Allbound

SEPTEMBER 12, 2018

Marketo focuses their partner program around providing strong sales and marketing support. Partner programs that don’t offer compensation for referrals are usually smaller companies, with Marketo being the surprising exception. Marketo’s Premier Partner Program.

Commission 112

Commission Referrals Hubspot Marketo 112

SBI

OCTOBER 22, 2014

If you’re like most Marketers today, you’re seeking high performance results via tools that complement your primary Marketing Automation platform; such as Marketo, Pardot, Eloqua. This data-driven action will help you improve your retention rate which will translate into profitable revenue for your company.

Lead Rank 122

Lead Rank Outsourcing Services B2B Lead Scoring 122

Zoominfo

FEBRUARY 13, 2020

Selling to Marketing: A Candid Interview with Jill Konrath and Heidi Bullock, CMO of Engagio Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio, formerly GVP of Global Marketing for Marketo. Marketers are focused on retention as well as acquisition. Bullock is a “lead by example” CMO.

Marketing 100

Marketing Intent Data Webinar Metrics Face-to-face 100

DiscoverOrg Sales

JUNE 6, 2017

Reason I ask is, you told me you were “pretty happy” with your current provider — and that is a lot different than saying “we’re crushing it with our current provider and I don’t see any reason to change” — which is what DiscoverOrg’s clients say, judging by our incredibly high retention rate.

Ideal Customer Profile 248

Ideal Customer Profile Decision Maker How To Top of Funnel 248

Sales Hacker

MAY 26, 2021

Ability to work in Salesforce, Excel, Visio, Anaplan and other tools including familiarity with marketing software like Marketo. A manager job posting usually includes these skills: Business acumen – understand what it takes to increase sales and customer retention.

Sales Operations 60

Sales Operations Top of Funnel Lead Rank Hiring 60

Sales Hacker

OCTOBER 22, 2019

Catie has experience both in sales and marketing roles at Meltwater News, Salesforce, Marketo, and other big-name logos. She’s a long-time seller, she’s worked at Marketo, and she’s also traveled the world. Prior to joining Demandbase, Catie ran revenue teams at Marketo, Insightpool, Salesforce, and Meltwater.

Lead Rank 41

Lead Rank Marketing Qualified Lead Revenue Strategy 41

SalesHandy

JUNE 5, 2020

A report from LinkedIn suggests 58% of marketers and salespeople believe that Marketing and sales alignment improves customer retention and improves financial performance. On the flip side, non-collaborative marketing and sales teams see a 60% drop in financial performance and 13% negative customer retention.

Lead Nurturing 80

Lead Nurturing Sales Qualified Lead Lead Rank Lead Scoring 80

Sales Hacker

NOVEMBER 17, 2020

So you log into it and it’s got its own visualizations, or is it a piece of machinery that sits in the background connecting disparate systems like Marketo and Salesforce. You’ve got demand creation, you’ve got closing, winning, and ultimately you’ve got retention. Sam Jacobs : It’s a platform.

Company 102

Company Scale Hiring Revenue 102

Sales Hacker

OCTOBER 30, 2018

Amy Appleyard is an experienced, strategic sales leader with demonstrated success in overseeing cross-functional teams to improve the customer experience, drive sales and increase retention in both Distribution as well as SaaS-based sales organizations. You can follow her on Twitter at @ scoremoresales.

Top of Funnel 111

Top of Funnel Hiring Scale Lead Rank 111

Pointclear

FEBRUARY 27, 2014

Marketers thought that the new CRM software would solve their customer service and customer retention problems. Marketo, for example, sponsored a compelling study done by SiriusDecisions that explains the importance of a strong process in driving results when using marketing automation software. Expectations dashed.

Marketing 266

Marketing Strategy Eloqua Marketo 266

Zoominfo

MAY 21, 2020

Reason I ask is, you told me you were “pretty happy” with your current provider — and that is a lot different than saying “we’re crushing it with our current provider and I don’t see any reason to change” — which is what DiscoverOrg’s clients say, judging by our incredibly high retention rate.

Examples 113

Examples Ideal Customer Profile Decision Maker Top of Funnel 113

DiscoverOrg Sales

MAY 23, 2018

If it’s customer retention you’re looking for, well-aligned sales and marketing teams produce 36% higher customer retention rates and 38% higher sales win rates, according to MarketingProfs. The required mindset is one of HELPING, not SELLING.” – Jill Rowley , Chief Growth Officer, Marketo (via Salesforce).

