The Center for Sales Strategy

FEBRUARY 22, 2023

This season on Improving Sales Performance , we’re analyzing the findings from our latest Media Sales Report. With data collected from surveys conducted in Q4 of last year, the responses from sales managers and salespeople alike will help us chart a solid path forward through the media sales landscape.

Report 88

Report Media Industry Survey 88

The Center for Sales Strategy

DECEMBER 16, 2021

Brand new, hot off the press, the 2021 Media Sales Report is now available for all to download! Tune in now or keep reading for a brief overview.

Analysis 105

Analysis Report Media Survey 105

The Center for Sales Strategy

FEBRUARY 8, 2023

This season on Improving Sales Performance , we’re analyzing the findings from our latest Media Sales Report. With data collected from surveys conducted in Q4 of last year, the responses from sales managers and salespeople alike will help us chart a solid path forward through the media sales landscape.

Report 85

Report Media Sales Process Sales Qualified Lead 85

The Center for Sales Strategy

FEBRUARY 15, 2023

This season on Improving Sales Performance , we’re analyzing the findings from our latest Media Sales Report. With data collected from surveys conducted in Q4 of last year, the responses from sales managers and salespeople alike will help us chart a solid path forward through the media sales landscape.

Report 88

Report Media Sales Enablement Collateral 88

The Center for Sales Strategy

SEPTEMBER 1, 2021

Recently, Borrell and Associates, a leading media research firm, conducted their annual survey among those people who buy advertising for their businesses and asked them what traits they seek from media salespeople. Here are the top four results.

Media 92

Media Advertising Advertising Survey 92

Zoominfo

SEPTEMBER 3, 2018

But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. 1. Surveys help marketers understand their target audience. Surveys can reveal important details about your target audience. Ready to learn more? Let’s get started! What is your age?

Survey 133

Survey B2B Webinar Metrics Buyer Persona 133

A Sales Guy

MARCH 28, 2013

The results of the social media and sales quota survey. The goal of the survey was to put some real data behind this social media, social selling craze. Therefore we wanted to know, were the sales people using social media actually seeing the return? How much of their business do they contribute to social media?

Social Media 114

Social Media Survey Quota Media 114

Zoominfo

SEPTEMBER 3, 2018

But, we have a simple fix—surveys! Whether you realize it or not, marketers can use surveys to reach important business goals. How Can Surveys Help A B2B Business? Surveys Help Marketers Understand Their Target Audience Surveys can reveal important details about your target audience. Ready to learn more?

Survey 100

Survey B2B Webinar Metrics Buyer Persona 100

Sales Hacker

JANUARY 31, 2022

To get a better sense of workplace communications, Vyond partnered with TRUE Global Intelligence to conduct a nationally-representative survey in February 2020 of 1,000 adults in the United States. We conducted a follow-up survey in July 2020 and again in February 2021. How COVID-19 changed B2B communication.

Survey 108

Survey B2B Channels Face-to-face 108

The Center for Sales Strategy

FEBRUARY 19, 2020

The 2019 Media Sales Report studies the landscape over the past year, including the expectations for sales managers and the strategies employed by media sales professionals to assess their impact across five key topics: Compensation and Sales Team Size. You can see some of the highlights for the survey in the infographic below.

Report 86

Report Media Compensation Survey 86

Sales Hacker

MAY 5, 2020

To better understand the impact of the pandemic on the sales industry, we sent out a 38-question survey to nearly 472 sales organizations in a wide variety of industries. Also, more than a third (37%) of the salespeople we surveyed said they are fearful of losing their job. What We Discovered. Outbound Prospecting Is Changing.

Survey 88

Survey Top of Funnel Report Outbound 88

SBI Growth

APRIL 20, 2013

Using social media for competitive intelligence provides another viewpoint into competitor activity. Forrester Research : 82% of 150 companies that monitor social media are primarily searching for competitive intelligence. Social media channels and news sources are great ways to monitor competition. From where?

Social Media 316

Social Media Competition Media Eloqua 316

Hubspot Sales

SEPTEMBER 20, 2022

With social media, you can prospect at your fingertips — and sidestep the awkwardness of a traditional cold call. Of course, you can't afford to spend hours on social media each day, so which channels are worth your time? The HubSpot Blog surveyed 500+ sales professionals to uncover the best social media channels for prospecting.

