Sales 2.0

FEBRUARY 21, 2024

“The money is in the list” is an old direct marketing adage going way back to the development of the envelope. Despite all the digital changes in in sales and marketing, if you’re running a business and trying to use outbound to grow it, the money is still in the list. Good marketers know that lists need to be segmented to be useful.

Real Estate 195

Real Estate Sports Segment Outbound 195

Sales Gravy

SEPTEMBER 16, 2023

Delivering A Next-Level Customer Experience In this Sales Gravy Podcast, Jeb Blount talks to Clare Dorrian, SugarCRM's CMO, about putting people first, building human connections, and prioritizing the customer experience in a saturated market. In a highly competitive market, differentiation is key.

SugarCRM 93

SugarCRM Customer Marketing Outbound 93

Zoominfo

NOVEMBER 16, 2022

Just as sports teams use playbooks to map out potential in-game scenarios, the best go-to-market (GTM) teams rely on playbooks to map out their revenue-generating strategy across sales and marketing. Plenty of companies have sales and marketing plays, but not all plays are created equal. What is a Play?

Marketing 130

Marketing Scale Decision Maker Call-back 130

Alice Heiman

DECEMBER 5, 2023

Even with all her Go To Market experience, it’s different when you start a category and Prelay did that. Her Go To Market background made her know she should be on the frontlines. Gabriella is excited about having Prelay become a name in the market. Chapters [00:04] Selling is a team sport, lone wolf sellers are outdated. [03:22]

Scale 107

Scale Marketing Sports LinkedIn 107

Babette Ten Haken

JANUARY 18, 2018

When customer retention processes become a sanctioned sales spectator sport, everyone suffers. Because, otherwise, every employee (not just the marketing or marketing research folks) has no idea why customers continue to do business with your organization. Customer retention is a collaborative, cross-functional sport.

Sports 74

Sports Retention Customer Compensation 74

Jeffrey Gitomer

APRIL 14, 2011

Join Me At The Collectors Showcase Sports Card and Memorabilia Show on April 15-17. Tweet Share I am going to the Collectors Showcase Sports Card and Memorabilia Show at the Oaks Expo Center outside of Philadelphia the weekend of April 15-16-17. Online Training. See Jeffrey Live! Hire Jeffrey. Who is Jeffrey? Seattle, WA. MARCH 22/23.

Sports 177

Sports Hiring Social Media Loyalty 177

SalesFuel

MARCH 8, 2024

But it doesn’t have to be as terrifying as your digital marketer clients think. Quick Tips to Help Digital Marketer Clients Avoid Being Cancelled What is Cancel Culture/Being Cancelled? Let’s discuss how to help your digital marketer clients avoid a similar situation. Cancel culture has got brands on high alert.

Cancellation 52

Cancellation Ideal Customer Profile Marketing Consumer 52

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

Lead Rank 211

Lead Rank Company Apparel Lead Scoring 211

Sales and Marketing Management

OCTOBER 29, 2018

Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. The product-agnostic approach to content marketing has been around for a long time. weather results, sports scores, definitions, etc.).

Top of Funnel 237

Top of Funnel B2B Webinar Metrics Marketing 237

Sales Hacker

MARCH 15, 2023

There are many benefits of the marketing and sales teams working together. But how do you align marketing and sales strategy? They talk about why buying needs to be a team sport, why forecasting won’t lead to the growth you need, and the importance of diversity in technology. Key Insights Buying needs to be a team sport.

Company 67

Company Marketing Sports Forecasting 67

Hubspot Sales

JANUARY 16, 2020

Problem solving is a team sport. If you’re selling in the Marketing Technology space, you know that the problem you’re solving might also include one of 7,040 other vendors in the industry. Revenue centers include sales, customer success, marketing, sales development reps, sales engineers (or solutions consultants) , and executives.

Sports 90

Sports Scale Up-Sell Follow-up 90

Sales and Marketing Management

APRIL 23, 2015

Teaser: For insights on how sales and marketing can become stronger team players, look at some of the top characteristics for winning sports teams and determine how new sales engagement tools and more integrated systems can help foster these traits. read more

Sports 120

Sports Marketing System Tools 120

Zoominfo

SEPTEMBER 18, 2018

It’s one of the most talked-about trends in the marketing world today. Marketers—us included—continue to preach the importance of understanding your customers and delivering targeted, personalized campaigns based on what you know about them. What is personalized marketing? Personalization. Keep reading!

