BuzzBoard

OCTOBER 17, 2023

In our previous post, we discussed the reality of selling digital marketing services to local SMBs by analyzing the in-between communication challenges backed by true anecdotes. Line up Your Strategies with Customers’ Business Goals: Use SaaS Tools to Build, Track, and Manage. Start by doing the usual. And… don’t stop there!

Strategy 105

Strategy Marketing Education Small Business 105

Pipeliner

AUGUST 21, 2023

Harnessing AI in Content Marketing: Insights from John Golden and Kyle Stout Hello everyone, I’m John Golden, your host for this enlightening discussion on the role of Artificial Intelligence (AI) in content marketing. I had the pleasure of hosting Kyle Stout, the founder of Elevate and Scale, a leading email marketing agency.

Scale 97

Scale Strategy Marketing Lead Rank 97

LeadBoxer

AUGUST 15, 2020

If you spend more of your time scouring the internet for leads than actually closing deals, consider adding lead capture pages to your marketing strategy. With the right software and strategies, you can get a lead capture page up, running, and working for your business in no time. What is a Lead Capture Page?

Lead Capture 135

Lead Capture Paid Content Lead Rank Lead Scoring 135

Nimble - Sales

JANUARY 19, 2024

In today’s digitally-driven marketing landscape, Customer Relationship Management (CRM) systems have emerged as pivotal tools for fostering customer relationships and driving business growth. The CRM industry, […] The post 5 Key Strategies for Using CRM in Marketing Campaigns appeared first on Nimble Blog.

Campaigns 67

Campaigns CRM Strategy Marketing 67

Hubspot Sales

OCTOBER 10, 2023

As subscription-model popularity grows, it's vital for organizations to implement the right billing software to effectively manage recurring revenue. In this blog post, we'll highlight the best subscription billing software on the market and help readers asking: What is subscription billing software? Price: Free.

Software 106

Software Software Hubspot Lead Rank 106

SBI Growth

AUGUST 28, 2017

Joining us for today’s show is Oni Chukwu, a software executive who knows how to make the number. Today’s topic is Go-to-Market Strategy. Oni and I leverage the How to Make Your Number in 2018 hbspt.cta.load(23541, '74afaaa6-ba2a-4936-a1ed-8fe80db57c38', {}); to access.

Marketing 204

Marketing Strategy Software Software 204

SBI Growth

SEPTEMBER 12, 2017

Today’s topic is Go-to-Market Strategy. Joining us as our guest expert is Oni Chukwu, a software executive who knows how to make the number. Oni leverages the How to Make Your Number in 2018 hbspt.cta.load(23541, '74afaaa6-ba2a-4936-a1ed-8fe80db57c38', {}); to access emerging.

Marketing 189

Marketing Strategy Software Software 189

BuzzBoard

APRIL 10, 2024

Overview of Why Lead-Nurturing Software Is a Must-Have Tool for Digital Marketing Agencies Lead-nurturing processes are now seen as a necessity for digital marketing agencies aiming for streamlined operations and higher return on investment. The importance of marketing analytics tools can’t be underestimated.

Lead Rank 52

Lead Rank Lead Nurturing Lead Scoring Software 52

Zoominfo

APRIL 12, 2021

How do you scale your marketing strategy to enterprise-level and keep leads flowing into your funnel? An SMB digital marketing strategy, meanwhile, will typically focus on a customer base that best fits the product or service rather than exponential growth. What Is an Enterprise Marketing Strategy?

Scale 130

Scale Enterprise Enterprise Account Based Marketing 130

SMEI

MARCH 10, 2022

Learn To Create A Marketing Strategy That Gets Your Products And Services In Front Of Motivated Buyer With This 13 Step Guide. A marketing strategy is a plan of action that will help you achieve your business goals. A great marketing plan will give you a sustainable competitive advantage. What are your Weaknesses

Paid Content 87

Paid Content Strategy Marketing Buyer Persona 87

SocialSellinator

AUGUST 10, 2023

One such progressive approach that has rapidly gained prominence is growth-driven digital marketing. Growth-driven digital marketing can be defined as an innovative approach that integrates the traditional principles of digital marketing to achieve sustainable growth.

