BuzzBoard

MARCH 4, 2024

Reasons Small Business Owners Show Skepticism Towards Digital Marketing Many small business owners harbor skepticism about digital marketing and its potential benefits. This skepticism often stems from the perceived steep learning curve of digital marketing, as well as the challenge of establishing trust with customers online.

Small Business 52

Small Business Small Business Marketing Webinar Metrics 52

Sales Hacker

SEPTEMBER 29, 2023

Over the past year, we’ve had tons of founders ask where they should be prioritizing their marketing dollars and resources considering the wild economic year that 2023 has unfolded as. The annual Gartner 2023 CMO Spend and Strategy Survey was conducted in March and April 2023. So, what is ACTUALLY working?

Top of Funnel 100

Top of Funnel Marketing Ideal Customer Profile Channels 100

Anthony Cole Training

APRIL 17, 2020

There is always something going on in the market that makes selling difficult. However, you can choose to develop strategies and utilize virtual technologies to get in front of your prospects and clients.

Marketing 210

Marketing How To Prospecting Strategy 210

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Events are a great tool to have in your marketing arsenal. Check them out below!

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

Bernadette McClelland

JANUARY 14, 2024

Twenty years earlier, long before podcasts became popular, my husband and I hosted a live radio show at the studio every Tuesday evening on HighlandsFM Radio in Victoria, Australia to support and market our local business. This show was also rebroadcast every Saturday morning across the region and was a huge success. Let’s Go!

Hiring 195

Hiring Face-to-face LinkedIn Guarantee 195

Nimble - Sales

JUNE 6, 2019

Mark Schaefer is a globally recognized blogger, author, speaker, and educator with one of the top marketing blogs in the world. The post Why Today’s Customers Are Your Company’s Marketers appeared first on Nimble Blog.

Marketing 108

Marketing Customer Social Media Education 108

Product Management University

FEBRUARY 12, 2024

If you’re looking to climb the product marketing career ladder faster, here are five things you can do that’ll accelerate your climb. As a product marketer though, this is more about your strategy and execution tactics that lead to year-over-year revenue growth. I came into a product marketing role from pre-sales.

Marketing 59

Marketing How To Segment Scale 59

Apptivo

OCTOBER 3, 2022

Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science! A master marketer understands the nuances of customer behavior and establishes an emotional connection with them, therefore it is an art. What is Lifecycle marketing?

Marketing 98

Marketing Lead Rank Lead Scoring Loyalty 98

Smooth Sale

MAY 3, 2023

Advertising is a crucial component of any successful marketing strategy, but it can also be expensive, especially for small businesses and startups. By implementing these strategies, you can maximize your advertising budget, increase brand visibility, and attract new customers to your business. Words with Actions Have Power!

Advertising 144

Advertising Advertising Social Media How To 144

SalesforLife

JUNE 27, 2019

Build a Total Addressable Market (TAM) for the event. This also applies to an event, where you’ll have a defined, set criteria, times, size of the room, set number of attendees, and geographic markets. This is a most basic, but fundamental strategy. Find and select key targets. Find and select key targets.

Campaigns 95

Campaigns Ideal Customer Profile Strategy Trade Show 95

Pipeliner

MAY 28, 2021

For marketers, the old approaches to brand and product promotion are no longer relevant, and marketing channels that were considered novelties in the past are already well-entrenched. However, the way you use inbound marketing channels will set you apart from your competitors and increase your brand recall and revenue.

Inbound 52

Inbound Webinar Metrics Company Lead Rank 52

BuzzBoard

MARCH 28, 2024

An Overview of the Marketing Agency Sales Process The sales process in a digital marketing agency is a multi-step journey that requires a thorough understanding, strategy, and execution. Before engaging potential clients, a marketing agency needs to first identify its target market and generate leads.

Webinar Metrics 98

Webinar Metrics Case Study Comparison Small Business 98

Babette Ten Haken

FEBRUARY 18, 2019

A potent client retention strategy is driven by an equally potent human capital strategy. A potent client retention strategy flattens the concept of customer acquisition and retention. Otherwise, no matter how well marketing and sales efforts attempt to convince clients otherwise, your organization “looks” like everyone else’s.

Retention 74

Retention Ideal Customer Profile Strategy Hiring 74

BuzzBoard

APRIL 18, 2024

The Importance of Building Credibility with Local Businesses Building credibility with local businesses is critical to the success of any digital marketing agency. In the competitive realm of digital marketing, focusing on building authenticity and trust gives you an edge.

