How to (ethically) steal your prospect?s attention: 5 ultra-creative sales case studies

Nutshell

To get your creative juices flowing, I’ve listed five surprising sales case studies to inspire your next “out-of-the-box” campaign. Sales case study takeaway : Whether you’re B2B, or B2C, the fact remains that you’re still B2H—Business to Human.

Intel Headed Into the 2008 Recession at the Top – but Did It Stay There?

Sales Benchmark Index

With a philosophy that innovation would move the market in its favor, Intel devoted itself to delivering the fastest and latest technologies. Before the 2008 recession, Intel pushed out rivals by keeping its product cycles tight.

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How Oracle Thrived in the 2008 Recession, Even with Missed Revenue Opportunities

Sales Benchmark Index

The real estate market is flush. The year is 2007. Stocks are booming. Getting a loan has never been easier. Companies are investing in themselves, growing their businesses, and increasing shareholder value. Now fast forward to 2008. The real estate bubble.

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Will You Study And Incorporate Artificial Intelligence?

Smooth Sale

Be the devil’s advocate as you study the promising aspects of new technology and before you blindly incorporate artificial intelligence. My Story: Study And Incorporate Artificial Intelligence. The human touch is to work harmoniously with the software.

Study 85

In the Race to Win More Customers, Sales Needs Digital Transformation

and email, using marketing automation, employing CRM and ERP, are now requirements for any business — table stakes to remain. and software-based automation for years, simply speeding up. This trend is due in part to a tight labor market. (as

25+ Account-Based Marketing Tactics & Software Solutions

LeadBoxer

If your primary marketing strategy has been to “cast a wide net”, consider only going after your white whales – your ideal accounts – instead. What is Account-Based Marketing? This strategy requires that a business’s sales and marketing teams work more closely together.

Software Tools Every CFO Wishes They Had

Xactly

As a result, CFOs should study data privacy, taxes and regulations around the world. Software Tools Every CFO Needs and Wants. CFOs have many software tools to choose from. Gusto is one of the best payroll software solutions for SMBs. Finance Software

B2B Lead Generation 101: Strategies, Best Practices, and Software

LeadBoxer

While this case study shows promise, the average click-through rate (CTR) of Facebook ads for B2B companies is 0.78% , while the average CTR across all industries is 0.9%. According to the company’s content marketing blog, 80% of B2B leads generated through social media come from LinkedIn.

An Independent Study of DiscoverOrg Contact Data Accuracy

HeavyHitter Sales

  I’ve had the privilege to consult with over one hundred and seventy-five technology companies as a sales trainer, sales enablement consultant, and win-loss study researcher.  It’s important to note that this was a completely independent study.

Study 85

5 Reasons Why Your Email Marketing Marketing Is Falling Short

Sales and Marketing Management

Author: Nick Lisette Email remains one of the best marketing tools at our fingertips, and yet it’s also one of the most underutilized. If you’ve been dabbling in email marketing or using email for sales purposes, it’s no surprise you’re ending up disappointed by the results.

PowerViews with Craig Rosenberg: Growth Hacks & Consumerized B2B Software

Pointclear

My guest today is Craig Rosenberg, Vice President, Sales and Marketing and Co-Founder at Focus. He is also author of a popular sales and marketing blog, Funnelholic , where he shares B2B content with an edge. 2012 Trends: Social Marketing Gaining Real Traction & Growth Hacks.

Product Market Fit Through Increased Conversations

The Sales Developers

In early 2019, we partnered with Shujinko , the team bringing cloud compliance know-how together with software automation to make compliance and audits easier for their customers. These conversations allowed Shujinko to determine their product market fit. Case Study

Marketing Automation is Not Marketing Strategy

Pointclear

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet.

Heavy Hitter Sales Blog: IT Sales Strategy: Software, SaaS.

HeavyHitter Sales

IT Sales Strategy: Software, SaaS & Hardware Sales. Martin: The Real Story of Informix Software and Phil White: Lessons in Business and Leadership for the Executive Team. IT Sales Strategy: Software, SaaS & Hardware Sales. Heavy Hitter Sales Blog. Recent Posts.

