The Center for Sales Strategy

FEBRUARY 15, 2023

This season on Improving Sales Performance , we’re analyzing the findings from our latest Media Sales Report. With data collected from surveys conducted in Q4 of last year, the responses from sales managers and salespeople alike will help us chart a solid path forward through the media sales landscape.

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Report Media Sales Enablement Collateral 88

The Center for Sales Strategy

MARCH 17, 2021

In Season 2 of Improving Sales Performance Series , we’ve focused on the data and analysis of the 2020 Media Sales Report. In this episode, Dani Buckley, Isha Bell, and Emily Hartzell of LeadG2 join Matt Sunshine as they discuss the data from the Media Sales Report surrounding the analysis of the sales enablement information.

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Report Sales Enablement Media Analysis 124

The Center for Sales Strategy

FEBRUARY 19, 2020

The 2019 Media Sales Report studies the landscape over the past year, including the expectations for sales managers and the strategies employed by media sales professionals to assess their impact across five key topics: Compensation and Sales Team Size. If you'd like to read the full report, download it here.

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Report Media Compensation Survey 86

The Center for Sales Strategy

MARCH 7, 2024

In this episode, we’re once again consulting the latest Media Sales Report by The Center for Sales Strategy. Today, we’re asking the question, “Why are so many media sales managers lacking superstar talent?”

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Media Sales Management Report Coaching 127

The Center for Sales Strategy

MARCH 10, 2021

In Season 2 of Improving Sales Performance Series , we’ve focused on the data and analysis of the 2020 Media Sales Report.

Report 117

Report Media Sales Process Analysis 117

The Center for Sales Strategy

FEBRUARY 8, 2021

Season 2 of the Improving Sales Performance Series focuses on the data and analysis of the newly released Media Sales Report. You can stream it now to hear their insight, advice, and initial thoughts after analyzing the data that was just published.

Media 121

Media Report Industry Analysis 121

The Center for Sales Strategy

FEBRUARY 2, 2021

We just launched Season 2 of the Improving Sales Performance Series , which focuses on the data and analysis of the newly-released Media Sales Report. You can stream it now to hear their insight, advice, and initial thoughts after analyzing the data that was just published.

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Report Media Analysis Data 100

The Center for Sales Strategy

MARCH 23, 2021

In Season 2 of Improving Sales Performance Series , we’ve focused on the data and analysis of the 2020 Media Sales Report. You can stream it now to hear their insight, advice, and initial thoughts after analyzing the data that was just published.

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Report Media Company Analysis 102

The Center for Sales Strategy

MARCH 14, 2024

In this episode, we’re continuing our exploration of the recently published Media Sales Report by looking at what sellers and managers say about their company’s marketing strategy. Here to help Matt investigate why so many are dissatisfied with their organization’s current marketing plan is Dani Buckley, VP/General Manager at LeadG2.

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Media Strategy Marketing Education 94

The Center for Sales Strategy

DECEMBER 9, 2019

However, our 2019 Media Sales Report revealed some telling information related to how salespeople and sales managers feel about the culture of their company and industry today. To some, it’s become a buzzword, with an overabundance of content and discussions surrounding it.

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Report Media Company Face-to-face 75

The Center for Sales Strategy

FEBRUARY 12, 2024

Let's face it, sales isn't for the faint of heart. It's a battlefield of "no's," rejection emails, and voicemails that mysteriously transform into black holes, swallowing your carefully crafted messages whole. But before you drown your sorrows in a pint of Blue Bell Homemade Vanilla (hey, emotional eating is a valid sales strategy, right?),

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Report Media Strategy Sales 112

The Center for Sales Strategy

FEBRUARY 24, 2021

Throughout season 2 of the Improving Sales Performance Series , we’ve focused on the data and analysis of the newly released Media Sales Report. You can stream it now to hear their insight, advice, and initial thoughts after analyzing the data that was just published.

