Fill the Funnel

NOVEMBER 10, 2010

Best Use of Social Media for Sales or Marketin g - Adobe Omniture Business Unit. Best Sales 2.0 Management – Brainshark. Best Sales Enablement Program – Big Machines. Best Sales Lead Management Program – Unisfair. Best Sales & Marketing 2.0 Solution - Marketo.

Twitter 74

Twitter Conference Omniture Airlines 74

The Pipeline

JULY 29, 2011

It’s usually marketing’s job to create campaigns and messaging, and set social media and web strategy. Regardless of your company size , if an outbound rep thinks they shouldn’t get involved in social media, they are mistaken. My opinion is social media participation should be mandatory for all sales and marketing drivers.

Sales Qualified Lead 266

Sales Qualified Lead Pipeline Lead Rank Lead Scoring 266

SBI Growth

AUGUST 22, 2012

Your company has likely implemented some level of web analytics through Google Analytics, Web Trends or Adobe Omniture. Are you paying media partners to drive activity, or are they driving results? Refocusing your Web Analytics effort will enable you to drive results while setting the foundation to improve results. Why do you care?

ROI 306

ROI Omniture Data Demand Generation Targets 306

Sales Hacker

NOVEMBER 10, 2020

And so we were selling these magical media reports, by just faking it before you make it. He was at a company called Dachas Group, which was in social media analytics prior to TrendKite. We wanted to do this for PR, kind of thinking about the marketing attribution. I think it was the company. So that was the first data point.

Call-back 74

Call-back Scale Compensation Ideal Customer Profile 74