Marketing 206

Marketing Demographics Campaigns Social Media 206

Zoominfo

DECEMBER 21, 2020

The map shows the literal market expansion T-Mobile achieved from the purchase. Market expansion strategy is one of four quadrants that make up the go-to-market framework for businesses. A core piece of expansion is the idea of increasing a seller’s total addressable market. How a company already performs in a new market.

Lead Rank 130

Lead Rank Company Apparel Lead Scoring 130

Bernadette McClelland

DECEMBER 31, 2018

Why have I introduced both Jen and sports into this conversation? According to Jen, ‘ sports should be your go-to because of its versatility, popularity and ongoing storylines. Finally, because sports and business have a common link – one of ethics – it is important to differentiate between winning and competing.

Face-to-face 286

Face-to-face Sports Up-Sell B2B 286

Hubspot Sales

JULY 25, 2018

But how do you find a target market and what exactly is it anyway? What Is a Target Market? A target market is a group of customers for which your products and services are aimed. Picking the right target market can tell you a great deal about your business. Target Market Examples. Atlassian target market.

Apparel 115

Apparel Marketing Segment Demographics 115

Hubspot Sales

SEPTEMBER 30, 2020

A team that excels at the sport is the living incarnation of a well-oiled machine, with each member performing their part perfectly while being acutely aware of how they fit in with their teammates’ pace and movements. This is especially true when it comes to sales and marketing. Synchronized swimming is a beautiful thing to watch.

InsideView 123

InsideView Lead Rank Lead Scoring Account Based Marketing 123

Product Management University

MARCH 14, 2017

There’s a good reason why athletes in contact sports wear protective pads. If product management is a contact sport, what’s your organization’s risk of injury? Delivering, marketing and selling products in B2B is a contact sport in many ways. The Protective Pad: Solutions Marketing.

Sports 40

Sports Demand Generation Agencies SME Engineering 40

The Pipeline

OCTOBER 25, 2021

Mareo McCracken is the Chief Revenue Officer at Movemedical, where he guides the sales, marketing, and customer success efforts. Outside of family, reading, food, travel, church service and sports—driving organizational and individual growth are his passions.

Sports 156

Sports Travel Segment Education 156

Hubspot Sales

FEBRUARY 19, 2024

You can take care of the logistics and marketing. Some sports enthusiasts would even take their pups to wilder adventures (safely). The pet clothing industry is set to reach $7B by 2028, and you can take a share by selling animal-inspired athleisure wear, or matching sports outfits for people who exercise with their pets.

Trends 89

Trends Fashion Exercises Sports 89

Pipeliner

JANUARY 7, 2023

Coachability, individual sports, and team sports. Team sports help each athlete push their limits, but in individual sports, that is a challenge. That is why individual sports players are more resilient, as they know nobody is there to look for them. Why do you need to practice the fundamentals?

Video 80

Video Sports Intent Groups 80

SugarCRM

NOVEMBER 16, 2015

Sports marketers have so many things to think about everyday. There’s the obvious need to grow fan loyalty but there’s also things like sponsor relationships, media relationships, premium ticket sales, community outreach…you name it, a sports marketer needs to think about it. Que: Marketing automation.

Sports 20

Sports Strategy Marketing Loyalty 20

Understanding the Sales Force

JANUARY 31, 2024

In some respects, professional selling is akin to professional sports where everyone who plays must play by the rules. If you want to put the finishing touch on your custom sales process, it should include a sales-specific (not marketing) scorecard that objectively scores every opportunity for the likelihood that it will be won.

Sales Process 182

Sales Process Decision Maker Sports Construction 182

Pointclear

JUNE 11, 2013

At a recent high school track meet I cheered on our team in several heats of the 4 x 100 and 4 x 400 relays and mused that we can look to track and field athletics for inspiration and tactics for marketing and sales alignment. A winning team effort and handoff from marketing to sales entails similar steps as a good relay team: Communication.

B2B 247

B2B Sales Qualified Lead Marketing Lead Rank 247

Appbuddy

NOVEMBER 22, 2022

When that recognition is conferred at a glittering black-tie event, widely considered the peak of attainment in your market, it’s even sweeter! The DMAs are among the most prestigious marketing awards in the United Kingdom. Sport England. Remember: DMA stands for Data & Marketing Association. BT (2 nominations).

