Sales Enablement Tools Help or Hinder

Score More Sales

In 2013, Merkle Group polled executives in $1B+ companies and found a 63% fail rate. Every sales leader is told, “buy this sales enablement tool – it will help you so much.”

The Truth About Email

Ian Brodie

email print “Email is dead” “Everyone’s using social media. No one reads emails these days” “People are sick and tired of more and more email. They’re overwhelmed” Have you heard comments like this recently? Me too.

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Mobile CRM: Choosing the Right CRM Solution for Your Business

Customer Centric Selling

A study by the Merkle Group reported that about 63% of CRM initiatives never see adequate return. Mobile CRM: Choosing the Right CRM Solution for Your Business. Guest post courtesy of Anece Ahn, Inbound Marketing Specialist, Repsly.

The Biggest Mistake Business Owners Make

GKIC Blog

In one of many examples, a study by the customer relationship marketing agency, Merkle, Inc., The other day I was reading an article about weight loss. The theme of the article was that most weight loss efforts fail because the person isn’t able to maintain their new routine.

The Biggest Mistake Business Owners Make

GKIC Blog

In one of many examples, a study by the customer relationship marketing agency, Merkle, Inc., The other day I was reading an article about weight loss. The theme of the article was that most weight loss efforts fail because the person isn’t able to maintain their new routine. Being a marketer, I immediately was struck by how this weight loss mistake is the same mistake some business owners make with their marketing.