Score More Sales

FEBRUARY 4, 2015

In 2013, Merkle Group polled executives in $1B+ companies and found a 63% fail rate. Every sales leader is told, “buy this sales enablement tool – it will help you so much.” It is true that never before have we had access to technology, metrics, and science to assist us in doing our sales roles better than ever. But sometimes these tools hinder our success. They overwhelm and often don’t get deployed correctly.

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Tools Merkle Sales Enablement Twitter 171

Appbuddy

APRIL 6, 2021

It may be considered cliché, but 2020 taught us there’s truth behind the expression “necessity is the mother of invention.”.

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Merkle Retail Social Media Analytics 52

Appbuddy

OCTOBER 7, 2020

The panel was led by Merkle Australia ’s Blair Cooke, with additional participation from Jessica Lucas at Citi , Jane Merrick at REST , and Lea Wright at MLC.

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Merkle Demographics Campaigns Channels 52

Customer Centric Selling

NOVEMBER 16, 2015

A study by the Merkle Group reported that about 63% of CRM initiatives never see adequate return. Mobile CRM: Choosing the Right CRM Solution for Your Business. Guest post courtesy of Anece Ahn, Inbound Marketing Specialist, Repsly. The demand for CRM solutions has grown exponentially in the last few years. Much so that Gartner projects that by 2017, CRM will be a $36 billion market.

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