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The Simple Tool that Simplifies Account, Time and Territory Management

Understanding the Sales Force

There are additional uses for scorecards: Marketing - to score a lead. Account/Territory management - to score accounts so that you can objectively determine the accounts on which your salespeope and/or account managers should be spending most of their time.

The Territory Optimization Revolution

OpenSymmetry

A critical element that is relatively new is territory optimization and we will examine the case for this in this article. The territory optimization and alignment element of salesforce effectiveness is vital for three reasons. New Concepts Driving Greater Performance .

Sales Ops Resolution: Build Market-Focused Territories in 2013

Sales Benchmark Index

Make a New Year’s resolution to build territories that are market-centric in 2013. Today’s post explores designing sales territories based on your customers and prospects. For a step-by-step guide on how to do this, Download the Territory Design Whitepaper Here !

Are Your Sales Territories Keeping Pace with Customers?

Sales Benchmark Index

One root cause of rep turnover is an unproductive account/territory assignment. Often, territory assignments are outdated and have not kept pace with market changes. Territory Design Sales Operations Strategy sales operations Account Segmentation Sales Ops

How to Optimize Inside Sales Territories

Sales Benchmark Index

Where I have seen some of the greatest amount of pain is around territory design. So let's walk through my framework on how to optimize inside sales territories. 4 Lenses to Optimize for Inside Sales Territories. Identify Market Opportunity. To effectively design territories it is critical to identify the potential value of each target customer in the marketplace. Total Available Market. What percent of leads convert into opportunities for each territory?

Part II The Territory & Quota Management Revolution

OpenSymmetry

The Territory & Quota Management Revolution – New Incentive Compensation Platforms Blazing the Trails to Greater Efficiencies. This shift if critically important for three key reasons: Improved flexibility in defining and modeling of Territory and Channel structures.

Announcing Our 3rd Annual Guide to the Best Sales Acceleration Tools #TopSalesTools

Smart Selling Tools

And it means empowering Sales with the right marketing materials so they can sell effectively no matter who they’re meeting with or where (that means mobile, social, and international)! Territory Management & Quota.

Tools 87

Get the Sales VP’s Attention with This Enablement Tool

Sales Benchmark Index

As a sales enablement leader do you think about sales territories? Have you been asked if they’re optimized to market potential? Territory Design Sales Operations Strategy Sales Enablement Director of Sales Enablement

Tools 76

What Sales Tools do You Use to Fuel Your Revenue?

Smart Selling Tools

Marketing automation. Sales & Marketing Content. Territory & Account Planning. How badly do you want your team to blow away their quota? Pretty badly right? What are you willing to do differently? Hope, afterall, is not a strategy.

Account-Based Everything: Is it Time for a New Territory Analyst Manager Role?

DiscoverOrg Sales

Rather than react to inbound leads or simply start at the top of a list and work my way down, I analyzed my territory before I began. My goal was never about just hitting quota, but rather to generate the most revenue possible from my territory. How about Territory Analyst Manager?

When Sales Met Marketing …

Jonathan Farrington

And not unnaturally, few marketers will question the value of sales leads however they are generated, but the reality is that a poorly integrated lead generation program can actually reduce the overall productivity of a sales-force.

Top 20 Sales & Marketing Vendors to Follow on Twitter @Dreamforce ’14

Smart Selling Tools

More than 1400 sessions, more than 350 exhibitors, 18 keynotes, 20 parties, 2 rock concerts, and 5 opportunities to help charities on site, there is perhaps no bigger event for sales and marketers. Use Act-On for all your online marketing campaigns. That’s me with Sassy.

Vendor 102

What Happened When Sales & Marketing Got Married?

Jonathan Farrington

And not unnaturally, few marketers will question the value of sales leads however they are generated, but the reality is that a poorly integrated lead generation program can actually reduce the overall productivity of a salesforce. News: To follow … General Marketing Sales

Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 2]

Pointclear

As Account-Based Marketing continues to rise in popularity among B2B companies, I decided to pick the brains of fellow industry experts and get their input on the matter. Today, in part 2, we hear from Adam New-Waterson , Chief Marketing Officer at LeanData. Account-Based Marketing

Duct Tape is Not a Sales or Marketing Tool!

