Babette Ten Haken

AUGUST 23, 2018

And the first notification of these gaps are – yup you guessed it – “uncovered” during periodic customer satisfaction, experience and loyalty surveys. Engage me to speak or conduct an interactive workshop at your next corporate or association event. Reacting when customers report gaps in service delivery or product quality.

Retention 154

Retention Customer Revelation Loyalty 154

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Events are a great tool to have in your marketing arsenal. Check them out below!

Webinar Metrics 113

Webinar Metrics Trade Show Marketing Strategy 113

Hubspot Sales

APRIL 11, 2023

Despite an uncertain economy ahead, recruiters forecast that the market will remain favorable to candidates. If your sales organization alone is struggling, focused employee surveys can root out challenges. Ninety-four percent of surveyed employees said they would stay at a company longer if the business invested in their careers.

Churn 114

Churn Hiring Survey Hubspot 114

Babette Ten Haken

MAY 2, 2018

Just survey a bunch of people and draw conclusions based on either rock-solid (or fairly dubious) analytics. How often have we been quick to the social media trigger, without taking the time to qualify how customer experience impacted those survey results? First, we read these surveys every day. I’ve said it. Think about it.

Customer 59

Customer Survey Social Media SME 59

Pipeliner

FEBRUARY 23, 2024

Yet, only 54 percent say it generally feels like sales, service, and marketing don’t share information. It’s built on the understanding that every department, from product development to marketing, contributes to customer’s brand perception and engagement. Create coordinated marketing and sales campaigns.

Customer Service 59

Customer Service Customer Company Lead Rank 59

Allego

DECEMBER 28, 2022

In fact, a recent Bizzabo survey found 85% of event organizers plan to host at least three in-person events, with 35% planning to host at least 10. At B2B Summit North America, B2B sales, marketing, and product leaders get information and insight to help them build growth and drive measurable impact. Forrester B2B Summit EMEA – Oct.

Conference 62

Conference Sales Enablement Biotechnology Insurance 62

Showpad

JUNE 29, 2021

As an example, instead of a three hour workshop put into Zoom, it probably makes a lot more sense to split up the workshop topics into smaller chunks and invite the specific buyer roles to the different shorter meeting formats. Survey demographics. We interviewed sales (45%), marketing (38%) and enablement roles (17%).

Hiring 66

Hiring Study Survey Sales Leadership 66

Mereo

APRIL 28, 2022

The Forrester 2022 Global CMO Strategy Survey found that fewer than 35% of chief marketing officers are involved in corporate strategy development. Salespeople are not even using the tools marketing creates for them. A report from Leadership IQ found that 71% of managers are not aligned with the corporate vision.

Lead Rank 36

Lead Rank Lead Scoring Revenue Leads 36

Sales Hacker

NOVEMBER 16, 2020

I recommend: Buyer surveys run in-house. Sales surveys run in-house. Outsourced buyer surveys. Sales team survey. To kickstart a new win/loss program, surveying or interviewing the sales team is often a quick and inexpensive way to capture key data points about recently closed deals. Buyer surveys.

Outsourcing Services 99

Outsourcing Services Data Survey Analysis 99

Babette Ten Haken

JULY 18, 2018

And, let’s not forget invitations to participate in customer experience (CX) surveys. Looking for a speaker or workshop on customer experience and customer retention for your next association or organizational meeting or event? They hit the “Delete” button, rather than respond to messaging and survey redundancy.

Webinar Metrics 59

Webinar Metrics Customer Strategy Real Estate 59

Babette Ten Haken

MARCH 18, 2019

I survey the STEM professionals and left brain thinkers I speak to and conduct workshops for. Survey results indicate that nearly two-thirds or more of these professionals participate on cross-functional teams. On a weekly basis, at the very least. Find out more right here.

SME 83

SME Retention Ideal Customer Profile Survey 83

Sales Hacker

APRIL 13, 2020

The cancellation of industry events from the COVID-19 crisis poses a real problem to salespeople who rely on events-based marketing. Conferences and workshops are obviously being canceled, and the associated costs are significant. Just Google, “your niche + workshop + Eventbrite + big city” to get a list of workshops.

Lead Rank 127

Lead Rank Lead Scoring Leads Marketing Qualified Lead 127

No More Cold Calling

JUNE 9, 2019

In a recent HubSpot survey , salespeople said it’s 40 percent harder to get a response from prospects than it was just two or three years ago, and 30 percent harder to close deals. Marketers think that by blasting all conference attendees with emails, they’ll get some B2B leads. They don’t fill your pipeline with qualified B2B leads.