Hiring 74

Hiring Report Media Analysis 74

The Center for Sales Strategy

FEBRUARY 17, 2021

Season 2 of the Improving Sales Performance Series focuses on the data and analysis of the newly released Media Sales Report.

Compensation 102

Compensation Report Media Analysis 102

Nutshell

MAY 18, 2023

It can also integrate with different tools, including social media and advertising platforms. Why bother with CRM social media integration, though? Table of Contents What is CRM social media and advertising integration? Let’s start by defining CRM social media integration. Keep reading to learn more.

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Paid Content Social Media Advertising Advertising 118

The Center for Sales Strategy

MARCH 3, 2021

Throughout season 2 of the Improving Sales Performance Series , we’ve focused on the data and analysis of the 2020 Media Sales Report.

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Report Media Training Analysis 77

Sales and Marketing Management

DECEMBER 9, 2022

Press is good; surround-sound marketing and branding is better “A big media placement is nice. The post How to Squeeze All the Juice Out of Your Media Lemon appeared first on Sales & Marketing Management. He used to manage crisis communications for the Secretary of Defense; now, he runs a […].

Media 218

Media How To Marketing Report 218

SalesFuel

APRIL 8, 2024

According to a report from TREW Marketing and GlobalSpec, your client should be focusing more on popular social media sites. Popular social media sites are also helpful sites that they take advantage of. Did you notice what a lot of these social media platforms have in common? Here’s what you need to know.

Social Media 52

Social Media Media Video B2B 52

Sales and Marketing Management

MARCH 21, 2023

On the one hand, digitalization has dramatically increased […] The post Harnessing New Trends In Social Media To Achieve Sales Goals appeared first on Sales & Marketing Management. At the same time, the turn toward digitalization has had significant impacts, both positive and negative, on B2B enterprises.

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Social Media Trends Sales Goal Media 156

Sales and Marketing Management

DECEMBER 9, 2022

The post Use Media to Create Warm Handshakes at Industry Conferences appeared first on Sales & Marketing Management. They’re also one of the hardest places to develop relationships because everyone has limited time to accomplish many goals.

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Conference Industry Media Networking 156

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

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Demand Generation Agencies Demand Generation Demand Generation Targets Social Media 204

Zoominfo

AUGUST 19, 2018

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. Today, the role of a social media manager is more important than ever. According to one recent study, 93% of B2B marketers reported social media as the most utilized marketing tactic of their teams ( source ).

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Hiring Social Media Media Distribution 174

The Center for Sales Strategy

NOVEMBER 25, 2019

In the recent Media Sales Report , we learned 93% of sales managers agree that salespeople should be averaging 4+ calls per week. Want to know the secret to booking more first-time appointments with new prospects? It might surprise you!

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Report Media Prospecting How To 75

The Center for Sales Strategy

DECEMBER 3, 2019

Our 2019 Media Sales Report found that some of the major challenges in sales today are that sales reps’ time is not actually spent selling and salespeople are simply not equipped with relevant materials. Why is sales enablement important? Because buyers are more informed, and selling is more challenging than ever before.

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Report Sales Enablement Media Collateral 65

The Center for Sales Strategy

NOVEMBER 13, 2019

This is why sales managers and salespeople share common ground when it comes to learning and developing new skills, but as the 2019 Media Sales Report found, there’s still room for improvement when it comes to performance.

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Report Media Training Industry 71

Pipeliner

JUNE 1, 2023

In this article, we’ll explore some of the top industry reports, emerging technologies, and trends that sales professionals should be aware of. Industry Reports for Sales Professionals Industry reports are an excellent source of information for sales professionals, providing insights on emerging trends, challenges, and best practices.

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Report Industry Lead Rank Lead Scoring 52

The Center for Sales Strategy

NOVEMBER 5, 2019

One significant result from our recently published 2019 State of Media Sales Report is that salespeople in these roles (and other sales positions) don’t want to be paid on 100% salary. Rethinking the sales organization is a big topic in the media industry.

