Sales and Marketing Management
JUNE 1, 2018
Managers of sales and marketing teams are charged with coaching up individual team members, enhancing their skill sets and improving overall team performance. Get them proficient with more marketing technologies? Storytelling has stood the test of time as a critical skill in sales and marketing?—?and But where to begin?
Sales and Marketing Management
MARCH 20, 2019
Author: Conner Burt The current labor market remains among the tightest in modern history. As such, many companies today are beginning to look with renewed interest at their most readily accessible talent pool when filling open roles: their own employees.
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Sales and Marketing Management
SEPTEMBER 6, 2019
Smart companies saw the possibilities of cyber customer service from the beginning, and jumped right on that bandwagon. Similarly, cutting-edge marketing and customer service gurus saw the advent of social media platforms as a golden opportunity to set themselves apart from the crowd. Don’t @ Me.
Pointclear
FEBRUARY 2, 2011
As an editor and marketer, I spend a lot of time thinking about the “how to”—in other words, how to translate the best and more interesting marketing ideas into truly actionable steps for organizations looking to grow their business. In other words: B2B marketers + social = lots of room for improvement.
Cience
DECEMBER 1, 2020
Your customers are one of your company’s most important assets. Although new sales are important, smart companies also focus on retention. Customer retention drives increased profitability in many ways, including: Better Conversion Rates Fewer Marketing Requirements Scope for Improvement Lower Operating Costs Increased Sales.
Crunchbase
NOVEMBER 17, 2022
In the outbound selling arena, your team will be making first contact with leads using techniques such as email marketing, social selling and cold calling. It typically consists of a broader marketing approach and prioritizes quantity over quality. However, smart companies know the value of each. What are inbound sales?
Cincom Smart Selling
JANUARY 27, 2015
Smart companies don’t have software initiatives; they have business initiatives that drive software purchases. When you have disparate tools, you can’t do that, since they often don’t integrate together. Worse, the tools won’t work across the whole process. It also has a marketing module to help dealer offices.
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