Perfect Your Market Entry Strategy

Sales Benchmark Index

Joining us on hbspt.cta.load(23541, '39dd4f48-b0ca-486a-9fa5-4e1fb27489aa', {}); is Walt Megura, the Vice President of Emerging Industry Segments and Channels for Ericcson, one of the leading providers of Information and Communication Technology (ICT) to service providers, with about 40% of.

Is Your Marketing Strategy Weak?

Sales Benchmark Index

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Bad Marketing Strategy is Built on Assumption

Sales Benchmark Index

Perhaps you are familiar with the photo of the former CEO of Nokia sobbing with his leadership team as his company was sold to Microsoft for parts. The now infamous headline: “we didn’t do anything wrong.” Well, yes Steve –.

4 Simple Steps To Planning Your Most Effective Marketing Strategy

Sales Benchmark Index

Article Marketing Strategy action analytics brand planning budget planning campaign planning corporate Data Planning demand engagement execution market Market Research marketing strategy or planning product research strategy support tim foster

In the Race to Win More Customers, Sales Needs Digital Transformation

and email, using marketing automation, employing CRM and ERP, are now requirements for any business — table stakes to remain. Adaptive, on- going digital transformation strategies that move beyond the. This trend is due in part to a tight labor market. (as

How Good is Your Marketing Strategy?

Sales Benchmark Index

Research shows CEOs are beginning to turn their attention on marketing strategy. For world-class CMOs with stellar marketing strategies, this is fantastic news. Article Marketing StrategyThe pressure on B2B CMOs is heating up.

Should Your Field Marketing Team Own a Number?

Sales Benchmark Index

Pick five non-marketing employees at random, and ask them what value your field marketing team brings to your organization. If you’re reluctant to do this exercise, it’s likely because you want to avoid blank stares and wild guesses that humble you.

How to Move from Marketing Strategy to Execution

Sales Benchmark Index

Our guest on SBI TV is Dan Levinschi, the Vice President of Marketing for PandaDoc. Dan is a revenue generating marketer who knows how to quickly transition from marketing strategy to execution.

Beat the Odds by Perfecting Your Market Entry Strategy

Sales Benchmark Index

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The Right Go-to-Market Strategy to Cover Your Market

Sales Benchmark Index

Today’s topic is Go-to-Market Strategy. Corporate Strategy Podcast Sales Strategy SBI for Private Equity SBI for SMB b2b sales coverage Go-To-Market product packagingJoining us for today’s show is Oni Chukwu, a software executive who knows how to make the number.

How to Successfully Coach Your Sales Team to Drive Efficiency

Speaker: Steve Benson, Founder and CEO, Badger Maps

Implementing the right coaching strategy leads to a better relationship between the sales manager and their team and enables everyone to bring out their true potential. A great sales team starts with a manager who’s a great coach.

How to Make Marketing Scientific

Sales Benchmark Index

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What Sales Leaders Need to Know About Marketing Strategy

Sales Benchmark Index

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3 Reasons You Should Care About Your Marketing Strategy

Sales Benchmark Index

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Creating Interlock Between Sales and Marketing

Sales Benchmark Index

Joining us on the SBI Podcast is Stephen Thomas, SVP of Global Sales for Armor Cloud Security. Armor is a hybrid cloud security service that integrates advanced analytics, global threat intelligence, and continuous response capabilities into a single platform that bolsters.

7 Must-Have Automated Documents for Sales Success

CRM) platforms, lead funnel strategies, and new communications tools to accelerate. Market Pulse. Quotes and proposals should be considered marketing tools, with. Administrators and marketing teams can tailor templates visually and map. The 7 must-have automated.

Cover Your Market with the Right Go-to-Market Strategy

Sales Benchmark Index

Today’s topic is Go-to-Market Strategy. Corporate Strategy Sales Strategy SBI for Private Equity SBI for SMB Video b2b sales coverage Go-To-Market product packagingJoining us as our guest expert is Oni Chukwu, a software executive who knows how to make the number.

Market Research: Guide your Business Strategy to Win

Sales Benchmark Index

Corporate Strategy Podcast Account Segmentation Business Strategy Buyer Segmentation Demand Generation Market Research Market Research Methdology

Benchmarking Marketing Performance for your Portfolio Companies

Sales Benchmark Index

If past performance is not indicative of future returns, then why waste marketing dollars by employing tactics that used to work yesterday but will put you out of business today? If marketing is becoming more agile and personalized, how can.

