Does Your Marketing Team Match Your Customer Acquisition Strategy?

Sales Benchmark Index

Marketing team structures too often are remnants from the days of print ad dominance. Sure they’ve evolved, but the core structure is often the same. Modernization has been performed by adding ‘vertical’ skills onto existing structure. Few organizations have retooled.

Perfect Your Market Entry Strategy

Sales Benchmark Index

Joining us on hbspt.cta.load(23541, '39dd4f48-b0ca-486a-9fa5-4e1fb27489aa', {}); is Walt Megura, the Vice President of Emerging Industry Segments and Channels for Ericcson, one of the leading providers of Information and Communication Technology (ICT) to service providers, with about 40% of.

Is Your Marketing Strategy Weak?

Sales Benchmark Index

Marketing Strategy Podcast b2b marketing CAC CLTV Customer Acquisition Cost Customer Lifetime Value LTV marketing strategy

Bad Marketing Strategy is Built on Assumption

Sales Benchmark Index

Perhaps you are familiar with the photo of the former CEO of Nokia sobbing with his leadership team as his company was sold to Microsoft for parts. The now infamous headline: “we didn’t do anything wrong.” Well, yes Steve –.

How to Level Up Your Marketing Strategy with Video

4 Simple Steps To Planning Your Most Effective Marketing Strategy

Sales Benchmark Index

Article Marketing Strategy action analytics brand planning budget planning campaign planning corporate Data Planning demand engagement execution market Market Research marketing strategy or planning product research strategy support tim foster

How to Move from Marketing Strategy to Execution

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Our guest on SBI TV is Dan Levinschi, the Vice President of Marketing for PandaDoc. Dan is a revenue generating marketer who knows how to quickly transition from marketing strategy to execution.

Beat the Odds by Perfecting Your Market Entry Strategy

Sales Benchmark Index

Marketing Strategy Podcast market entry market strategy new markets sales leader sales strategy sales talent strategy talent walt megura

The Right Go-to-Market Strategy to Cover Your Market

Sales Benchmark Index

Today’s topic is Go-to-Market Strategy. Corporate Strategy Podcast Sales Strategy SBI for Private Equity SBI for SMB b2b sales coverage Go-To-Market product packagingJoining us for today’s show is Oni Chukwu, a software executive who knows how to make the number.

What Sales Leaders Need to Know About Marketing Strategy

Sales Benchmark Index

Article Marketing Strategy Sales Strategy SBI on Demand marketing strategy sales sales and marketing alignment sales leaders

In the Race to Win More Customers, Sales Needs Digital Transformation

and email, using marketing automation, employing CRM and ERP, are now requirements for any business — table stakes to remain. Adaptive, on- going digital transformation strategies that move beyond the. This trend is due in part to a tight labor market. (as

How to Make Marketing Scientific

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Marketing Strategy Podcast b2b marketing data-driven marketing Demand Generation demandgen KPIs Marketing Contribution % marketing insights marketing operations marketing ops marketing strategy revenue marketing vp of marketing operations

Does Lack of Intelligence Put Your Corporate Strategy at Risk?

Sales Benchmark Index

As CEO, you are responsible for driving your corporate strategic direction: You identify objectives and goals, initiatives and timelines. You identify budget allocations and expected ROIs. You set revenue targets both short and long term. You are placing a big bet on being a.

3 Reasons You Should Care About Your Marketing Strategy

Sales Benchmark Index

Article Marketing Strategy 2018 planning 2018 strategic plan 2018 strategy b2b marketing plan Chief Marketing Officer CMO marketing plan marketing strategy planning planning approach vp of marketing

Cover Your Market with the Right Go-to-Market Strategy

Sales Benchmark Index

Today’s topic is Go-to-Market Strategy. Corporate Strategy Sales Strategy SBI for Private Equity SBI for SMB Video b2b sales coverage Go-To-Market product packagingJoining us as our guest expert is Oni Chukwu, a software executive who knows how to make the number.

Your Recipe for Inbound Success

Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media

Recent studies have shown what a lot of B2B marketers already know - it’s hard to build a successful inbound marketing program. And while a good inbound program gets started with the marketing department, a great inbound program gets other departments involved.

Market Research: Guide your Business Strategy to Win

Sales Benchmark Index

Corporate Strategy Podcast Account Segmentation Business Strategy Buyer Segmentation Demand Generation Market Research Market Research Methdology

Should Your Field Marketing Team Own a Number?

Sales Benchmark Index

Pick five non-marketing employees at random, and ask them what value your field marketing team brings to your organization. If you’re reluctant to do this exercise, it’s likely because you want to avoid blank stares and wild guesses that humble you.

Why Trade Shows Are Worthy of Your Marketing Budget

Sales Benchmark Index

If you have been to a trade show in the last 2-3 years, you know that trade show booths are becoming more and more spectacular. As a spectator just a few weeks ago, I attended one of the largest medical.