Fill the Funnel

It is typically a time with lots of NEW in the air – new quotas, new territories, new comp plan, new prospects and new optimism. Original article: Duct Tape is Not a Sales or Marketing Tool! ©2013 I’ve been a Sales VP and a President of a company.

Tools 134

Sales is (Becoming More of) an Inside Job

Tech Bytes

While that prediction was made a little more than a year ago, the market seems determined to make it a reality. Kyle Heller ZS Associates sales force effectiveness territory design ZS Inside Sales High Tech Sales operations

Social Media Marketing Is NOT the Same As Social Selling

No More Cold Calling

Those opinions come from folks out in the world of sales and from marketers, which I admit confuses me, because marketers don’t sell. Not marketing. I’m all for marketing and sales alignment. But come on…marketers taking the stage to discuss social selling?

The Most Important Word Missing From Your Go-To-Market Strategy

Sales Benchmark Index

The Dos and Don’ts of Marketing Warfare

Vertical Response

Implementing marketing warfare strategies is the perfect addition to your overall marketing plans and can help to reshape your standing within an industry. Developed in 1986 by Al Ries and Jack Trout (considered two of the godfathers of marketing), the theory focuses less on customer-oriented campaigns and more on maximizing all areas of a business towards the goal of outshining others. There are four strategies used in marketing warfare. Do speak to the right market.

See What Happens When Sales & Marketing Get Married

Jonathan Farrington

And not unnaturally, few marketers will question the value of sales leads however they are generated, but the reality is that a poorly integrated lead generation program can actually reduce the overall productivity of a salesforce. General Jonathan Farrington Interview Sales & Marketing

Affiliate Marketing in Emerging Markets

Software Business Blog

From an international merchant perspective, after you have the “hottest” regions of the world already covered – North America and Western Europe – the next step is to look towards emerging markets. These markets provide room to expand if you address them the right way.

Improving the Sales Organization’s Change Readiness

OpenSymmetry

Sales organizations face a constant challenge responding to changing selling techniques and markets. As we know, SPM is a ‘broad church’ spanning talent acquisition and development, sales process, Territory and Quota Management (TQM) and incentive compensation design and management.

The “Appification” Of Sales And Marketing

Partners in Excellence

It seems to me the best business to start these days is an App business focused on sales or marketing. I wrote about the Proliferation Of Marketing/Sales Apps. In the past year the number of Marketing Technology Apps have gone from 947 to 1876, in 43 different marketing technology categories. The first has come from the giant Sales and Marketing Automation vendors themselves. Then another on the territory plan.

Optimal Incentive Compensation Plan Design for Successful Implementation

OpenSymmetry

Understand your challenge – the market, the sales organisation and the behaviours you need. Make sure that you align other sales performance management elements like account management, territories, quota, sales coaching and on-boarding to make sure there is no disconnect with plan design.

Sales Performance Management: Not Your Parent’s Compensation Calculator

OpenSymmetry

Competition and Cloud enabled product vendors to quickly bring to market improvements on the ICM and SPM technology products. While these lack some of the mapping functionality of specialist territory alignment software, they present a broader range of capability.

Put Sales and Marketing to Work by Turning Your Total Addressable Market into a Targetable List

Sales and Marketing

Author: Joe Andrews In recent articles, we looked at why an analysis of your ideal customer profile (ICP) and total addressable market (TAM) is foundational to modern sales and marketing initiatives, and also provided a framework for how to get started with your analysis.

The Criticality of SPM Technology

OpenSymmetry

While, incentive compensation administration is still a main piece, the broader SPM technology concept is expanding more holistically to include other key aspects which directly impacts how a sales team might perform, including talent development, sales enablement, and territory and quota management.

