The No. 1 Thing Leadership Can Do to Align Marketing and Sales
Sales and Marketing Management
JANUARY 4, 2018
Author: Jay Mitchell, Owner and Principal, Mereo LLC In order to learn how to align marketing and sales teams, we must understand how devastating a gap between these departments can be for an organization overall. Sales and marketing are both vital to a B2B organization. Sales and marketing both work to: Engage a buyer.
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