Does Swag Work as a Sales Tool? (Here’s What the Data Says)
Sales Hacker
SEPTEMBER 4, 2019
Our VP of Sales, Eric Hamlin, loves to cite Marcel Mauss in our sales meetings and training. . No, not software in this case, but rather swag as a step. . The group that received swag was three times more likely to book a meeting, and Outreach saw a 2.42x increase in opportunity value per prospect in the test group.
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