Marketing 52

Marketing Automotive Sports Retail 52

Smooth Sale

OCTOBER 19, 2022

Today’s sports news is the perfect tie-in for business, asking, ‘Are you leading like a coach?’ Today’s valuable lesson is from the sports section (admittedly, I do not read it) and the 180-degree approach between two coaches and their players. Photo by vsalgado23 via Pixabay. But I proudly scored well!

Lead Rank 78

Lead Rank Lead Scoring Coaching Leads 78

Alice Heiman

OCTOBER 21, 2021

8:24] Knowing CEO skills, playing the sport, and understanding the fans. [10:57] 30:35] Keeping sports stakeholders engaged during the pandemic through innovative thinking. Highlights of this Episode: [3:19] Maria’s journey to becoming the CEO of basketball. [8:24] 27:35] The CEO as the spearhead and pivot of the organization. [30:35]

Sports 136

Sports Face-to-face Pivotal Retention 136

Zoominfo

JANUARY 28, 2021

Breaking News: Broadcast Sports Sales Updates Live. Sporting bow ties and fancy formalwear, with virtual fireworks lighting up their Zoom backgrounds, our sales enablement team emceed the marathon event. The live portion of the event was comprised of a few key elements that gave it the feel of a sporting event.

Hiring 228

Hiring Sports Nonprofit Segment 228

InsideSales.com

JULY 15, 2020

As we live in the digital age, we need to adapt our digital marketing tactics as an ever-changing fluid strategy. You need a strong marketing team that understands the demands of following and competing with social media marketplace trends. In This Article; The History of Marketing Funnels. The History of Marketing Funnels.

Top of Funnel 52

Top of Funnel Funnel Marketing Social Media 52

Pipeliner

DECEMBER 18, 2023

You can choose an organization that aligns with your company’s values or sponsor a local sports team. For example, if you sponsor a sports team, the kids on the team will likely have your business name printed on their uniform. There are endless possibilities. When you give, you have the chance to advertise.

Small Business 97

Small Business Small Business Benefit Insurance 97

KLA Group

JULY 21, 2021

By Kendra Lee Sales as sport – the comparisons abound. However, there is one connection to sports that often gets overlooked – COACHING. Sales TEAMS look to WIN business. Top salespeople are often recognized with TROPHIES. The list goes on.

Sales Qualified Lead 110

Sales Qualified Lead Inbound Coaching Leads 110

Janek Performance Group

SEPTEMBER 18, 2023

Athletes and sports teams often talk about reviewing the game tape. Here, Janek Managing Partner Nick Kane and Chief Marketing Officer Sarah McMullin were joined by Andrew Peterson, Co-CEO and Co-Founder of Clozd. This is a process in which they revisit a game to see why they either won or lost.

Analysis 77

Analysis Webinar Metrics Sports Groups 77

Pipeliner

JULY 13, 2018

The way that consumers interact with marketing advances has changed in the last few years. One of the primary goals of the sales and marketing teams are to find new prospects and convert them into customers. This expert sales & marketing interview explores marketing hacks: Nonlinear Marketing.

Marketing 53

Marketing Advertising Advertising Consumer 53

Sales and Marketing Management

JULY 2, 2014

Teaser: In her book, “Game Time: Learn to Talk Sports In 5 Minutes a Day for Business,” Seattle sports broadcaster Jen Mueller states that a lack of sports knowledge can cost you money. Issue Date: 2014-07-01. read more'

Sports 197

Sports 197

Increase Sales

APRIL 2, 2014

Other small business owners and authors could learn some very important lessons on how to successfully market a product launch. First , planning is key to marketing any product. Dan worked for over three years to ensure as much alignment between all marketing efforts. A successful product launch begins and ends with marketing.

Marketing 132

Marketing How To Small Business Small Business 132

Smooth Sale

OCTOBER 16, 2023

Mirroring the sports slogan, ‘teamwork makes the dream work,’ we can all imagine the difference inclusivity may make in corporate and everywhere we go. While describing the behaviors that intrigue audiences, the book magically became a marketing-branding tool for future work. Inclusion Allies Coalition : “Everyone is welcome here.”

Hiring 108

Hiring Sports Networking Influencer 108

Sales and Marketing Management

SEPTEMBER 15, 2019

Author: Charles Brennan One of the fastest-growing sports in America is pickleball. However, many people are not familiar with the sport. Pickleball is a paddle sport that combines elements of tennis, badminton and table tennis.

Sports 184

Sports Call-back Pivotal Intent 184