Paid Content 80

Paid Content Webinar Metrics Strategy Marketing 80

SBI Growth

JULY 4, 2021

Organizations have had to drastically reimagine their revenue model since last year to accommodate the new era of digital. However, some companies anticipated this shift much earlier in advance and were able to adapt and scale quicker than their competitors.

Scale 257

Scale Software Software Strategy 257

Zoominfo

AUGUST 6, 2019

Since marketing went digital, the industry hasn’t been the same. Recently, there has been a renewed interest in ‘marketing hacks’ as B2B marketers have started to realize traditional marketing methods are no longer useful in a competitive landscape. Four Tried and True Digital Marketing Strategies.

B2B 154

B2B Strategy Social Media Marketing 154

Zoominfo

OCTOBER 6, 2020

We’ve previously written about the four quadrants that make up the go-to-market framework for businesses. Those quadrants include building loyalty; expanding offers; expanding markets; and company transformation. Allocate resources: Hire needed staff and purchase, equipment, software, and other tools.

Churn 246

Churn Marketing Loyalty Software 246

BuzzBoard

MARCH 13, 2024

Exploring the Potential of Email Marketing for Small Businesses Tapping into email marketing’s potential can revolutionize small businesses. This strategy is pivotal in nurturing leads, providing an economical medium to connect, engage and effectively convert potential customers. Discover more with [YOUR BRAND].

Small Business 52

Small Business Small Business Email Marketing Strategy 52

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? Usually considered a sub-objective of a Demand Generation strategy, Lead generation refers to the process of attracting and converting prospects into paying customers, or at the very least getting them into the sales funnel. What is a Lead?

Lead Generation 240

Lead Generation Lead Rank Lead Scoring Sales Qualified Lead 240

PandaDoc

APRIL 17, 2024

In this article, we’re going to learn all about contractor management software (CMS). Contractor management software is a tool that helps organizations streamline and automate the processes related to hiring, onboarding, monitoring, and evaluating external contractors and vendors. CMS helps you better collaborate with contractors.

Software 52

Software Software Benefit Construction 52

PandaDoc

APRIL 17, 2024

In this article, we’re going to learn all about contractor management software (CMS). Contractor management software is a tool that helps organizations streamline and automate the processes related to hiring, onboarding, monitoring, and evaluating external contractors and vendors. CMS helps you better collaborate with contractors.

Software 52

Software Software Benefit Construction 52

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Hubspot Sales

SEPTEMBER 6, 2023

Building a successful inbound strategy relies on getting prospects to come to you. Knowledge is power — by uncovering the reasons why your phone’s ringing, you can better understand how your company’s inbound marketing or advertising campaigns lead to your sales team’s success. and “How can I meet them where they are?”

Software 81

Software Software Hubspot Inbound 81

PandaDoc

OCTOBER 3, 2023

In the modern marketplace, leveraging sales software for small businesses can make a world of difference. Key takeaways: Sales software options offer a diverse range of features, from lead management and CRM to analytics and automation. This makes it easier to invest in the right software without breaking the bank.

Small Business 52

Small Business Small Business Software Software 52

Zoominfo

SEPTEMBER 23, 2020

It’s a unique, product specific, customer focused go-to-market strategy. So how do you create a foolproof GTM strategy? What is a GTM Strategy? A go-to-market strategy , more than anything, is a plan. Specifically, it’s a plan that maps out the way a company introduces a new product or service to the market.

Ideal Customer Profile 189

Ideal Customer Profile Strategy Buyer Persona Lead Rank 189

Allego

MAY 28, 2020

Onboarding new hires quickly and rolling out sales and marketing strategies consistently are two challenges many sales organizations face, especially now that most B2B sales teams are virtual. Founded in 1969, Software AG is an enterprise software company with over 10,000 customers in over 70 countries.

Software 87

Software Software Hiring Strategy 87

Zoominfo

FEBRUARY 7, 2023

When developing a sales strategy, many leaders aren’t sure where to begin. There are various stakeholders, priorities, markets, and channels to align, and the right mix for your business may not always be clear. What is a Sales Strategy? Sales strategies vary based on the customer segment, region , and team structure.

