skip to main | skip to sidebar. Tuesday, January 10, 2012. Dairy Queen exemplifies importance of email marketing and social media integration. Combining email marketing campaigns with social media helped increase traffic to Dairy Queen (DQ) franchises, MarketingVox reports. MORE

A study by the Merkle Group reported that about 63% of CRM initiatives never see adequate return. Mobile CRM: Choosing the Right CRM Solution for Your Business. Guest post courtesy of Anece Ahn, Inbound Marketing Specialist, Repsly. MORE

In 2013, Merkle Group polled executives in $1B+ companies and found a 63% fail rate. Every sales leader is told, “buy this sales enablement tool – it will help you so much.” MORE

In one of many examples, a study by the customer relationship marketing agency, Merkle, Inc., The other day I was reading an article about weight loss. The theme of the article was that most weight loss efforts fail because the person isn’t able to maintain their new routine. MORE

In one of many examples, a study by the customer relationship marketing agency, Merkle, Inc., The other day I was reading an article about weight loss. The theme of the article was that most weight loss efforts fail because the person isn’t able to maintain their new routine. Being a marketer, I immediately was struck by how this weight loss mistake is the same mistake some business owners make with their marketing. MORE

email print “Email is dead” “Everyone’s using social media. No one reads emails these days” “People are sick and tired of more and more email. They’re overwhelmed” Have you heard comments like this recently? Me too. MORE