[STUDY] What Do B2B Buyers Want?
JULY 11, 2017
Sales development reps, account executives, and other sales professionals will find a trove of actionable insights in this comprehensive study. Research goals of the B2B buyer study. Overall, study participants rated 12% excellent, 23% good, 38% average, and 27% poor. Dynamic, creative, trend-oriented industries such as Fashion, Media, and Real Estate have the highest risk tolerance averages. Download the full Buyer Persona study.