Strategy 130

Strategy Lead Rank Lead Scoring Hiring 130

Janek Performance Group

APRIL 2, 2024

A pillar of success for any sales organization is an effective business development strategy. However, merely having a strategy isn’t enough. Of course, changes in the sales landscape and marketplace have a profound effect on your business development strategy. This is what your strategy hopes to achieve.

Webinar Metrics 62

Webinar Metrics Top of Funnel Strategy Analysis 62

Pipeliner

APRIL 9, 2021

Business to business marketing campaigns focuses on building long-term relationships rather than the one-time purchases of business-to-customer sales. With so many strategies and tools available for small business marketing, it can be challenging to choose a plan. Market Research. Referral Marketing.

Industry 98

Industry B2B Strategy Social Media 98

Zoominfo

FEBRUARY 23, 2021

Learn what sales prospecting is, and how business development professionals can go to market using outreach strategies that deliver business results. Although buyer personas are typically considered marketing territory, they’re also critical to the prospecting process. What is Sales Prospecting?

Ideal Customer Profile 208

Ideal Customer Profile Prospecting Strategy Top of Funnel 208

Nutshell

SEPTEMBER 5, 2023

As an IT company, you know the importance of software and the necessity of having the right tools at your side to keep a business, project, or device running smoothly. It’s a collection of software for IT companies that covers all the major areas of running your company efficiently.

Software 62

Software Software Company Analytics 62

Zoominfo

OCTOBER 6, 2020

We’ve previously written about the four quadrants that make up the go-to-market framework for businesses. Those quadrants include building loyalty; expanding offers; expanding markets; and company transformation. Allocate resources: Hire needed staff and purchase, equipment, software, and other tools.

Churn 179

Churn Marketing Loyalty Software 179

Zoominfo

SEPTEMBER 7, 2022

But finding the best lead routing software for your business takes special consideration — your team has unique needs, and all lead routing solutions are not created equal. We cut our lead routing time from three days to less than a minute,” says Matt Kromer, a marketing operations manager at Spectrum. Are you able to route any object?

Lead Rank 130

Lead Rank Lead Scoring Software Software 130

LeadBoxer

DECEMBER 8, 2019

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. Known as account-based marketing (ABM), companies that treat individual prospects like an entire market can generate 208% more revenue than those who don’t according to MarketingProfs.

Account Based Marketing 89

Account Based Marketing Account Software Software 89

LeadBoxer

MAY 30, 2021

The Purpose of a Good B2B Lead Strategy. The need to successfully make a pitch to individuals with varying perspectives differentiates B2B lead strategy from that required for B2C sales. Elements of an Effective B2B Lead Strategy. Use Email Marketing. The Importance of Sales and Marketing Alignment.

Lead Rank 82

Lead Rank Marketing Qualified Lead Sales Qualified Lead Lead Scoring 82

SendBuzz

MAY 21, 2023

Adapting the business’s sales and marketing strategy to the changing dynamics of markets would mean more investment or learning new skills. But a lot has changed on the strategy side of dealing with the prospect. The big question is, what strategies can you use for your outreach campaign?

Buyer 52

Buyer Strategy Marketing Scale 52

Sales Hacker

FEBRUARY 27, 2024

Amanda Cole serves as Chief Marketing Officer, leading the execution of the company’s marketing strategy to drive further business demand and brand awareness. She previously served as the company’s Senior Vice President of Global Marketing, having joined in January 2021 through the acquisition of Exponea.

Marketing 89

Marketing Marketing Qualified Lead Demand Generation Demand Generation Targets 89

Emissary

SEPTEMBER 20, 2022

Whether your team plans to re-focus training efforts, take on new tools, or play a bigger role in helping sales align with other areas of the organization, here are some strategies for effective sales enablement to drive results and revenue in 2023. . Emissary recently hosted a virtual roundtable with sales leaders in the tech space.

Sales Enablement 130

Sales Enablement Strategy Hiring Face-to-face 130