How to Stand Out at a Trade Show: A Guide for Marketers

Zoominfo

When it comes to B2B marketing tactics, no strategy has stood the test of time quite like the trade show. A recent survey done by the Content Marketing Institute shows 75% of respondents believe in-person events are an effective marketing tactic.

Get the Most Out of Trade Shows with Pre & Post Show Prospecting Strategies

DiscoverOrg Sales

Trade show season is here. With some pre-show negotiation for the contact list, and investigation on your end to see who is going, you can begin nurturing contacts prior to the show. This is equally as important as the post-show follow-up. Did you know that a recent study shows 98% of conversions happen within 28 days of a show and 65% of those are within the first two weeks?

Get the Most Out of Trade Shows with Pre & Post Show Prospecting Strategies

DiscoverOrg Sales

Trade show season is here. With some pre-show negotiation with the contact list and investigation on your end to see who is going, you can begin nurturing contacts prior to the show. This is equally as important as the post-show follow-up. Did you know that a recent study shows 98% of conversions happen within 28 days of a show and 65% of those are within the first two weeks?

Swag for Days: 13 Don’t-Miss Dreamforce Events 2018

DiscoverOrg Sales

The cultural phenomenon that is Dreamforce – the Burning Man of the sales world – is a testament to the influence wielded by today’s sales and marketing professionals. Best Dreamforce sessions for Marketing. Have a relatively small target market. One of you.

Swag for Days: 13 Don’t-Miss Dreamforce Events 2018

DiscoverOrg Sales

The cultural phenomenon that is Dreamforce – the Burning Man of the sales world – is a testament to the influence wielded by today’s sales and marketing professionals. Best Dreamforce sessions for Marketing. Have a relatively small target market.

How To Succeed In Upstream Marketing

Sales and Marketing Management

Author: Anand Srinivasan The traditional approach to marketing involves brand building, advertising, participating in trade shows, launching mailers, and so on. In this article, we will take a look at a few ways a business could succeed with upstream marketing.

PowerViews with Ruth Stevens: The Science (not the art) of Marketing

Pointclear

The amount of data available to marketers today can be overwhelming. Ruth has held high level marketing positions at Time Warner, IBM and Ziff Davis. The amount of data we can get from marketers these days is remarkable. Inbound marketing is tough to scale.

Marketing Goes Way Beyond Paid Advertising

Increase Sales

Back in the Mad Men days, marketing was just paid advertising. Now you must craft a marketing plan that attracts attention in an entirely different way. Networking including trade shows. What are the market trends in your industry? What is your market share?

Good Reads for B2B Marketing - 5 Buyer Behaviors Reshaping B2B Marketing

Pointclear

Online content in the sales and marketing industries is dynamic and constantly changing. The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. 5 Buyer Behaviors Reshaping B2B Marketing.

B2B 208

2-5x Your Revenue With These 9 Sales & Marketing Alignment Steps

Costello

“Aligning sales and marketing is an absolute must because they should work hand in hand,” says Nate Masterson of Maple Holistics. “If Sales and marketing alignment is about leveraging those insights to drive business results. leads, marketing qualified leads, opportunities, etc.).

20 Blog Posts to Guide Your Event Marketing Strategy

Zoominfo

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone.

The Ultimate List of B2B Marketing Tools

Zoominfo

B2B marketers manage a number of competing tasks throughout the day. We’ll let you in on a secret: Your marketing technology stack makes a world of difference when it comes to marketing productivity and efficiency. Ready to supercharge your marketing team’s performance?

B2B 57

How to Finally Align Sales and Marketing to Nab Great Leads

Sales and Marketing Management

Author: Matt Sunshine Sales and marketing belong on the same side of the negotiating table. On one hand, you have the marketer with his definition of a lead. She evaluates marketing’s leads and discovers they’re actually junk. Of course, that leads to frustration, not to mention a belief that future marketing leads will be equally terrible. I’ve seen salespeople claim marketing didn’t understand anything and stop following through on leads out of pure exasperation.