Social Media 92

Social Media Channels Media Prospecting 92

A Sales Guy

MARCH 5, 2014

It appears our social media report, Social Media and Quota Attainment , got peoples attention. Not, “if” but “how” you are using social media to sell, particularly in prospecting. Because I know community is social selling savvy, I want to get your thoughts by asking you to take this quick survey.

Social Media 144

Social Media Media Survey Social Selling 144

Pointclear

MARCH 27, 2014

Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness.

Social Media 223

Social Media Media B2B Decision Maker 223

Pipeliner

FEBRUARY 22, 2020

Social media pervades almost every aspect of our lives, from catching up with classmates to sharing vacation photos with family. As marketers continue to try to find the best way to utilize social media to reach potential customers, businesses are continually examining how effective their efforts are in achieving a return on investment.

Social Media 81

Social Media Media Consumer Survey 81

BuzzBoard

JANUARY 17, 2023

Is it really as bad as we read in the media about the biggest companies, such as Amazon, Facebook, Google, Salesforce, Twilio doing layoffs? We ran a month-long survey asking some straight, hard-hitting questions with the intent to help each other make better sense of it all and stay strong.

Survey 52

Survey B2B Lead Rank Lead Scoring 52

Nutshell

APRIL 3, 2024

You send out a survey asking customers to rate how easily they were able to complete a task, and then you use the same formula as CSAT to determine what percentage of those customers gave a positive response. Like with the previous two metrics, you determine this by sending out a survey. There are numerous ways to do this.

Customer 71

Customer Churn Lead Rank Lead Scoring 71

Connext Digital

NOVEMBER 29, 2019

Social media has become an indispensable tool for consumers online in this day and age. It’s no surprise that all kinds of businesses have turned to social media to find and connect with their target market. The figures don’t lie either: consumers are 71% more likely to make a purchase based on social media referrals. .

Paid Content 82

Paid Content Social Media Consumer Media 82

BuzzBoard

MARCH 13, 2024

Primary data can be collected via surveys, interviews, and focus groups straight from consumers. In contrast, social media listening presents special insights into customer sentiment and current trends. Starting with methods like surveys, they offer an expansive view of the market landscape.

Small Business 52

Small Business Small Business Research Social Media 52

Zoominfo

NOVEMBER 29, 2023

In fact, 90% of Gen Z and Millennial survey respondents say they were dissatisfied with a vendor, compared to 71% of Gen X and Baby Boomer respondents. Brand advocates are people who already use your product or services and voice their love of your product on social media channels to help grow new customers.

B2B 130

B2B Social Media Loyalty B2C 130

The Center for Sales Strategy

FEBRUARY 7, 2024

The good news: most of the sellers surveyed for the 5th Annual Media Sales Report knew what their sales talents were and how to put them to use. The bad news: 11% reported that they had NEVER received feedback on their sales talents. Think about it. Those 11% are at an automatic disadvantage.

Sales Talent 90

Sales Talent Survey Promotion Report 90

Pointclear

JANUARY 26, 2012

Let me go out on a limb and propose the top five media for your lead generation toolkit. However, trade show marketing is expensive, costing an average of $276 per contact, according to Exhibit Surveys, Inc. Now, you are probably wondering why I did not include email on this list of top five media for prospecting.

Media 233

Media Direct Mail netFactor Trade Show 233

The Center for Sales Strategy

FEBRUARY 7, 2024

The good news: most of the sellers surveyed for the 5th Annual Media Sales Report knew what their sales talents were and how to put them to use. The bad news: 11% reported that they had NEVER received feedback on their sales talents. Think about it. Those 11% are at an automatic disadvantage.

Sales Talent 71

Sales Talent How To Survey Promotion 71

Pipeliner

JUNE 22, 2021

Social media is a valuable asset to most businesses, as it gives them access to customers and demographics they otherwise would have. To use social media more effectively to build your presence, use the following tips. To use social media more effectively to build your presence, use the following tips. Tip 6: Pin on Pinterest.

Social Media 52

Social Media Media Promotion Demographics 52

Hubspot Sales

DECEMBER 14, 2017

Do I Need Social Media for Business? A professional social media presence is crucial for today's workforce -- especially salespeople. Use social media to build relationships with prospects, peers, and even your competition. Still think social media is for passively scanning Facebook or reading outrageous tweets?