Sales Qualified Lead 269

Sales Qualified Lead B2B Lead Rank Lead Scoring 269

SBI

JULY 29, 2020

A recent survey of executives indicated that 67% are deferring or canceling planned investments. The program also offers three workshops with Mediafly’s Principal Analysts and the ability to create, edit and track content via Mediafly’s Gateway content management system at no additional cost.

ROI 101

ROI Tools Face-to-face Scale 101

Sales and Marketing Management

MAY 20, 2019

They also filled out surveys about habits such as exercise, smoking and diet. You are essentially going to market with your employee population. host workshops for their workers on topics such as preventing burnout, improving emotional intelligence (EQ) and handling high-conflict office environments. Sprouting Change clients.

ROI 257

ROI Incentives Incentive Study 257

Emissary

MARCH 2, 2023

For example, when preparing for an actual target meeting, subscribers can take unique advantage of Advisors’ experience by inviting them to represent a buyer point of view at Sales Kick Offs (SKOs), external marketing events, internal product focus groups, account planning workshops, and sales training exercises.

Decision Maker 98

Decision Maker Ideal Customer Profile Top of Funnel Networking 98

Sales Hacker

AUGUST 28, 2018

This article outlines the results of a B2B Buyer Experience survey by TimeTrade. B2B Buyer Experience Survey Outline. For this specific survey we spoke to more than 300 B2B buyers, representing a cross-section of goods and services, company sizes and vertical markets. Make no mistake: we live in a digital world.

Buyer 79

Buyer B2B B2C Survey 79

Hubspot Sales

SEPTEMBER 1, 2023

Train AI in sales, and you’ll join 81% of salespeople surveyed who agree that AI significantly reduces their manual tasks and data entry workload. According to CNBC’s workforce survey , 24% of workers are worried AI will make their job obsolete. Consider offering training sessions or workshops on the topic. Use personalization.

Training 94

Training Guidelines Policies How To 94

Sales and Marketing Management

JUNE 4, 2017

Partner with other key functions such as marketing, product management, internal communications and human resources to create the best programs and tools to meet your sales teams communication and training needs. Here are some tips for communicating effectively with sales teams. Create a plan.

Face-to-face 197

Face-to-face Automotive Webinar Metrics Conference 197

Anthony Cole Training

MARCH 19, 2013

Dr. Quincy Krosby – Chief Market Strategist for Prudential Annuities. Holly Buchannan – CEO Buchannan Marketing – Selling to Woman. I would not have included anything from my workshop, but I found the results of my survey to be valuable information so I wanted to share it with you. 5 – Consistently prospected.

Hiring 198

Hiring Banking Survey Conference 198

No More Cold Calling

JUNE 6, 2019

In a recent HubSpot survey , salespeople said it’s 40 percent harder to get a response from prospects than it was just two or three years ago, and 30 percent harder to close deals. Marketers think that by blasting all conference attendees with emails, they’ll get some B2B leads. They don’t fill your pipeline with qualified B2B leads.

Sales Qualified Lead 209

Sales Qualified Lead B2B Lead Rank Lead Scoring 209

Sales and Marketing Management

AUGUST 20, 2020

The Society for Human Resource Management (SHRM) surveyed more than 1,000 U.S. Her Ohio-based company helps businesses foster mental health awareness and wellness through education and workshops. “A In our employee engagement surveys, we’ve seen that we’ve been able to perform past our benchmarks despite the pandemic.”.

Journal 136

Journal Education Lead Rank Lead Scoring 136

Highspot

SEPTEMBER 11, 2023

Sales enablement equips reps with the right tools, content, and training to understand the product, market, and customer pain points. New competitors enter the market, consumer preferences shift, and technologies evolve. Encourage or require ongoing skills development with workshops, courses, and certifications.

Hiring 59

Hiring Sales Enablement Pivotal Training 59

Babette Ten Haken

DECEMBER 13, 2018

Collaborative storytelling involves everyone in the organization, not just the marketing department. . Why You must connect those Voices behind those CX Survey Scores. I will be honored to customize my keynotes and workshops to your next event. Hire me to speak or conduct a workshop at your next corporate or association event.

SME 69

SME Retention Ideal Customer Profile Hiring 69

Showpad

JUNE 29, 2021

By capturing data regarding buyer engagement, sales professionals, enablement teams, content creators across functions and specifically marketing as well as sales managers can learn what works and what doesn’t. Survey demographics. Showpad conducted the 2021 Modern Selling Study, a global survey at the end of 2020.

