation-critical messages and skills.

Coaching 119

Coaching Scale Sales Enablement Exercises 119

Sales and Marketing Management

MARCH 8, 2019

And how do we, in turn, ensure our own sales kickoffs are effective? We recently completed our sales kickoff at InsideView. The three-day agenda combined information sharing, skills development, team workshops and fun, which I’m sure sounds pretty familiar. Incorporate different perspectives into training teams.

InsideView 223

InsideView Scale Exercises Call-back 223

Highspot

DECEMBER 6, 2019

Developed in partnership with Sales Enablement PRO , the Sales Enablement Soirée, which began as a way to unite and encourage networking among our industry’s practitioners, has evolved into an event attended by thousands. Every sales enablement practitioner knows that inventing the future comes with challenges.

Sales Enablement 40

Sales Enablement Sports Scale Analytics 40

Highspot

OCTOBER 21, 2019

As the sales enablement category rapidly evolves, community has never been more important as practitioners, marketers, and salespeople alike look to each other to discover what “good” looks like. Enablement is the answer. Modern sales enablement needs to stretch beyond sales and marketing.

Sales Enablement 40

Sales Enablement Face-to-face Analytics Sports 40

Highspot

FEBRUARY 2, 2024

70% of marketing content goes unused (Forrester). Not only do you need a unified sales enablement platform to equip, train, and coach your sales reps on making effective use of this content—you also need to consciously structure your site to be intuitive and aligned with your business objectives. Define how you sell.

Sales Enablement 52

Sales Enablement Infusion Intent Government 52

Product Management University

JUNE 21, 2023

Developing a content strategy for product marketing requires an approach similar to product positioning. The end game is to open more doors for sales at the decision-maker/influencer level and give them higher quality leads that are warmer from the start. Ideally, your followers are always looking forward to your next piece of content!

Webinar Metrics 52

Webinar Metrics Strategy Marketing Distribution 52

Highspot

JUNE 1, 2023

Major advances include: generative AI for sales enablement, enterprise-class training and coaching, and ​​services and success resources that empower revenue teams to scale what good looks like in business-to-business (B2B) selling. Highspot prepares our team with the skills, knowledge, and tools they need to excel.

Scale 98

Scale Infusion Enterprise Enterprise 98

SBI

MARCH 8, 2018

Chris: SAVO is a game changer for our customers because instead of just focusing on solving tactical pains like helping sellers find content easier, we focus on helping organizations align the sales organization to strategic corporate initiatives and changing market conditions. Diagram #1).

Government 139

Government Sales Methodology Sales Enablement ROI 139

Sales Hacker

FEBRUARY 18, 2021

Sales leaders and trainers (and their marketing counterparts) spent 2020 trying to figure out how to translate in-person conferences into compelling, engaging virtual events. And because COVID-19 still hasn’t gone away, sales conferences are still taking on a virtual format. Tenbound Sales Development Conference.

Conference 104

Conference Sales Enablement Networking B2B 104

Highspot

SEPTEMBER 11, 2023

Our guide provides critical strategies and sales readiness tools to ensure your sellers have the core knowledge and skills to thrive. What Is Sales Readiness? How Does Sales Readiness Differ From Sales Enablement? How Sales Readiness and Sales Training Go Hand in Hand Why Does Sales Readiness Matter?

Hiring 59

Hiring Sales Enablement Pivotal Training 59

Mindtickle

JULY 10, 2020

Leaders in sales enablement and marketing have a big role to play here, aligning all remote team members on messaging, sales processes and requirements. Aligning on sales processes helps identify potential gaps, which in turn can trigger the development of tools such as value-messaging workshops.

Collateral 71

Collateral Face-to-face Sales Enablement Objections 71

Partners in Excellence

AUGUST 1, 2018

Perhaps I’m an alarmist, but I’m starting to see the early signs of a schism between Sales Enablement and Sales. ” I want to be clear–I’ve heard this from both sales and sales enablement people, accusing the other. .”

Sales Enablement 48

Sales Enablement Coaching Travel Sales 48

Highspot

JANUARY 29, 2024

Jump to whichever section fits your needs: What Is Sales Negotiation Why Is Sales Negotiation Important? 7 Sales Negotiation Strategies to Close More Deals Sales Negotiating Training Example Sales Negotiating Training Program Work With Sales Enablement to Provide Negotiation Materials and Training What is Sales Negotiation?