Social Media 99

Social Media Media Ideal Customer Profile Hiring 99

SalesFuel

APRIL 2, 2024

For outbound lead management, BDRs primarily use email and social media. Posting a variety of content on social sites such as social media establishes topical authority and increases visibility. Innovative Ways to Maximize Productivity For BDRs The latest research shows BDR team members are working both outbound and inbound leads.

Maximizer 116

Maximizer Face-to-face Social Media Hiring 116

Zoominfo

JANUARY 8, 2021

Here’s the thing, in a HubSpot survey, only 7% of salespeople said leads they received from marketing were very high quality. That includes working with your sales team to identify the target buyer’s demographics, firmographics, preferred social media platforms, and where they are in the buyer’s journey. Take Twitter, for instance.

Lead Rank 246

Lead Rank Marketing Qualified Lead Lead Generation Ideal Customer Profile 246

Zoominfo

JULY 1, 2019

Nearly two-thirds of YouTube viewers surveyed who self-identified as LGBT said they are more likely to buy from a brand that takes a stand on LGBT issues ( source ). When reading LGBTQ news stories, 42% of the LGBTQ community report that they trust LGBTQ sources more than they trust reporting in the general media ( source ).

Advertising 188

Advertising Advertising Survey Scale 188

Sales and Marketing Management

OCTOBER 24, 2018

A good way to go about this is to survey your customers. And in order to get the most survey responses, incentivize the process. Customers will be inclined to fill out a survey if you offered deals and discounts or some other sort of prize such as coupons. Social Media. You don’t have to break the bank.

Strategy 191

Strategy Social Media Top of Funnel Survey 191

Hubspot Sales

OCTOBER 29, 2021

57% of realtors use social media apps daily. ( The top three tech tools that provide realtors with quality leads are social media ( 52% ), CRMs (31% ), and MLS sites ( 28% ). ( Realtor Social Media Use. 90% of surveyed social media-using realtors use Facebook. ( Realtor Social Media Use.

Real Estate 111

Real Estate Social Media Trends Survey 111

Zoominfo

MAY 23, 2019

They are then able to put together a graphic to pitch to media outlets. Conduct a survey. Technology has made it easier than ever to conduct a customer survey and analyze the findings. Distribute the survey by email campaign, social media, or on your website. But, they don’t have data to back this.

Data 188

Data Strategy Survey Retail 188

Fill the Funnel

APRIL 21, 2011

Shortly after the post ran I learned of a survey produced by the respected Paul McCord ( Sales and Management Blog ) and Richardson Sales Training that asked sales professionals about their feelings and experiences with Social Media in Sales and Marketing. To date, social media has been pretty useless in generating actual sales.

Social Media 91

Social Media Media Hiring Survey 91

Hubspot Sales

OCTOBER 11, 2022

Modern buyer's journey's awareness stage mostly revolves around digital media — particularly among consumers aged 18 to 24. Social media is the next most popular resource for product discovery. 57% of our respondents said they use social media to discover new products. So, what does this tell us?

Top of Funnel 105

Top of Funnel Buyer Data Social Media 105

Your Sales Management Guru

DECEMBER 10, 2012

Ken: We have two posts today, first How to Manage Manipulative Sales Employees and a BONUS Sales Compensation Survey to help you plan. She is a web content writer for Business.com Media, Inc. BONUS Sales Compensation Survey. Service Leadership’s 2012/13 Annual Solution Provider Compensation Survey is Now Open! .

Compensation 80

Compensation Survey Policies Incentives 80

The Center for Sales Strategy

MARCH 30, 2020

Even though using social media to sell has been widely adopted in many industries, the 2019 Media Sales Report revealed that social selling is currently more hype than reality. Only 12% of sales managers surveyed saying their salespeople are using social media effectively to set appointments with prospects.

Social Selling 106

Social Selling Social Media Benefit B2B 106

No More Cold Calling

APRIL 15, 2021

Despite the fact that most companies have marketing automation solutions, targeted outreach by SDRs, and intense social media strategies, account execs are still missing quota en masse. Reps cold call, send cold emails, do cold outreach on social media, and rely on marketing to nurture prospects and send them qualified leads.

Lead Gen 397

Lead Gen Sales Qualified Lead Leads Marketing Qualified Lead 397