Adapting an ABM Approach for Account-Based EVERYTHING
DiscoverOrg Sales
MARCH 27, 2017
The longer the sales cycle and the more complex the deal, will increase the the need for more metrics that lend insights into an account’s progress through the funnel. And in context with the shift in sales cycles, “You can’t wait a year to see results [in ABE].”. Start with an alignment workshop.
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