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Amy Franko on Creating a Sales Enablement Center of Excellence

Sales and Marketing Management

In this podcast episode, we dive deeper into an article Amy wrote for a Sales & Marketing Management entitled “How to Create a Sales Enablement Center of Excellence.” The post Amy Franko on Creating a Sales Enablement Center of Excellence appeared first on Sales & Marketing Management.

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How to Create a Sales Enablement Plan for Outsized Commercial Impact

Sales and Marketing Management

With this three-step enablement plan, sales enablement leaders have the formula to customize content geared toward today’s digital landscape, build a proactive, nimble enablement function, and measure and clearly convey enablement’s impact to the commercial team.

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How to Align Omnichannel Marketing with Sales Enablement

Sales and Marketing Management

B2B buyers control the sales process more than ever. Sales organizations must be able to effectively engage customers everywhere and every time they decide to engage with a supplier. The post How to Align Omnichannel Marketing with Sales Enablement appeared first on Sales & Marketing Management.

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How Sales Enablement Can Improve Virtual Selling

Sales and Marketing Management

Virtual selling will continue to play a pivotal role in sales organizations, whether they have fully remote, in-person or hybrid work environments. The post How Sales Enablement Can Improve Virtual Selling appeared first on Sales & Marketing Management.

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The Ultimate Buyer’s Guide for Sales Enablement Platforms

According to Gartner, 15% of all technology spending in 2021 is predicted to go toward sales enablement technology. When identifying a platform that bridges the gap between sales, marketing, and customers while staying within budget, the selection process quickly becomes overwhelming. What questions should you ask?

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Why Sales Enablement Matters More Than Ever

Sales and Marketing Management

The tech stack tools that helping power sales enablement efforts are only part of the solution. A thorough understanding of what sales enablement is and how to assess it in your company is vital. The post Why Sales Enablement Matters More Than Ever appeared first on Sales & Marketing Management.

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Sales Enablement Evolved

Sales and Marketing Management

Like it or not, some aspect of virtual sales is here permanently. Amand and Bob Basiliere of virtual learning platform provider Allego discuss how sales enablement must adapt to that reality. The post Sales Enablement Evolved appeared first on Sales & Marketing Management. Hint: It involves AI.

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B2B Pocket Playbook: End-to-End Guide to Sales Enablement

Sales enablement is the strategic process of providing sales teams with the content, guidance, and mentorship needed to engage targeted buyers. It’s all about equipping sales professionals with the tools they need to put their best-selling foot forward. Get started today.

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2019 State of Sales Coaching: Managers, Reps, and Enablement Pros Weigh In

Speaker: Henry Bruckstein, Founder at Canam Research, and Jake Miller, Product Marketing Manager at Allego

Virtually every sales organization sees the value of good sales coaching. Join Henry Bruckstein, Founder of Canam Research, and Jake Miller, product marketing manager at Allego, to learn why--and more--from the new 2019 State of Sales Coaching survey. So why do so few organizations do it systematically and well?