Face-to-face 52

Face-to-face Loyalty Case Study Promotion 52

Product Management University

OCTOBER 12, 2021

Product Marketing may be one of the most misunderstood and undervalued functions as evidenced by the fact that so many B2B organizations still don’t have it. If clearer differentiation and greater sales success are on your A-list, dispel these three product marketing myths and you’ll be on your way. Hardly product marketing!

Marketing 59

Marketing Demand Generation Demand Generation Targets Segment 59

John Barrows

FEBRUARY 6, 2019

If you do, you’re no different than Marketing and will be replaced sooner than you know. Hi John, What are your strategies to switch your clients into ‘training as a process’ mode? Hi Rob, Nice work on the professional persistence and contact strategy. Do the Tailored approach to at least a few accounts every week.

Strategy 128

Strategy Education Scale Retention 128

Women Sales Pros

JUNE 21, 2019

Strategies To Drive Sales It’s an age old problem, the friction between marketing and sales. In most organizations they are like oil and water with marketing feeling like they are doing all the heavy lifting – developing campaigns, strategies that tap new prospects and taking market awareness to a whole new level.

Marketing 114

Marketing Energy Margin Lead Rank 114

Increase Sales

NOVEMBER 15, 2013

Pick up the many sales training books or attend the workshops and much of the focus is on larger organizations with dedicated sales teams not to mention separate marketing departments. figure, the response from the Vice President of Sales and Marketing was “Really? Business Leadership sales strategies'

Strategy 146

Strategy Small Business Small Business Facebook 146

Product Management University

FEBRUARY 2, 2023

Product marketing roadmaps aren’t a staple in most B2B organizations, but there are a host of reasons they should be. The biggest reason metaphorically speaking, is they willingly “fence the salesforce” into your most lucrative markets and give them a shorter path to meeting sales quotas and revenue goals. The short answer is no.

Revenue 52

Revenue Ideal Customer Profile Marketing Segment 52

Tony Hughes

NOVEMBER 4, 2018

Customer Relationship Management needs to be a strategy that’s focused on creating the best possible customer experience, supported by well defined processes that are enabled by technology and with everything being driven by managers and staff committed to a customer-centric culture. Change management and executive commitment are essential.

CRM 82

CRM Strategy Customer Epiphany 82

The Pipeline

NOVEMBER 10, 2011

Successful Strategies for Prospecting – Roundtable. Stored in Attitude , Buying Process , Cold calling , Communication Strategy , EDGE Selling , Gap Selling , Interactive Selling , Planning , Proactive , Prospecting , Sales Strategy , Sales Tip , Success. The question is: What should one’s sales prospecting strategy be?

Webinar Metrics 193

Webinar Metrics Pipeline Strategy Prospecting 193

Babette Ten Haken

AUGUST 29, 2018

Ah, the impact of experience conflicts on the performance of our customer retention strategy. Customer retention strategy is about the impact of experience conflicts on the customer’s productivity and profitability. Contact me about my workshops and speaking programs , tailored to your organization’s needs.

Retention 62

Retention Strategy Customer SME 62

Babette Ten Haken

JULY 18, 2018

Customer bombardment should be a no-brainer non-strategy. Then, notifications about pricing strategy. Looking for a speaker or workshop on customer experience and customer retention for your next association or organizational meeting or event? Especially when it comes to how not to create a positive customer experience.

Webinar Metrics 59

Webinar Metrics Customer Strategy Real Estate 59

Sales and Marketing Management

MARCH 8, 2019

The three-day agenda combined information sharing, skills development, team workshops and fun, which I’m sure sounds pretty familiar. This sounds pretty basic but in many sales kickoffs, aside from large general sessions, teams for training workshops are broken out by segment (geography, size, industry, function, etc.)

InsideView 223

InsideView Scale Exercises Call-back 223

Cience

DECEMBER 3, 2020

However, social media marketing can be challenging. Here are 11 tips on how you can successfully integrate social media into your B2B business strategy. However, if you want to power up your social media marketing efforts, you’ll want to use paid ads. Leverage Influencer Marketing. Pick the Right Channel. Why invest?

Social Media 68

Social Media Lead Generation Media Lead Rank 68

Babette Ten Haken

JUNE 30, 2020

Why rely on a hit or miss storytelling strategy to acquire and retain clients? Serving nothing more substantial than an inside-out marketing and sales purpose, via a pre-packaged library. It just could be you rely a hit or miss storytelling strategy to do your work for you. So you do not have to think about a thing!

Engineering 136

Engineering Face-to-face Retention Strategy 136

Product Management University

NOVEMBER 17, 2022

Convincing stakeholders the above supports company goals (product strategy). After more than two dozen conversations with product management VPs and SVPs, I’m happy to report the market-facing, customer-value-driven product management I’ve long known is alive and well. Here’s the reason I love the vertical market approach.

Lead Rank 52

Lead Rank Lead Scoring Face-to-face Marketing 52

The Pipeline

APRIL 8, 2011

Battle Reparation Tactics Meet Marketplace Strategies. Stored in Attitude , Business Acumen , Guest Post , Marketing , Proactivity , Trust , execution. In a manner of speaking, we launched a militaristic marketing scheme that needed to succeed if we are to achieve any long term, sustainable peace and prosperity. February 2008.

Pipeline 216

Pipeline Meeting Webinar Metrics Strategy 216

Your Sales Management Guru

SEPTEMBER 21, 2015

What Happened at the End of the Sales Leadership Training Workshop? It was an interesting out come at the end of the two day Sales Management Training Workshop last week… We discussed the Role of Sales Management, what Strategies face sales managers and focused on the Execution of sales management tactics.

Lead Rank 40

Lead Rank Lead Scoring Hiring Face-to-face 40

SBI Growth

DECEMBER 9, 2019

Taking a broader view of your customer’s experience usually requires an expanded line of sight for marketing – For some time now here at SBI, we’ve been describing the measurable benefits of taking a more holistic approach to customer experience.

Customer 218

Customer Strategy Benefit Marketing 218

Vendor Neutral

APRIL 22, 2021

Do You Have a Value Driven Strategy to Enhance Client Retention? 7 Ways to Bring Value and Keep Clients With a Value Driven Strategy. If a customer doesn’t have an effective strategy to utilize or to adopt that technology within his or her organization, that’s an easy and needless way to lose an account.

Retention 59

Retention Webinar Metrics Strategy Cancellation 59

Keith Rosen

SEPTEMBER 21, 2010

SmartStorming Brainstorm Leadership Workshop. To learn more about the workshop, visit their site here. SmartStorming will be presenting its highly successful Brainstorm Leadership Workshop in New York City, on Friday, October 29th, from 9:00am – 5:30pm. This is the first the program has been offered in a public workshop.

Video 67

Video Research Training Strategy 67

Sales and Marketing Management

SEPTEMBER 13, 2017

Research out of Harvard Business School over a 10-year period showed that companies with clearly defined and well-articulated strategies outperformed their counterparts, on average, by 304 percent in profit margin, 332 percent in total sales and 833 percent in total return to shareholders. How will you achieve it?

Journal 237

Journal Margin Exercises Groups 237

The Pipeline

FEBRUARY 21, 2012

Stored in Appointments , Contest , Proactive , Proactivity , Prospecting , Sales Success , Sales Technique , Sales Training , Workshops , execution. As you may have noticed over to the right, we are presenting the Proactive Prospecting Workshop in Toronto/Markham, scheduled for April 13. Communication Strategy. Second Prize.

Pipeline 220

Pipeline Cold Calling Sales Qualified Lead Hiring 220

Allego

DECEMBER 13, 2023

This annual event offers insight and opportunities for those responsible for the marketing, sales, and distribution of securities, insurance, and other financial products and services through the bank channel. The event includes 70 workshops across 15 different content learning tracks, plus dozens of micro-learning labs.

Conference 77

Conference Sales Enablement Biotechnology Insurance 77

BuzzBoard

FEBRUARY 15, 2024

While traditional marketing techniques still hold value, standing out in the digital noise requires innovative strategies. For salespeople at digital marketing agencies, understanding the power of influencer marketing opens a door to lucrative opportunities for local businesses.

Social Media 52

Social Media Influencer Promotion Media 52

Sales and Marketing Management

JULY 22, 2020

Author: Cherryl Pressley The efficacy of email marketing is clear, with 73% of in-house marketers globally saying it provides their organizations strong ROI. But, while many teams are sending emails, they’re not all maximizing it as a marketing tool. In failing to do so, they’re leaving an opportunity on the table. .

Top of Funnel 177

Top of Funnel Real Estate Face-to-face Promotion 177