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This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

Author: Paige Musto In marketing, much like in life, success is often a function of how well you plan – how much you’re willing to research, strategize, optimize your approach. Mankind’s earliest marketers knew this: Umbricius Scaurus , a resident of Pompeii in the first century, A.D, Marketing adapted to taste and preference. . Expand (how to expand relationships with existing customers – marketing’s job no longer ends at the sale). How about video marketing?

eBook 168

Decoding the True Essence of Outbound Marketing

MarketJoy

Outbound Marketing – Brief Overview and Facets Around it. Ever been curious as to what exactly is “outbound marketing?” It is a marketing & sales procedure adopted by many companies to share information regarding their products & services. Research & investigations have revealed that firms invest around ninety percent of their incomes on different forms of outbound marketing. The Relevance of Outbound Marketing. Outbound Marketing

Sales Intelligence: What to Expect When You’re Prospecting

DiscoverOrg Sales

Marketing and sales intelligence data is dynamic, which is to say frequently and continuously refreshed. A lot of marketing, sales, and recruiting professionals don’t know how much data has changed over the past few years! A marketing coordinator or a CMO?

This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

Author: Paige Musto In marketing, much like in life, success is often a function of how well you plan – how much you’re willing to research, strategize, optimize your approach. Mankind’s earliest marketers knew this: Umbricius Scaurus , a resident of Pompeii in the first century, A.D, Marketing adapted to taste and preference. . Expand (how to expand relationships with existing customers – marketing’s job no longer ends at the sale). How about video marketing?

eBook 120

6 Reasons Why Blogs Produce More Leads

Sales Benchmark Index

I hear from sales and marketing leaders on a regular basis that they need more leads. The most common marketing efforts to drive leads include paid search, SEO, social media, outbound email, teleprospecting and trade shows. It is non-interruption marketing.

Leads 317

The 5 Top Media for Cold Prospecting

Pointclear

Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers. But what are the most effective outbound marketing channels for kicking off a business relationship? billion on search marketing for the same purpose.

Media 245

Being Real About the Re-Start Sales Mentality

Increase Sales

This is when bumps in the business road happen a new CRM, a new sales manager, whatever is brought in to overcome or really re-start sales to even marketing activities. ” “The most recent trade show was a bust. We all know the Einstein’s definition of insanity.

“Take Your Eyes Off The Ball”

Partners in Excellence

Studying an industry or market completely different—and distant from the markets you normally focus on can give us new ideas to consider applying to what we do. If you normally read books on sales/marketing; try reading history, philosophy, great works of literature. Go to a trade show or conference that’s not directly related to your company or your job. We all know the importance of focus, of eliminating distractions.

Heavy Hitter Sales Blog: End the Sales & Marketing War-Harvard.

HeavyHitter Sales

End the Sales & Marketing War-Harvard Business Review. Here’s one of my recent Harvard Business Review articles about synchronizing sales and marketing. Their sales and marketing efforts are at odds. The marketing team lectures the sales department, saying that if only the salespeople would follow their advice, their problems would be solved. Meanwhile, the sales department always says it needs something else from marketing. Heavy Hitter Sales Blog.

7 Actionable Tips to Re-Engage Old Sales Leads

Sales Hacker

If you gave up after your first one or few calls or lost your marketing steam at any point, it’s time to re-ignite the conversation with your leads. Show them how you’ve corrected any issue that ruined your previous conversion attempt. Case Study: Jake Jorgovan.

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The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

The ROI Guy

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. These three issues are having a measurable impact on marketing.

What is Data Normalization & Why Should You Care?

Zoominfo

It’s not exactly what gets marketers excited to get out of bed in the morning. But if lead generation, reporting, and measuring ROI are important to your marketing team, then data normalization matters. Live events: Collecting business cards at trade shows is commonplace for marketers.

Data 56

5 Proven Steps to Sell Smarter

Sales Benchmark Index

The statistics I share below are from SBI’s 2012 Sales & Marketing Research. But the time studies SBI has conducted have revealed more noble culprits (See Exhibit B). Analyze your time study results to pinpoint yours. No good leads coming from marketing?

