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Smart Deployment of Marketing and Sales Technology In B2B Sales

Sales and Marketing Management

Personalizing the B2B sale while being mindful of new privacy laws that are coming, and how to deal with the proliferation of marketing technology and revenue technology tools. A discussion with Gino Palozzi, Senior Vice President of Marketing at Dun & Bradstreet.

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Smart Deployment of Marketing and Sales Technology in B2B Sales

Sales and Marketing Management

Personalizing the B2B sale while being mindful of new privacy laws that are coming, and how to deal with the proliferation of marketing technology and revenue technology tools. A discussion with Gino Palozzi, Senior Vice President of Marketing at Dun & Bradstreet.

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Guided Selling Tools Are a B2B Game-Changer

Sales and Marketing Management

With talented salespeople already on board, optimizing performance in the modern business climate means seeking more out of sales technology. It’s a valid route to take, one that’s crucial for improving the firm’s sales performance by […].

B2B 156
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Empowering B2B Sellers Through Sales Technology

Sales and Marketing Management

With constant advancements and new features, picking out technology can be overwhelming. Before purchasing your new sales platform, take a moment and recognize what features are most important to your business. For example, it should have tools that provide easy access to data and analytics both online and offline.

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I Spoke with 50 People About How they Buy Sales Technology – The Answers May Surprise You

Tenbound

By David Dulany Sales technology is everywhere. From the SDR to the CRO, all modern sales teams have some (or a lot of) technology support. In the software industry especially, the number of tools per Sales Rep can go from 5 to 10+ tools plugged in, and upwards. What does it do?

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How to Use AI Tools (like ChatGPT) for Sales

Allego

Since then, rivals Google and Microsoft have poured billions (with a B) of dollars into generative AI tools, with mixed results. AI tools such as ChatGPT have many potential applications in sales , from creating marketing content to predicting customer behavior. How many new AI tools are there?

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The Sales Technology Conundrum

Janek Performance Group

In fact, we view tech enablement as one of six main pillars that are integral to sales performance. Instead, this article serves as a voice of caution to help sales leaders separate wishful thinking from factual reality. Can sales technology fundamentally change the nature of selling? It makes perfect sense.