Mobile Video Sales Certifications Open Doors for Pharmaceutical Companies [Case Study]
Allego
APRIL 30, 2019
The Vice President of Sales at a global pharmaceutical company needed to certify the sales force on a new indication (read: usage) for one of the company’s drugs. To accomplish the feat, Gish devised a two-part strategy: Part 1 was a televised meeting involving the entire organization. Part 2 was an assignment for each rep. “We
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