Creating Interlock Between Sales and Marketing

Sales Benchmark Index

Joining us on the SBI Podcast is Stephen Thomas, SVP of Global Sales for Armor Cloud Security. Armor is a hybrid cloud security service that integrates advanced analytics, global threat intelligence, and continuous response capabilities into a single platform that bolsters.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

The coming month will test the boundaries of change management for marketing organizations (and their colleagues in sales, finance, IT and legal) as they ready their teams for the EU’s General Data Protection Regulation (GDPR), which will go into effect May 2018.

Need More Leads? Fix Your Marketing Strategy

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As you look back on 2014, did your marketing team accomplish their goals? Lead Generation CMO Resources CMO Marketing Strategy There is one month left in Q3. This is the time of year leaders begin to plan for 2015.

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6 Marketing Strategies for B2B Customer Retention

Sales and Marketing Management

Author: Serena Dorf Business-to-business marketing is one of the most challenging facets of the marketing industry. B2B marketing is more technical than B2C. In classic marketing, the goal is to meet the expectations that you’ve set. Penetration marketing.

Evolve Your Strategy to Stay Ahead of the Market

Sales Benchmark Index

Today in this post we will demonstrate how to evolve your strategy to stay ahead of the market. Turn to the corporate strategy section that. Corporate Strategy Video ceo strategy chief executive officer evolve strategy jeff ray market expansion market share stay ahead

The Right Go-to-Market Strategy for Your Product Launch

Sales Benchmark Index

Today in this post we will demonstrate how to integrate your product strategy with your go-to-market strategy. Turn to the product strategy Go-to-Market section.

Seven Things Marketers Need to Know About Lead Generation

Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY

One of the biggest responsibilities and challenges for marketers is generating leads. Lead generation has become much more important because the buying process has changed, and marketers need to find new ways to reach buyers and get heard through the noise.

What a Winning Marketing Strategy Looks Like for Next Year

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Article Marketing Strategy

Aligning Your Sales Team to Your Pricing Strategy

Sales Benchmark Index

Margin 194

Benchmarking Marketing Performance for your Portfolio Companies

Sales Benchmark Index

If past performance is not indicative of future returns, then why waste marketing dollars by employing tactics that used to work yesterday but will put you out of business today? If marketing is becoming more agile and personalized, how can.

Is Your Marketing Budget a Paper Tiger

Sales Benchmark Index

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How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

Implementing the right coaching strategy leads to a better relationship between the sales manager and their team and enables everyone to bring out their true potential. A great sales team starts with a manager who’s a great coach.

Integrating Your Product Strategy with Your Go-to-Market Strategy

Sales Benchmark Index

Article Product Strategy

The B2B Marketer’s Holy Grail for Customer Marketing

Sales Benchmark Index

Joining us for today’s show is Jennifer Arnold, a marketing executive who knows a thing or two about generating revenue. Today’s topic is customer marketing and how to grow revenues from existing customers.

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Is Your Marketing Strategy Broken?

Sales Benchmark Index

Is your marketing strategy broken? Watch here as my colleague, Ryan Tognazzini, Principal at SBI, and I discuss marketing strategy. We’ll help you first determine if your strategy is broken, and. Marketing Strategy Video

Unlock the Potential of Your Marketing Team

Sales Benchmark Index

Article Marketing Strategy

7 Must-Have Automated Documents for Sales Success

CRM) platforms, lead funnel strategies, and new communications tools to accelerate. Market Pulse. Quotes and proposals should be considered marketing tools, with. Administrators and marketing teams can tailor templates visually and map. The 7 must-have automated.

Sales Strategy: 2 Ways to Determine if You’re Already Behind on Your 2012 Sales Plan

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Funnel 184

Your Complete Guide to Content Marketing Strategy

Sales Benchmark Index

As a marketing leader, you must have a solid content marketing strategy in place. Marketing Strategy VideoHow can you consistently create compelling content that your audience cares about? Watch here as we speak with Toby Murdock, CEO and co-founder of Kapost.

Evolve Your Marketing Strategy to Avoid Extinction

Sales Benchmark Index

Your marketing strategy should build on insights from the external marketplace while remaining in alignment with the corporate strategy. It requires a choice of which market channels to invest in and which ones to forgo. Marketing’s operational plan must equip.

Marketing Strategy: Critical Success Factors for New CMOs

Sales Benchmark Index

Marketing Strategy Podcast

Marketing and Sales Alignment for A Supercharged LinkedIn Strategy

Speaker: Candyce Edelen, CEO, PropelGrowth

LinkedIn prospecting BLOWS AWAY the results from typical email marketing campaigns. You will receive far more positive replies from this than from any other outbound lead generation strategy. How to develop messaging and personas that will ensure an effective LinkedIn strategy.