article thumbnail

How Google, Zoom, and Quarantinis Prove the Value of Online Training Software for Frontline Teams

Lessonly

To do so, companies are looking into online training platforms and other forms of interactive training software , which leads to an important question: Is online training effective? Your old ami Thierry wasn’t able to meet you at the cafe on the corner for a croissant while helping you with your conjugation of etre.

Google 49
article thumbnail

Sales is Storytelling. Marketing is Storytelling. Business is Storytelling.

Sales and Marketing Management

“Whether it’s this year, 10 years from now or 100 years from now, a marketer’s success or failure will come down to one crucial skill: the ability to be an engaging and persuasive storyteller,” stated Amit Bivas, head of marketing at Optimove, makers of software that collects data to enhance customer relationships.

Marketing 207
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

4 Trends Shaping B2B Marketing in 2011

Pointclear

” In other words, they understand that in addition to being in the business of selling whatever they sell—be it shovels or software—they also need to be producing content as a cornerstone of their marketing, both to engage and educate their would-be customers. But producing any old content isn’t enough.

Trends 180
article thumbnail

21 Salespeople Reveal the Worst Sales Advice They Ever Got

Hubspot Sales

If you're in a company where they won't promote you, it is probably because of you -- you are not doing something required of you that will result in a promotion. Smart companies always want to keep good people. If they aren't promoting you, then the next company won't promote you either. Why is this bad advice?

Hiring 99
article thumbnail

The Future of AI for Sales (And How to Prepare for It)

Sales Hacker

For instance, marketing language software — powered by machine learning — helped JPMorgan Chase increase headline clicks by as much as 450%. None of those parameters were discernible by splitting up companies by industry, location, revenue, or other traditional classifiers. Should they: Schedule a meeting?

article thumbnail

Four Manufacturing Trends Driving Sales

SugarCRM

The growing use of remote data sensors – or smart sensors – to enhance the capabilities of existing equipment is a great example of how smart companies are applying IoT technology at minimal cost. Expanding revenue through servitization. There’s a lot riding on these interactions.

Trends 20
article thumbnail

Build Predictable Revenue

Your Sales Management Guru

Smart companies are scrutinizing their strategic sales management plans, taking a closer look at everything from their pipelines to their forecasts. We recommend that these meetings be serious events that incorporate some aspect of fun. We recommend that once a quarter you plan each sales meeting and sales training event.

Revenue 40