article thumbnail

A Critical Mistake In Handle Prospecting Objections

The Pipeline

Any number of things an SME is in a position to do to extend the interruption – first objection – to a conversation. Sellers instantly file it under ‘adverse”, go into rejection mode, and looking to please their manager and Marketing Director; they start defending their company when it does not need defending.

article thumbnail

How to Build a Sales Training Program & Evaluate Its Impact

BrainShark

Building and maintaining an effective sales training program is a difficult and continuous process. Brainshark , a Bigtincan company, is a sales enablement solution that: Makes creating training content easy. Lets you evaluate your training program’s impact on sales KPIs. How long will your training materials be?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

2 Ways Time-Starved Organizations Can Kick Virtual Sales Training Into High Gear

Allego

At the same time, few can afford to interrupt their busy schedules to attend sales training classes or read stacks of books, manuals and articles. On top of this, travel restrictions during the pandemic have made training even more difficult—both for trainers and for learners. 2 Ways to Kick Your Training Content Into High Gear.

article thumbnail

5 Sales Enablement Priorities for Transformational CMOs

Allego

It falls on marketers to support their teams while ensuring salespeople are armed with content that captures buyer attention and closes deals. As a CMO or product marketer, the ball is in your court for how well your company handles market pressures. 2 Seller Training. Tapping into the Power of Sales Enablement.

article thumbnail

Stop Selling Like You’re In Stockholm

The Pipeline

If it’s not the product, it’s marketing, no leadership, no culture; anything but the rep’s inability to get past product. This is something that is easily resolved with coaching and training, but you must have a willing participant. They may even refuse to cooperate against their captor.

SME 299
article thumbnail

5 Reasons Why Your Sales Training Doesn’t Stick

Allego

Why doesn’t sales training stick? The typical company devotes 90% of training time to onboarding and ramp up. Research shows that top performing sales organizations are 76% more likely to utilize peer-generated video content for training than other firms. The training is mandatory. Plus some suggested remedies.

article thumbnail

6 Priorities of Sales Enablement Evolved

Allego

Are marketing and sales teams on the same page? Functions that were siloed—training, learning, and coaching—are merging with content creation and management. 1 Onboarding & Training. Sales enablement drives the creation, distribution, and management of customer-facing sales assets and internal sales training content.