PODCAST 56: Drafting an ABM Strategy That Works w/ Alon Waks

Sales Hacker

This week on the Sales Hacker podcast, we speak with Alon Waks , VP of Marketing at Bizzabo. The evolution of marketing. Understanding the ROI of marketing. Show Agenda and Timestamps. Show Introduction [00:09]. The Evolution of Marketing [12:01].

SCM 83

August 2018 B2B Blog Post Round-Up

Zoominfo

Today’s B2B blog post round-up features content about sales productivity, influencer marketing, buyer personas, and much more. Three Considerations for More Accurate Marketing Reports. When executed effectively marketing reports are useful for a number of reasons.

B2B 52

3 Steps to Combining Social Media & Competitive Intelligence

Sales Benchmark Index

An article written by Jenna Cheng cites the following: “Several research studies reveal the growing importance of social technologies to competitive and marketing strategy. LinkedIn Groups and Connections allow for: Following Specific Trade Groups (ie: Sales / Marketing Executives ).

The Big Eight for Social Sellers on LinkedIn

Score More Sales

It is like having a 24-hour a day trade show booth online. Knowing there are horrible trade show booths and amazing ones – the same goes for how sellers are represented online. This is for sales professionals everywhere.

B2B Prospecting Data Just Keeps Getting Better

Pointclear

B2B marketers typically select targets from prospecting lists based on such traditional variables as industry, company size and job role, or title. In fact, you might say that business marketers now have access to prospecting data as rich and varied as that available in consumer markets.

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The Skinny on Lead Nurturing - 11 Experts Weigh In (part 1 of 2)

Pointclear

It's a critical component in the sales and marketing process; yet, most companies aren't implementing it effectively—that is, if they are at all. According to MarketingSherpa research, 64% of B2C and 48% of B2B marketers send out some automated version of this.

8 Getting Sales Enablement Right to Increase Results with Dave Brock, CEO of Partners in Excellence

B2B Lead Blog - Inside Sales

For example, Corporate Visions recently surveyed 500 B2B marketers and sales professionals that 20% of organization content creators “just do what they think is best” with no overarching structure at all. It could be marketing that’s doing some of this stuff.

Key Take-aways from 3 Compelling Sessions at #DemandCon

Smart Selling Tools

DemandCon’s purpose is to offer education and insight into the art of aligning and accelerating the sales and marketing funnel. Meagen Eisenberg , VP of Demand Generation at DocuSign described how she accelerates the pipeline with a content marketing and lead nurturing system.

Successful Lead Generation - One Size Does Not Fit All

Pointclear

According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. Why then are so many consultants and companies out there actively promoting inbound marketing as the dominant lead generation strategy of our time? The same inbound marketing experts will tell you that it might take 50 blogs to impact your website visits.

7 Ways To Be Better at Prospecting

Anthony Iannarino

But that doesn’t mean that you should never use email marketing, inbound marketing, networking, trade shows and conferences, direct mail, social networking, or referrals.

Win the Business With This Elevator Pitch

HeavyHitter Sales

  I would like you to pretend that you are in an elevator at one of your industry’s trade shows. They believe their company’s own marketing pitch, which makes claims that are not considered entirely true by the listener.

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Green Lead's B2B

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., The web site shows their TV ads. are changing everything, but the fundamentals of marketing haven't changed.

The Pipeline ? Not Different ? Sales eXchange ? 132

The Pipeline

For that fact neither you or I are that different when looked at specifically from a sales standpoint, what you might sell can be a little different from the alternatives, but studies have shown that most products in the market place share many of the same features and attributes.

Why the Customer Experience Welcomes Any and All Ages to Apply

Sales Hacker

Statistics support the reality of age discrimination and in 2017, the Federal Reserve Bank of San Francisco conducted the largest to date study on age discrimination. Marketing. Young people who are fresh out of school often fit into the demand and/or lead generation marketing role.