Negotiation 52

Negotiation Closing Case Study Buyer Persona 52

Customer Centric Selling

FEBRUARY 13, 2013

Sales Training Article: Accountability for Sales Enablement By John Holland, Chief Content Officer, CustomerCentric Selling® - The Sales Training Company This article is a continuation from last week's article , as part of the IIWII series. Sales Enablement is everybody’s problem and nobody’s problem.

Sales Enablement 63

Sales Enablement Account Training Quota 63

Sales and Marketing Management

NOVEMBER 17, 2019

Training small sales teams is actually much easier than training large teams. You can send individuals to workshops or bring someone to you to provide a tailored program. . Your small sales team needs to be able to add value to the buying process in order to win customer trust. This can be done through content.

Collateral 230

Collateral Sales Qualified Lead Guarantee Resources 230

Highspot

JANUARY 19, 2022

Now that more sales teams are working remotely, more sales conversations are happening online via video chat, email, and social media. The market is evolving faster than ever, and sales reps need high-quality ongoing training to keep up. The Different Types of Sales Training Programs. The Brooks Group.

Training 92

Training Lead Rank Hiring Course 92

Jeff Davis

DECEMBER 17, 2018

I‘ve had the pleasure of learning so much about how to strategically align B2B Sales and Marketing this year through too many different interactions to count. Also, great content for sales leaders to better understand what they should be asking for from their marketing counterpart to help their sellers succeed.

Ideal Customer Profile 72

Ideal Customer Profile Resources B2B Marketing 72

Highspot

SEPTEMBER 1, 2020

September 1, 2020 – Seattle, WA – Highspot, the sales enablement platform that makes every customer conversation count, announced that the company’s inaugural global user conference, Highspot Spark 2020 , will take place on October 7-8. “Spark 2020 is built by and for our customers.

Conference 69

Conference Customer Face-to-face SalesForce 69

Vendor Neutral

JULY 16, 2021

He understands how to maximize today's sales and marketing tools to improve customer engagement without unnecessary disruption. Ed Bilat, StoryTelling Sales Ed's research-based presentations and workshops are approachable, articulated and captivating; his delivery is concise, emotional, and impactful!

Sales Technology 52

Sales Technology Vendor Webinar Metrics Travel 52

Customer Centric Selling

MARCH 4, 2015

Sales Tips: The Challenge with Sales Enablement. By John Holland, Chief Content Officer, CustomerCentric Selling® - The Sales Training Company. A Google search for “sales enablement” yielded 1.17 Like aspirin, sales enablement can be used to relieve almost any malady. million hits.

Sales Enablement 40

Sales Enablement Quota Google Webinar Metrics 40

Mindtickle

JULY 10, 2020

Leaders in sales enablement and marketing have a big role to play here, aligning all remote team members on messaging, sales processes and requirements. Aligning on sales processes helps identify potential gaps, which in turn can trigger the development of tools such as value-messaging workshops.

Collateral 52

Collateral Face-to-face Sales Enablement Objections 52

Showpad

JANUARY 15, 2021

To set themselves apart, organizations must embrace business, digital and sales transformation. While there are a number of ways to go about driving change, a focus on sales enablement will help position your company and sales department for success. Above all, a sales enablement platform is key here.

B2B 83

B2B Sales Enablement Analysis Sales Operations 83

Anthony Iannarino

JANUARY 21, 2020

If you buy the Elite Ticket, we will treat you to the third day of sales enablement (or what I would call sales encouragement, because it will see you leaving ten-foot-tall and bazooka proof). Jeb Blount, Mark Hunter, Victor Antonio, will also provide workshops. I will offer a ninety-minute seminar. Opportunity to Learn.

Conference 104

Conference Outbound Lead Generation Networking 104

Highspot

OCTOBER 5, 2021

Company brings together sales enablement experts from FedEx, NVIDIA, Okta, Vodafone and many more to help businesses everywhere do the extraordinary. This virtual event will bring together leaders and practitioners across enablement, sales and marketing to embrace innovation and invent the future of sales enablement.

Conference 52

Conference Customer Scale Sales Enablement 52

Product Management University

JULY 10, 2020

Here’s how to create business requirements that help product marketing and sales do a better job of positioning and selling value. First, remember that the reasons you build new products and features are the same exact reasons the market buys them. The Ultimate Guide to Portfolio Product Management & Marketing.

Marketing 52

Marketing Scale How To Forecasting 52