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Salary Report Media Hiring 58

Zoominfo

APRIL 10, 2018

From the time social media became a viable marketing channel, B2B companies have been looking for ways to automate social processes. Although social media tools have made this easier—with features like post scheduling, conversation monitoring, and hashtag tracking—some aspects of social selling can’t be pre-planned. Customer Service.

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Social Media Media Ideal Customer Profile Social Selling 188

SocialSellinator

SEPTEMBER 28, 2023

Learn how to harness the power of social analytics and reporting for your small business. Discover key metrics, tools, and strategies to improve your social media marketing efforts. Optimize your online presence with SocialSellinator.

Analytics 52

Analytics Report Social Media Small Business 52

Zoominfo

NOVEMBER 1, 2018

B2B marketers have long since understood the benefits of social media—yet many still struggle to leverage its full potential as a demand generation tool. In fact, 49% of B2B marketers rank social media marketing as the most difficult lead generation tactic to execute ( source ). What is social media demand generation?

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Generation Targets Social Media 130

BuzzBoard

FEBRUARY 6, 2024

While a strong website remains crucial, leveraging social media has become indispensable for driving local SEO success. For digital agencies selling to local businesses, mastering the art of optimizing social media profiles for local search presents a golden opportunity. But keyword stuffing on social media is a big no-no!

Social Media 52

Social Media Ideal Customer Profile Media Lead Rank 52

The Center for Sales Strategy

MARCH 25, 2024

The 5th Annual Media Sales Report asked salespeople where their jobs are getting easier and where they are harder. 31% of salespeople responded that renewing clients is more challenging than ever before. It's indeed crucial to recognize the evolving dynamics of client renewals in today's market landscape.

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Retention Report Media Sales Process 111

BuzzBoard

FEBRUARY 15, 2024

Enter social media influencers: the trusted tastemakers with engaged audiences, waiting to champion your local businesses. This fresh content fuels your social media presence and attracts new customers. Offer flexible campaign structures, like product reviews, sponsored events, or social media takeovers, to cater to individual needs.

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Social Media Influencer Promotion Media 52

Zoominfo

FEBRUARY 25, 2018

93% of B2B marketers use social media, and with good reason—it works ( source ). We haven’t been shy about touting the benefits of social media in B2B sales and marketing. We haven’t been shy about touting the benefits of social media in B2B sales and marketing. When it comes to social media, we say: less is more.

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Social Media Media B2B Marketing 147

SBI Growth

AUGUST 29, 2013

With a more narrow focus, we can pinpoint social media. If you’re truly a student of buyer trends, social media should be your focus. Not sure whether your social media skills are keeping pace? Are you in social media denial? These individuals deny that customers use social media to do research on potential purchases.

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Social Media Media B2G Ideal Customer Profile 300

Zoominfo

MARCH 20, 2018

It’s 2018– by now, social media has infiltrated every aspect of our lives; whether we’re documenting our commute via Facebook live, sharing our latest culinary find with our Instagram followers or simply keeping up with the latest headlines on Twitter, there is hardly a time when we aren’t connected to a social platform – even at work.

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Social Media Policies Media Guidelines 164

The Center for Sales Strategy

FEBRUARY 29, 2024

In this episode, we’re continuing our season-long deep dive into the latest Media Sales Report from The Center for Sales Strategy. Today, Trey Morris, VP/ Senior Consultant here at CSS, is joining Matt to help answer the question, “Why is it getting harder to convert prospects and renew clients?”

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Prospecting Report Media Meeting 123

BuzzBoard

FEBRUARY 8, 2024

Revealing the power of social media marketing for local businesses In an era dominated by digital connectivity, the power of social media marketing is undeniable. It’s clear that properly utilized social media marketing can dramatically increase visibility and sales for any local business. There are over 3.6

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Social Media Media Twitter Marketing 52