Buyer 59

Buyer Face-to-face Churn Analytics 59

Sales Hacker

APRIL 19, 2022

We surveyed leaders from more than 150 SaaS organizations and found that sales leaders led comp plan design 73 percent of the time when the company brought in less than $30 million in annual recurring revenue (ARR). Comp workshops between reps and sales management also create a safe space to ask and address any rep-level questions.

Compensation 86

Compensation Retention Hiring Commission 86

Highspot

JANUARY 19, 2022

But it can just as easily be summed up in a few statistics: Per a survey conducted by the Association of Talent Development (ATD) in 2021, over a quarter (28%) of median sales people didn’t meet their company’s sales goals during the last fiscal year. From workshops to full-fledged programs, ASLAN offers a wide variety of options.

Training 92

Training Lead Rank Hiring Course 92

Zoominfo

OCTOBER 22, 2019

“Selling to Marketers” was the focus of the event. As marketing departments handle an increasing percentage of a company’s budget, one of our sales goals was to sell more to marketing buyers. Following the event, we had a higher win rate and a higher deal size for marketing buyers. How Did We Get Here?

How To 182

How To Follow-up Scale Up-Sell 182

Janek Performance Group

OCTOBER 19, 2021

According to a PricewaterhouseCoopers survey conducted in August 2021, 65% of employees said they are looking for a new job while 88% of executives said their company is experiencing an unusually high turnover rate. The current market is shifting in favor of salespeople. It started with the pandemic and has continued into the recovery.

Hiring 118

Hiring Lead Rank Compensation Sales Talent 118

Babette Ten Haken

MAY 23, 2018

This phrase often refers to business-to-consumer (B2C) marketing activities, including retail spaces created for specific customer niches. And while customer experience survey results are used to drive marketing and sales campaigns, how often do you dig deep to identify the people behind the numbers?

Retention 55

Retention Customer SME B2C 55

Anthony Cole Training

JUNE 5, 2015

Ike sent me a link to a survey that was done regarding the hunt for sales managers/directors. Here is the link to the survey findings: Sales Director Job Listings. The report shows that 29% of the companies surveyed require “technical expertise”. Is this what companies should be looking for when hiring a director of sales?

Hiring 120

Hiring Sales Management CRM Scale 120

Hubspot Sales

JUNE 8, 2020

Customer surveys and feedback opportunities. While your sales and marketing teams have remarkable knowledge about your company, products, and customers, they shouldn’t be the only ones dictating what goes into your sales collateral. Sales collateral for the Retention and Advocacy Stage includes: FAQ and knowledge base. Customer events.

Collateral 98

Collateral Case Study Retention Hubspot 98

Sales Hacker

MAY 24, 2023

In the highly competitive B2B tech space, it’s easy to market your offer with so many tools and channels available. We can do a workshop with our CEO. As a heads up, you will get a survey from us to help me be a better consultant in future calls, and those are reviewed by my enablement team.

How To 84

How To Decision Maker Retention Referrals 84

The Pipeline

MARCH 2, 2012

Survey after survey of buyers, show that when asked for reasons they buy from the companies they buy from ongoingly, show that price is rarely in the top three, in some cases it is not in the top five. When Sales Met Marketing. Community Marketing Blog. Sales Skills , Tibor Shanto. This post has 2 comments. Marc Zazeela.

Pipeline 237

Pipeline Twitter Lead Rank Lead Scoring 237

Sales Evangelist

AUGUST 6, 2021

Everything you do should be about them, not about you. National Sales Network , a nonprofit organization for black people in sales and marketing, has 17 chapters across the country. Complete our two-minute survey here: thesalesevangelist.com/survey. This episode is brought to you in part by Skipio.

Gatekeeper 40

Gatekeeper Decision Maker Nonprofit Hiring 40

Sales Evangelist

AUGUST 6, 2021

Everything you do should be about them, not about you. National Sales Network , a nonprofit organization for black people in sales and marketing, has 17 chapters across the country. Complete our two-minute survey here: thesalesevangelist.com/survey. This episode is brought to you in part by Skipio.

Gatekeeper 40

Gatekeeper Decision Maker Nonprofit Hiring 40

Sales Evangelist

AUGUST 6, 2021

Everything you do should be about them, not about you. National Sales Network , a nonprofit organization for black people in sales and marketing, has 17 chapters across the country. Complete our two-minute survey here: thesalesevangelist.com/survey. This episode is brought to you in part by Skipio.

Gatekeeper 40

Gatekeeper Decision Maker Nonprofit Hiring 40