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Will You Take The Road Less Travelled or the Path of Least Resistance?

Bernadette McClelland

Will You Take The Road Less Travelled Or The Path Of Least Resistance? It’s scary taking the road less travelled as most people take the path of least resistance instead. It would mean I’d shift the way I went to market as well as iterate my message. So what do we do with this very telling market feedback?

Travel 195
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Got Discipline To Market Your SMB?

Increase Sales

Possibly it may make sense to adopt your own Got Discipline campaign as you market your SMB. One of the most frequent complaints I hear from SMB owners and salespeople is “I don’t have time to market my business.” Yes marketing a SMB feels like a 24/7 job. For SMBs marketing is difficult.

Marketing 152
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Sales Operations Data: CRM or It Didn’t Happen

SalesLoft

It’s safe to say that sales operations leaders are the true masters of the sales universe in the modern age. So, the tech-savvy sales development organizations may be sales operations’ biggest and baddest allies: eager to use new tools, refine their own process and become more efficient through sales operations data.

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Taking the Lead: Why Q4 Is the Time for Small Businesses to Get Aggressive

Sales and Marketing Management

Sales and marketing teams have been slashed, and pipelines are running dry. The impact of these changes is highlighted in the marketing segment. The CMO Survey for June 2020 observed that 9% of marketing jobs have been lost due to the ongoing crisis. B2B Sales Operations Are Changing for Good.

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6 steps to adapt effectively

Sales and Marketing Management

A survey of B2B sales operations by McKinsey & Company shows the pandemic has accelerated previous trends?—?omnichannel omnichannel selling, inside sales, tech-enabled selling and e-commerce. How COVID-19 could reshape sales. Group travel is down, but not out. Are you digital-ready?

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Tying Sales and Marketing Together with Rich Liu and Meagen Eisenberg {Hey Salespeople Podcast}

SalesLoft

Having a CRO and a CMO in one interview is a golden opportunity to talk about sales and marketing alignment, and Jeremey does exactly that in this episode of the Hey Salespeople Podcast. That’s a corporate travel management platform. But what does it mean to be a corporate travel management platform? Meagen : Sure.

Travel 59
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B2B Inside Sales Vs Outside Sales | With Pros and Cons

SendBuzz

This reliance on digital solutions allows for more structured processes, less travel for inside sales reps, and easier organization compared to outside sales teams. Reduced Expense – Inside sales have lower implementation costs as sales reps do not have to travel, resulting in reduced expenses.