The 3 Types of CRM Software (and Which Is Right for Your Business)

Hubspot Sales

According to a recent study published by Gartner, CRM is both the largest and fastest growing enterprise software category -- additionally, spending on CRM software reached $48.2 In other words, the CRM market is an absolute powerhouse. Marketing Automation.

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Case Study: LeadGnome-Sourced Leads Grow Tigera Pipeline by $14.75M With A CPL Of Less Than $2.50

LeadGnome

the category-defining Reply Email Mining web service, recently published a case study showing how Tigera used LeadGnome to acquire best-fit leads with a CPL of less than $2.50 The post Case Study: LeadGnome-Sourced Leads Grow Tigera Pipeline by $14.75M With A CPL Of Less Than $2.50

Discovering the Best Sales Enablement Tools and Software

Showpad

ensuring that Sales reps are continuously and sufficiently enabled with content and coaching) is that it optimizes Sales and Marketing performance. The bottom line is that not only do you need the best assets, but also Sales enablement tools and software to deploy those materials.

Case study: How Zuora drives 60%+ of its growth by outbound, even when accounts need nurturing for years

Close.io

Zuora’s account-based outbound system (integrating outbound marketing + outbound prospecting) defies that impatience and generates massive revenue (60%–70% of it) in a market where accounts can take years to consider, decide, and buy. It’s not like testing a new marketing app.

5 Reasons Why Your Email Marketing Is Falling Short

Sales and Marketing Management

Author: Nick Lisette Email remains one of the best marketing tools at our fingertips, and yet it’s also one of the most underutilized. If you’ve been dabbling in email marketing or using email for sales purposes, it’s no surprise you’re ending up disappointed by the results.

How a software company captured 100K+ CRM contacts in six months with People.ai

People.ai

Customer Success Marketing Sales Case Study New RelicIt may not surprise you that your CRM doesn’t reflect the true number of contacts your sales team is interacting with. Data entry is often a dreaded task that just doesn’t get done. What may surprise you is that with AI-driven tools like People.ai, you can automate that contact and activity capture and greatly improve the health of your CRM. New Relic is a high-growth public company that provides. Source.

Data 40

How To Succeed In Upstream Marketing

Sales and Marketing Management

Author: Anand Srinivasan The traditional approach to marketing involves brand building, advertising, participating in trade shows, launching mailers, and so on. In this article, we will take a look at a few ways a business could succeed with upstream marketing.

Market segmentation: the complete guide

Nutshell

Selling your product to the wrong market segment can often feel like barking up the wrong tree, or more specifically, barking up tens of thousands of wrong trees. This must mean that if we market to one million people, 500,000 will buy.”. Skip ahead: What is market segmentation?

Market segmentation: the complete guide

Nutshell

Selling your product to the wrong market segment can often feel like barking up the wrong tree, or more specifically, barking up tens of thousands of wrong trees. This must mean that if we market to one million people, 500,000 will buy.”. Skip ahead: What is market segmentation?

Three Ways Digital Transformation Trends Apply to Sales & Marketing Behavior

Smart Selling Tools

Three Ways Digital Transformation Trends Apply to Sales & Marketing Behavior. The latter part of that definition – how an organization uses technology, people and processes – is especially telling, because software or technology on its own does not impact much of anything.

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Study: Is Your Team Prepared for the Coming Wave of Sales Tech Innovation?

Velocify

They realize the value of new technologies and understand that older technology is not conducive to remaining competitive in the modern market. The three most used technologies, aside from CRM, were lead distribution and call management, email tracking, and marketing automation.

Study 60

Sales Tips: How Any Industry Can Use CRM Software to Massively Increase Sales

Customer Centric Selling

But, what the internet doesn’t offer is market insights and tailored problem-solving solutions, the type of which only professional sales rockstars can provide. CRM software is your answer. Imagine you get a message from Jane Doe who is browsing new enterprise software.