Five Keys to Accelerated Lead to Money

OpenSymmetry

As someone that works in the world of Marketing, I have seen first hand that marketing and sales working together can sometimes be like trying to mix oil and water. Territory and Quota Solutions. Rachel Alexander is the Marketing Analyst at OpenSymmetry.

Five techniques to bridge the marketing-sales chasm

Sales Training Connection

Marketing-Sales Alignment. Much has been written about the Marketing-Sales chasm. That’s why I was struck by a post by Christine Crandell in the Forbes blog on how Marketing and Sales can gain alignment. The first step is to invite marketing to sales training.

Is The Concept Of Hunters And Farmers Relevant Any More?

Partners in Excellence

The sales person’s job is to maximize the share of account or territory for which they are responsible. I believe it is our God-given right to 100% share of customer and share of territory. We have to sell more within our territories and accounts every year.

Finding the Right Sales Performance Management Vendor

OpenSymmetry

According to Gartner’s 2015 Magic Quadrant of Sales Performance Management , the market is continuously starting to mature with the estimated growth to be more than $1 billion by 2017. Territory and Quota Management.

The Pipeline ? 23 Marketing Tips For Avoiding Small Business Failure

The Pipeline

23 Marketing Tips For Avoiding Small Business Failure. Stored in Attitude , Communication , Communication Strategy , Compete , Guest Post , Marketing , execution. Unfortunately there are also many sales and marketing reasons. Avoid Ad Hoc Marketing. Marketing.

The Pipeline ? Shrink Your Way To Success

The Pipeline

Stored in Attitude , Business Acumen , EDGE Sales Process , Metrics , Productivity , Sales Success , Territory Alignment , execution. By shrinking your territories, strategically where it make sense. logically shrink territories. Sales Success , Territory Alignment.

The Pipeline ? Talking Long-Term ? Acting Short-Term ? Sales.

The Pipeline

One that permeates many aspects of sales, starting at planning and territory alignment, right down to day-to-day tactical aspects of sales. Marketing. Territory Alignment. When Sales Met Marketing. Community Marketing Blog. Sales and Marketing Loudmouth.

Territory and One-on-One Meetings

Empowered Sales

Territory Meetings. This regular sit-down should focus on the market and territory development. The key objectives are to ensure success in the territory and early detection of any significant challenges.

Smart Selling Visions: Up-Close with Top Revenue Leader Leslie Stretch of @CallidusCloud

Smart Selling Tools

Every two weeks, I interview an executive from a top sales and marketing solutions company. What problem/s are you solving for sales and/or marketing organizations? Leslie: CallidusCloud provides organizations with the leading sales and marketing effectiveness cloud software.

The Pipeline ? ?But we're not IBM?

The Pipeline

If you are in sales and your mandate is to sell to companies within your geographical territory, you have probably faced a scenario similar to the one that follows. Marketing. Territory Alignment. When Sales Met Marketing. Community Marketing Blog.

Lean Sales And Marketing — High Variability, Low Productivity

Partners in Excellence

We also do Account and Territory Planning –or we should. How do we expand our relationships in the account or territory? The most effective sales people don’t just do this randomly, but they have a structured process–they analyze their accounts and territories, assessing the potential. They conduct structured marketing and prospecting programs. Shooting From The Lip, Just In Time Sales Call Planning Lean Sales And Marketing — Standard Work.

Book Review: Marketing Shortcuts for the Self-Employed

Sales and Management Blog

Whether you own your own business or are a salesperson responsible for generating your own sales, marketing is a major part of your business life. In a world flooded with marketing messages where each marketer is trying to scream louder than the next, finding effective ways to get the word out to your target market is becoming increasingly difficult. All of these basics are in preparation for getting into the real marketing meat of the book.

The Pipeline ? How Marketing Can Help Sales After the Handoff

The Pipeline

How Marketing Can Help Sales After the Handoff. Stored in Attitude , Communication , Guest Post , Lead Management , Marketing , Reputation 2.0 , execution. Marketing automation software generates the data marketers need to provide new levels of support to sales. Marketing.