6 Marketing Strategies for B2B Customer Retention

Sales and Marketing Management

Author: Serena Dorf Business-to-business marketing is one of the most challenging facets of the marketing industry. B2B marketing is more technical than B2C. In classic marketing, the goal is to meet the expectations that you’ve set. Penetration marketing.

Togetherness: Achieving Sales and Marketing Alignment

Speaker: Jeff Davis, Founder, jd2 Consulting Group

Studies show failure to align sales and marketing teams around the right processes and technologies costs B2B companies 10% or more of revenue per year. In today’s B2B business environment sales and marketing can no longer operate in silos.

Need More Leads? Fix Your Marketing Strategy

Sales Benchmark Index

As you look back on 2014, did your marketing team accomplish their goals? Lead Generation CMO Resources CMO Marketing Strategy There is one month left in Q3. This is the time of year leaders begin to plan for 2015.

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What a Winning Marketing Strategy Looks Like for Next Year

Sales Benchmark Index

Article Marketing Strategy

Evolve Your Strategy to Stay Ahead of the Market

Sales Benchmark Index

Today in this post we will demonstrate how to evolve your strategy to stay ahead of the market. Turn to the corporate strategy section that. Corporate Strategy Video ceo strategy chief executive officer evolve strategy jeff ray market expansion market share stay ahead

The Right Go-to-Market Strategy for Your Product Launch

Sales Benchmark Index

Today in this post we will demonstrate how to integrate your product strategy with your go-to-market strategy. Turn to the product strategy Go-to-Market section.

Is Your Marketing Budget a Paper Tiger

Sales Benchmark Index

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Integrating Your Product Strategy with Your Go-to-Market Strategy

Sales Benchmark Index

Article Product Strategy

Unlock the Potential of Your Marketing Team

Sales Benchmark Index

Article Marketing Strategy

The B2B Marketer’s Holy Grail for Customer Marketing

Sales Benchmark Index

Joining us for today’s show is Jennifer Arnold, a marketing executive who knows a thing or two about generating revenue. Today’s topic is customer marketing and how to grow revenues from existing customers.

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Is Your Marketing Strategy Broken?

Sales Benchmark Index

Is your marketing strategy broken? Watch here as my colleague, Ryan Tognazzini, Principal at SBI, and I discuss marketing strategy. We’ll help you first determine if your strategy is broken, and. Marketing Strategy Video

Your Complete Guide to Content Marketing Strategy

Sales Benchmark Index

As a marketing leader, you must have a solid content marketing strategy in place. Marketing Strategy VideoHow can you consistently create compelling content that your audience cares about? Watch here as we speak with Toby Murdock, CEO and co-founder of Kapost.

Evolve Your Marketing Strategy to Avoid Extinction

Sales Benchmark Index

Your marketing strategy should build on insights from the external marketplace while remaining in alignment with the corporate strategy. It requires a choice of which market channels to invest in and which ones to forgo. Marketing’s operational plan must equip.

Marketing Strategy: Critical Success Factors for New CMOs

Sales Benchmark Index

Marketing Strategy Podcast

Are You Missing the Heart of Your Marketing Strategy?

Sales Benchmark Index

In my last post, I discussed how the annual marketing planning cycle is upon us. CMO Marketing Resources Account Segmentation Market segmentation Marketing Strategy Buyer Segmentation The CEO is demanding results and it doesn’t get any easier next year.

Major New Advances in Applying Market Intelligence to Revenue Growth

Sales Benchmark Index

On this episode of SBI TV, Matt and Marc Osofsky, CEO of Aberdeen, demonstrate the importance of Market Intelligence. Why is this important for your company? Many companies are flying blind, and this is especially true with B2B companies. Company leaders.

The Ultimate Guide to World-Class Product Marketing

Sales Benchmark Index

Our show today demonstrates how to increase pipeline attribution, customer loyalty, and customer lifetime value through product marketing. Too often product marketing teams are focused on features and functions.

Evolve or Die – Guide to Helping Legacy Marketing Staff Thrive

Sales Benchmark Index

What Did 700 Executives Say About B2B Marketing Strategy?

Sales Benchmark Index

The right marketing strategy provides: Twice the job tenure. CMO Resources CMO Marketing Strategy Double the personal brand presence. Performance that beat EPS (Earning Per Share) estimates 88% of the time. Are you performing at this level?

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How Marketing Leaders Differentiate Their Brand

Sales Benchmark Index

As a Marketing Leader, there are a lot of people in your ear on a daily basis. Your leadership wants you to drive more revenue, your sales leadership wants better leads, your customers expect more delivered to them with each.

Marketing Automation is Not Marketing Strategy

Pointclear

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet.