Evolve or Die – Guide to Helping Legacy Marketing Staff Thrive

Sales Benchmark Index

All Data is Not Created Equal: Independent Case Study Proves Why Quality Beats Quantity

DiscoverOrg Sales

For years, sales and marketing teams have been spending money to buy lead generation tools and contact data to grow their email marketing database. Today, there are so many choices and tools that promise to accelerate growth and build your pipeline, it can be overwhelming.

The State of Social Selling Tools [Insights from Forrester Study]

SalesforLife

Forrester continues to lead market research on the topic of social selling. With incredible past insights on WHY execute a digital sales transformation, Mary Shea and the team have now begun reviewing social selling tools. Social Selling Social Selling Tools Sales Leadership

2019 Selling Challenges Study

Richardson

Richardson’s 2019 Selling Challenges Study research reveals a panoramic view of the changes confronting sales professionals today. With hundreds of responses, we’ve captured timely insights into how 2019 will unfold and how to address emerging challenges.

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In the Race to Win More Customers, Sales Needs Digital Transformation

and email, using marketing automation, employing CRM and ERP, are now requirements for any business — table stakes to remain. This trend is due in part to a tight labor market. (as In a recent study by 451 Research, 31% of.

Can Case Studies Help Your Business?

Fill the Funnel

There are many content tools and devices that you can use to help build your business. For example, email marketing is a powerful tool to help you connect with your prospect and sell your products or services. However, they can be just as powerful a tool.

When to Walk Away From the Big Deal - Case Study

Sales Benchmark Index

With 20 years of experience, including Business Development, IT, Consulting, and Marketing, he’s a great source of business knowledge. Later in the article I share a tool to assist those currently in this dilemma. Opportunity Assessment Tool.

Sales Selection Experiment - a Must Read Case Study

Understanding the Sales Force

They were assessed with OMG''s tools, and assembled into 5 teams, all selling the exact same product. They had to go door-to-door, sell an overpriced luxury item, in the same market, over a 3-day period. I''ll be showing everyone how to access the tool and how to use it.

[Infographic] 2018 Mid-Market Study on Sales and Incentives

Xactly

See more insights and the impact of automated sales performance management (SPM) tools in the infographic below, or download the full survey here. Compensation and incentive pay plays a big role in the success of a sales organization.

100 Case Study Interview Questions [Updated for 2018]

Hubspot Sales

Case studies and testimonials are useful to have on hand. To build this library, you'll need case study interview questions that will surface valuable details and insights. How to Ask Your Customer for a Case Study. The Ultimate List of Case Study Interview Questions.

The Ultimate List of B2B Marketing Tools

Zoominfo

B2B marketers manage a number of competing tasks throughout the day. We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. Ready to supercharge your marketing team’s performance?

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The four pillars of sales tool evaluation

RingDNA

According to a study by CSO Insights, sales organizations are using an average of 10 sales tech tools, with a plan to add another four in the next 12 months. The post The four pillars of sales tool evaluation appeared first on RingDNA Inside Sales Software & Enterprise Telephony for Salesforce. Inside Sales Sales Best Practices Sales Enablement B2B marketing B2B sales Sales Productivity sales tools selling tools

Tools 54

Sales Enablement Tools Help or Hinder

Score More Sales

Every sales leader is told, “buy this sales enablement tool – it will help you so much.” But sometimes these tools hinder our success. For example take Salesforce.com which is the predominant CRM tool sales teams use.

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Types of Sales Tools That Boost Productivity

Highspot

The answer lies in using the right tools and strategies to improve sales productivity. In this article, we walk you through the different categories of sales productivity tools that can turn your team into a lean, mean, revenue-generating machine. Lead Generation Tools.

Tools 87

The Top Sales Tool for 2014

Sales Benchmark Index

This tool has been around for a few years now. To assist you further, sign-up for SBI’s Sales & Marketing Research Review here. You will have access to guides, templates and tools to help your BPM drive revenue. Instead, they produced case studies from top clients.

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LeadGnome Case Study: Bridgeway Increases Sales Productivity and Database Health

LeadGnome

New case study reveals how Bridgeway Security Solutions leveraged LeadGnome’s reply email mining service to improve sales productivity and HubSpot database health. The post LeadGnome Case Study: Bridgeway Increases Sales Productivity and Database Health appeared first on LeadGnome.

Ultimate guide to sales emails: How to write sales emails that convert (templates, examples and case studies)

Close.io

4 helpful sales email tools (to support your outreach). It’ll make it feel like a marketing broadcast that went out to half a million people—not exactly the best first impression with a sales email that’s intended to be somewhat personal. Email address lookup tools.

Case Study: LeadGnome-Sourced Leads Grow Tigera Pipeline by $14.75M With A CPL Of Less Than $2.50

LeadGnome

the category-defining Reply Email Mining web service, recently published a case study showing how Tigera used LeadGnome to acquire best-fit leads with a CPL of less than $2.50 The post Case Study: LeadGnome-Sourced Leads Grow Tigera Pipeline by $14.75M With A CPL Of Less Than $2.50

A New Tool to Drive B2B Leads from LinkedIn

Sales Benchmark Index

As a Sales & Marketing Leader, you are hungry for high quality B2B leads. B2B Marketers have tested many forms of social advertising. Marketing leaders must challenge past assumptions of how to leverage social advertising opportunities. Case Study.

The tools you must have in your sales stack in 2019

RingDNA

In its sales operations optimization study, CSO Insights found that sales technology is a key differentiator of high performing sales organizations. The post The tools you must have in your sales stack in 2019 appeared first on RingDNA Inside Sales Software & Enterprise Telephony for Salesforce. Inside Sales Marketing Technology Sales Best Practices Sales Enablement B2B sales Inside Sales software Sales Software sales stack

Three Ways Digital Transformation Trends Apply to Sales & Marketing Behavior

Smart Selling Tools

Three Ways Digital Transformation Trends Apply to Sales & Marketing Behavior. With this in mind, there are a few ways businesses should consider digital-first trends in their support of marketers and sellers: Establish data-driven content strategies.

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Case Study: ShoreTel TCO Tool (powered by Alinean)

The ROI Guy

The Unified Communications market is extremely competitive, and in order to move the discussion forward with today's more skeptical / frugal buyer, ShoreTel needed to quantify and prove the head-to-head cost advantages and superior value compared to competitive offerings.

Adaptive Insights Empowers Field Reps with Value Selling Tools and Gets More Prospects to Say “Yes!”

Smart Selling Tools

Adaptive Insights Empowers Field Reps with Value Selling Tools and Gets More Prospects to Say “Yes!” TCO improvements over the tools customers are currently using. Read the full case study below. The value selling tool helps our sales cycle move quickly.

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Case Study: Palo Alto Networks TCO Calculator

The ROI Guy

The Palo Alto Networks marketing team worked with Alinean to create a TCO savings campaign, with a web-based calculator for prospects and sales use, enabling quick and credible quantification of cost savings opportunities and TCO advantages.

My Favorite Sales Enablement Tools

Partners in Excellence

Sales Enablement tools are Hot! Developing and offering sales enablement tools is a multibillion dollar industry. It seems every week I get at least one email of a tool that is intended to help improve the effectiveness of sales people, managers, or anyone involved in sales.

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Marketing Automation is Not Marketing Strategy

Pointclear

We are republishing this blog by Ruth Stevens (originally run January 29, 2014) because she hits the nail on the head about marketing automation. In the opening paragraph she states: “Marketers sometimes see automation as a silver bullet. But it’s only a tool.

Why you Need Account Based Marketing for Your Organization?

SalesforLife

Are you implementing Account Based Marketing? Studies have shown that the most effective marketing approach in recent times is proving to be Account-Based Marketing. This marketing strategy is more focused and results in better ROI compared to any other marketing method.

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Case Study: IBM PureFlex TCO Analysis

The ROI Guy

Used by sales professionals and channel partners in workshops, or self-service by prospects via the web, the tool collects information about the current computing needs and then projects the TCO for the two alternatives using industry research for a company of similar type and size.

A Conversation With Julian Lumpkin: Leveraging Case Studies as a Fundamental Part of the Sales Process

Costello

As a sales manager at Axial, I realized how important case studies are in the sales process. To understand what sets the best reps apart, I want to first recap exactly how success stories are different from case studies. It’s a waste of time to wait for marketing to just guess.

Software Tools Every CFO Wishes They Had

Xactly

Given the wide range of job responsibilities, CFOs also need the best CFO tools at their disposal. With the right CFO tools, CFOs are better equipped to focus on and accomplish their priorities this year. With the right CFO tools, changing direction is much easier.

5 Things Sales Wish Marketers Knew

DiscoverOrg Sales

Sales and marketing teams operate on two sides of the same coin. As job discipline lines continue to blur , sales departments have discovered a few ways marketers can help them do their jobs even more efficiently. From LeadMD’s CEO Justin Gray , here are the five most important things sales reps wish their marketing counterparts knew that would make both more successful. A marketer’s job isn’t done once awareness has been created. Get Sales and Marketing in Line.

Why B2B Sellers & Marketers Need to Add Value to Each Buyer Interaction

Smart Selling Tools

Transforming Sales: Why B2B Sellers & Marketers Need to Add Value to Each Buyer Interaction. Even if a business’ product doesn’t look or work anything like Netflix, B2B sellers and marketers must figure out a way to accommodate buyers’ demands for highly personalized experiences.

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2 Sales Tools and Productivity Webinars on December 13th

Fill the Funnel

As you wrap-up what I hope was a successful 2012 and begin preparation for 2013, I think you will find some great ideas about sales tools during two Webinars to register for. Minimize Your Workload and Maximize Your Sales with Web Tool Automation. 31 Must-Have Sales Tools in 2013.

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E-learning: Study suggests the keys to success

Selling Essentials RapidLearning Center

A recent study out of Israel looked to uncover the success factors for workplace e-learning. The top four success factors were deemed by the researchers as “must have” factors, meaning they are, according to the study, “undisputed to learning success.”. Internal marketing. Marketing the training to employees was crucial to an e-learning program’s success. The study suggests several ways to go about it. As a training platform, e-learning has plenty of advantages.

Study 40

E-learning: Study suggests the keys to success

Selling Essentials RapidLearning Center

A recent study out of Israel looked to uncover the success factors for workplace e-learning. The top four success factors were deemed by the researchers as “must have” factors, meaning they are, according to the study, “undisputed to learning success.”. Internal marketing. Marketing the training to employees was crucial to an e-learning program’s success. The study suggests several ways to go about it. As a training platform, e-learning has plenty of advantages.

Study 40

Content Marketing: The Unsung Hero of Sales Enablement

Zoominfo

There’s no denying it — sales and marketing teams don’t always work well together. The two departments may see eye-to-eye and share unified goals, but it’s less common for sales to proactively help marketing perform better, or vice versa. Case studies. B2B Marketing B2B Sales

Leveraging Tools To Make Us Better

Partners in Excellence

Over the past week or so, I’ve been on a bit of a rampage on sales and marketing automation tools. In reality, I’m really a strong enthusiast and advocate for leveraging automation tools as much as possible. All of the vendors can provide case studies reinforcing this.

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Want Better Lead Generation? Get Marketing & Sales in Line

DiscoverOrg Sales

And in fact, a study by Forbes & Brainshark notes that 72% of companies that surpassed revenue targets by 25+% “have a defined sales enablement function.”. By understanding the discipline of sales enablement and how to prioritize tactics based on marketing and sales objectives, companies of all sizes can reap the rewards. Successful sales enablement starts with ensuring marketing and sales are aligned , which isn’t always easy, but pays its dividends many times over.

How To Succeed In Upstream Marketing

Sales and Marketing Management

Author: Anand Srinivasan The traditional approach to marketing involves brand building, advertising, participating in trade shows, launching mailers, and so on. In this article, we will take a look at a few ways a business could succeed with upstream marketing.

#1 Reason You Need To Automate Your Marketing

Fill the Funnel

Marketing automation is essential for every business. Your primary role is to study your market, and plan and execute business strategies and tactics. Automated Tools Are Sometimes Better Than You. However, there is another good reason to automate your marketing.