Lead Rank 257

Lead Rank Marketing Qualified Lead Lead Scoring Top of Funnel 257

SalesHandy

MAY 1, 2020

This helps them in maintaining long-standing customers and an increase in retention rate. It has many major integrations with Salesforce, Marketo, Slack, etc. According to a research report by SalesForce , 51% of the sales leaders are focussing on building client relationships. VanillaSoft.

Ideal Customer Profile 87

Ideal Customer Profile Prospecting Top of Funnel Decision Maker 87

Salesmate

JUNE 15, 2021

Marketo Engage by Adobe is a leading marketing automation tool that offers numerous automation features for every growing business. Moreover, Marketo also offers advanced features like mobile engagement, web retargeting, and content personalization. Price – Marketo provides a customer pricing plan based on Database size.

Software 52

Software Software Marketing Scale 52

Bigtincan

SEPTEMBER 8, 2021

An executive sponsor must be someone sitting at the executive table with the CEO or someone who runs an entire division that oversees revenue generation, revenue retention, and/or risk mitigation. Recent research suggests that strategies like microlearning improve long term knowledge retention. for Training and Knowledge Retention.

Sales Enablement 111

Sales Enablement Strategy Enterprise Enterprise 111

InsightSquared

JUNE 8, 2021

RingLead’s complete, end-to-end data quality platform integrates with leading CRMs and MAPs like Salesforce and Marketo to empower businesses to clean, protect and enhance company and contact information in a series of seamless, fully automated processes.For more information, visit www.ringlead.com. RingLead, Inc.

Forecasting 62

Forecasting Lead Rank Lead Scoring Analytics 62

DiscoverOrg Sales

JANUARY 6, 2017

Our Marketing Ops group performed a major overhaul of our Marketo to Salesforce tracking system and deployed a cohesive view into marketing’s revenue contribution through the implementation of Full Circle Insights so that we could spend our efforts and money in the right places. How Did We Achieve This Growth?

Margin 120

Margin Marketo Ideal Customer Profile SalesForce 120

A Sales Guy

JULY 5, 2013

We are VC backed ($9M Series A) by Battery Ventures and our key customers include Marketo, DocuSign, Xactly, Jive, Informatica, YouSendIt, etc. The ebook could teach their target customers a myriad of things regarding churn, up-selling, lost revenue, account management, existing customer revenue growth, customer retention and more.

Churn 114

Churn Marketo eBook Call-back 114

InsightSquared

OCTOBER 22, 2018

According to a recent report from Marketo , misalignment between sales and marketing costs companies $1 trillion dollars annually. Organizations with strong communication enjoy increased sales, higher customer retention rates, shorter buying cycles, increased hot leads, and higher sales win rates among many other benefits.

Marketing 87

Marketing Analytics Lead Rank Lead Scoring 87

SalesHandy

MARCH 25, 2020

A special gift for you from SalesHandy We both play soccer in common… 22 tips to solve your Retention issues Here is your Free Ebook on Email Marketing Jenny, can you show me the right way? Source: Marketo. In such conditions, this sales subject line becomes a powerful tool for you in building trust and closing deals. Can we connect?

Face-to-face 56

Face-to-face Campaigns eBook Lead Rank 56

SalesHandy

MAY 22, 2020

Customer retention is equally important for growth of the company and scaling up the business. Clearbit has integrations with major platforms like Salesforce, Marketo and Segment. The customer should get all his problems solved and stay delighted throughout the journey. A productive sales strategy can’t be developed in a day.

Scale 84

Scale Outbound Ideal Customer Profile Tools 84

Mindtickle

APRIL 21, 2022

Before that, he was CMO of Marketo, so not exactly a lightweight. So to me, the best people I’ve really worked with were the ones that were really smart in the way they thought about things and could execute at a higher level to really drive that retention, that information level that people are looking for.

Top of Funnel 52

Top of Funnel Marketing Ideal Customer Profile Hiring 52

Sales Hacker

OCTOBER 7, 2021

Beth works with our team of experts to help companies create a culture of engagement, reduce regrettable turnover, increase productivity and revenue, and grow key customer retention. Prior to Tealium, she held leadership roles at Engagio and Marketo. Passionate about coaching, career development and retention. Lauren Kiefer.

Hiring 130

Hiring Ideal Customer Profile Top of Funnel Lead Rank 130