Sales Enablement Tools Help or Hinder
Score More Sales
FEBRUARY 4, 2015
In 2013, Merkle Group polled executives in $1B+ companies and found a 63% fail rate. Every sales leader is told, “buy this sales enablement tool – it will help you so much.” It is true that never before have we had access to technology, metrics, and science to assist us in doing our sales roles better than ever. But sometimes these tools hinder our success. They overwhelm and often don’t get deployed correctly.