article thumbnail

A Real Life Example How Brand Unifies A Compelling Vision

Increase Sales

Yesterday I saw a real life example of a relatively new branding statement by the one local regional tourism bureau here in Northwest Indiana: Built by Steel, Changed by Tourism. In this case brand, built by steel, changed by tourism , unifies the vision for this organization as well as for the expectations of its customers.

Tourism 164
article thumbnail

Oh, the places to go!

Sales and Marketing Management

Her book, “Overbooked: The Exploding Business of Travel and Tourism,” was published earlier this year. It is a comprehensive and often discouraging report on the impact of tourism in a world where no corner is left untraipsed. We focused our discussion on incentive travel and experiencing new places as a group.

Tourism 136
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Sales Talk for CEOs: CEO Jarrod Lopiccolo on Sales Success and Giving Back (S5Ep8)

Alice Heiman

Jarrod shares the fascinating story of how Noble Studios discovered their niche in the competitive travel and tourism industry. With over 20 years of experience, Jarrod has led Noble Studios to become a global company with a focus on building digital infrastructure and providing creative and performance marketing services.

Tourism 146
article thumbnail

Conference activity down 57% in early 2021 compared to one year earlier

Zoominfo

The lack of events in early 2021 trickles down to other industries, such as airlines, hotels, and tourism. It also hurts sales and marketing efforts that center on meeting customers face to face. It’s clear that conference producers are not confident yet in their ability to attract crowds even as vaccinations roll out for COVID-19.

article thumbnail

Email Tourism

SugarCRM

[/one_half] [one_half_last valign="middle"] [frame style="none"] [/frame] [/one_half_last] [divider style="simple"] Gartner Group and Forrester Research Group predict record levels in Marketing Automation (MA) spending and exponential growth in the field. Best Practices Email Marketing Learn Marketing Automation'

Tourism 37
article thumbnail

100 Most Prospected-to Companies of 2018

DiscoverOrg Sales

You might recognize the most-prospected-to companies of 2018, according to DiscoverOrg’s database, as household names – but that’s not why savvy sales and marketing professionals have been pitching to them. Louise C– serves as Senior Director, Hospitality Marketing. Wells Fargo. The 100 Most Prospected-to Companies of 2018.

Company 156
article thumbnail

Keep Your B2B Sales & Sanity Intact During the Coronavirus Outbreak

Sales Hacker

Travel bans are lifted early, and aviation and tourism go back to normal. The travel bans remain in place until the end of 2020, leaving aviation and tourism completely frozen. According to the research by McKinsey & Company , there are three scenarios of COVID-19 affecting the world economy. Scenario 1: Quick recovery.

B2B 136