How to use LinkedIn Likes to Generate New Sales Leads

eGrabber

According to Forbes, “2O2O is the year of personalized marketing.” Most of the marketers agree to the fact that email personalization helps increase customer engagement, open & click-through rates and sales revenue. What is ‘LinkedIn LIKES’ Marketing?

Only 2% of B2B Marketers are Using Marketing Automation to its Full Capacity

Pipeliner

For both B2B and B2C marketers, marketing automation is an essential commodity. To view the full study click here. In 2016, 18% of the businesses surveyed were not using marketing automation, by this end of 2019, this stood at 1 in 8 businesses. Marketing

The Complete Guide to SaaS Sales

Nutshell

Software-as-a-service (SaaS) refers to any cloud software product that a company hosts and makes available to customers over the Internet, rather than offering it as a download onto their computers or mobile devices. Essential Software Tools for SaaS Sales. Market Data.

Churn 101

Marketing Tactics to Kick-Start Your Sales Skills

Sales and Marketing Management

Author: Jacob Dillon The marketing environment never sits in one place. As the digital era is here, every marketer and salesman must adapt to the most effective practices that bring the most results. These are some questions that every marketer and salesman should always ask himself.

45 Top YouTube Channels for Marketing Professionals

Zoominfo

Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further. 1. Marketing 360. The Marketing 360 YouTube channel offers a wide variety of high-quality video content.

Sales Enablement Content That Will Make Your Reps More Confident

Veelo

It might seem like a surprise, but the two pieces of sales enablement content that sellers ask for the most are success stories and case studies. Marketers spend tons of time on the latter but rarely do they focus on the former.

The Power of We: Getting Sales and Marketing on the Same Page

Sales Hacker

We were caught in a perpetual struggle between Sales and Marketing. Sales blamed Marketing for not attracting enough high-quality leads , and Marketing claimed Sales wasn’t nurturing leads enough. Now, Marketing and Sales share the same vision and common goals.

Low MQLs? 7 Digital Marketing Tricks to Keep Leads Coming Back for More

DiscoverOrg Sales

But if the person doesn’t seem interested, many sales and marketers turn their attention toward existing customers. You have to bring in more marketing qualified leads. Marketing to cold leads and warm leads alike is important. Get the study: Why Didn’t They Buy?

#1 Reason You Need To Automate Your Marketing

Fill the Funnel

Marketing automation is essential for every business. Your primary role is to study your market, and plan and execute business strategies and tactics. However, there is another good reason to automate your marketing. An example here would be email marketing.

Marketing is your wingman: 6 things salespeople should know about inbound marketing

Nutshell

Over the years as a marketer, I’ve noticed a decent amount of animosity directed at marketing teams from sales teams. Maybe it’s because lead gen marketers take too much credit for the deals that the sales team closes. We marketers are here to help you seal the deal.

Products vs. Services: The Real Marketing Difference

Sales and Marketing Management

Author: James Hooker, CEO, Televerde Within the discipline of marketing, various tactics and strategies come into play for prospecting, branding, content development, social marketing, video, events and other channels. But how do these strategies and tactics vary when marketing a product vs. marketing a service? One reason is that services tend to involve intangible components, which can make it harder for marketing to create a defined story.

4 Key Considerations for More Personalized Marketing

Zoominfo

While this undoubtedly makes for an ideal buying situation, it makes the job of a marketer significantly more difficult. For seasoned marketers, the practice of personalization – or the process of tailoring marketing efforts to a specific individual or group of people – is not a new concept.

The Beginner’s Guide to B2B Marketing Attribution Modeling

Zoominfo

In fact, studies show it takes an average of 6 to 8 touchpoints to simply generate a lead ( source ). This multitouch buying experience poses a difficult question for marketers: Which channels actually contribute to an eventual conversion—and how much did each channel contribute?

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How to Leverage LinkedIn Likes to Drive New Leads

eGrabber

According to Forbes, “2O2O is the year of personalized marketing.” Therefore, it is essential for B2B Businesses to personalize all their marketing efforts through focused prospect lists. One successful method that I used is ‘LinkedIn LIKES’ marketing.