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How a Software CEO Recharged the 2020 Strategy

SBI Growth

For market-leading software companies, the changing economic conditions have had a positive effect on the bottom line. But this has not been without their fair share of challenges, especially for those facing a high growth environment. On today’s show, Doug Winter,

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The Definitive Guide to Client Onboarding and Positive Customer Experiences

Nutshell

It’s where the rubber meets the road, and the initial relationship you’ve built with your customer before their purchase is put to the test. More often than not, this leads to a positive brand experience and a happy customer. Store and distribute customer information through your CRM software for easy reference when needed.

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The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

I learned a lot about product positioning long before I ever stepped into a product marketing role. For the first four years of my software career, I was a pre-sales solution consultant, a.k.a. I think of demos as verbal product positioning. That’s when the number one rule of product positioning hit me right between the eyes.

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How to Make a Follow-Up Call That Gets Sales Meetings

Marc Wayshak

In this article, I’ll guide you on how to make a follow-up call that gets sales meetings. A well-crafted script for the start of the call sets a positive tone for the rest of the conversation. Make the meeting attractive. One of the biggest challenges in sales is making a prospect want to schedule a meeting.

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In the Race to Win More Customers, Sales Needs Digital Transformation

Salesforce users were surveyed about the forces shaping today's workplace. Discover the results and why investments in digital transformation and automation are pushing sales teams ahead.

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The Three Attributes of Good Messaging and Positioning

Sales Hacker

Speaking of which, GTMfund’s value proposition perfectly illustrates this week’s main newsletter topic: the critical importance of messaging and positioning. Take a look at these contrasting statements: GTMfund is an early-stage venture capital firm investing in pre-seed to series A software companies. See the difference?

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How To Conduct A Virtual Meeting

MTD Sales Training

That, of course, was written before the virus shutdown, but it shows that virtual meetings with clients and prospects were exponentially on the increase before it became the only methodology that we could use to reach prospects. So, what would be the best practices to adhere to when meeting up with a client virtually?

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