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Why Your Sales Team Should Be Part of Your Marketing Strategy

Sales and Marketing Management

It may seem like marketing and sales teams operate in silos, but the truth is they need to lean on each other to do their best work. The post Why Your Sales Team Should Be Part of Your Marketing Strategy appeared first on Sales & Marketing Management.

Strategy 296
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Critical Collaboration: How Creative Teams Support Marketing Campaign Strategy

Sales and Marketing Management

Designers bring a different perspective to digital marketing strategies because they are trained to use visual design to communicate stories effectively. Their expertise can help elevate projects, as well as fill some of the gaps in how marketers may approach content creation by default.

Campaigns 327
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Slow and Steady Creates a Recession-Proof Marketing Strategy

Sales and Marketing Management

The marketing landscape has evolved, presenting both large enterprises, startups and sole proprietors ways to capture market share without incurring significant costs. Here are three surefire marketing strategies that can help withstand today’s recessionary environment.

Strategy 316
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4 Ways to Transform Your Content Marketing Strategy with AI

Sales and Marketing Management

Four ways to build a foolproof content marketing strategy with AI to garner more qualified leads and boost conversions. The post 4 Ways to Transform Your Content Marketing Strategy with AI appeared first on Sales & Marketing Management.

Strategy 207
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Marketing-Led Post-COVID-19 Growth Strategies

Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams. Getting consensus on how to define “qualified leads”.

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The Dance Between Strategy and Strategy Execution

Steven Rosen

Strategy and Strategy Execution. As the business unit head, you and your team have spent hundreds of hours building your marketing plans , analyzing trends, developing key tactics and building and revising slide decks. The problem is that far less time is spent planning for strategy execution than building marketing plans.

Strategy 380
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4 Reasons Why Direct Mail Isn’t Dead but your Marketing Strategy Is

Sales and Marketing Management

Here are four reasons why your direct mail campaign may have underperformed and how to repurpose that strategy and find success. The post 4 Reasons Why Direct Mail Isn’t Dead but your Marketing Strategy Is appeared first on Sales & Marketing Management.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue.

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Data-Driven Marketing 101

This eBook highlights how data-driven strategies empower marketing campaigns through personalization tactics. Here’s what’s covered: How data-driven marketing drives the customer experience. Understanding marketing strategy & performance. The most challenging obstacles to data-driven marketing success.

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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes.

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2020 Database Strategies and Contact Acquisition Survey Report

47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. New tactics to acquire data to reach marketing goals.

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How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. According to Forrester Research, only 8% of marketing professionals have confidence that their data is 90-100% accurate.

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ABCs of Data Normalization for B2B Marketers

It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. Well, marketers rely on this grouping to reach their goals.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing?

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How COVID-19 is Impacting B2B Marketing Plans

Speaker: Tom Pick, Chief Digital Marketing Consultant, Webbiquity

B2B Marketing Zone and Tom Pick, a well-known B2B Marketing expert, recently conducted a survey of over 450 senior B2B marketing professionals about the impact of COVID-19 on their B2B marketing plans. Whether marketers are planning on live events this Fall and where budgets slated for live events are going.