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How Sales Reps Are Hitting Quotas Without Hitting the Streets

Sales and Marketing Management

Author: Mark Kovac, David Deming and Sushant Khandelwal Virtual selling in business-to-business markets, often associated with inside sales, has carried a bit of a stigma within field-dominated sales organizations. Virtual channels can raise productivity and lower selling costs, due to less time and expense for travel.

Lead Rank 318
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Hear how Matt Fok grew his company leveraging existing customers

Alice Heiman

His founder-led sales approach paid off as he uncovered more and better ways to address the market need. 14:22] We do some outbound marketing through social media and, SEO, but of our lead generation comes through channel partners. [15:26] And then the pandemic hit. They don’t have a solution to connect all the local chapters. [14:22]

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Sales Training Insight into Adult Trick or Treating

Customer Centric Selling

Register for the next sales training workshop coming up May 6-9 in Boston to learn how to lead with value instead of product. For companies with hot new technologies, it was appropriate to lead with product demos in attempts to have early market buyers find them. It resembled adult trick or treating.

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Sales Tips: Bad Assumption #1 - Website Leads = Top-line Revenue

Customer Centric Selling

I worked with a telecommunications vendor in the mid-90’s that had signed up for a trade show and was horrified when I walked through who would attend, their levels within organizations and what poor entry points they would provide. Marketing owns the top of the funnel and visitors are researchers, not buyers.