Improve Your Pipeline: Let Sales Control the Flow of MQLs (Why It Matters and How to Do It)
Sales Hacker
JANUARY 30, 2020
Lead flow process gets ignored, leads don’t get properly qualified, and the frustrations and divide between Sales and Marketing grow. Sure, a bigger pipeline would solve the problem. Here’s a proposal that’s sure to give a lot of marketers a heart attack: let sales leadership control the MQL threshold. Lead score vs. velocity.
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