article thumbnail

3 Facts About B2B Buyer Experience You’re Probably Ignoring

Sales Hacker

For this specific survey we spoke to more than 300 B2B buyers, representing a cross-section of goods and services, company sizes and vertical markets. B2B buyers reported a significant need for improved engagement with seller companies. How much are companies leaving on the table when these pre-sale questions go unanswered?

Buyer 80