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Sales Enablement Tools Help or Hinder

Score More Sales

Studies for years have shown lack of adoption in companies or failed use. In 2013, Merkle Group polled executives in $1B+ companies and found a 63% fail rate. They overwhelm and often don’t get deployed correctly. For example take Salesforce.com which is the predominant CRM tool sales teams use.

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Mobile CRM: Choosing the Right CRM Solution for Your Business

Customer Centric Selling

A study by the Merkle Group reported that about 63% of CRM initiatives never see adequate return. And all this makes sense – in 2015, you won’t find a single organization in sales without a CRM system in place. However, what you don’t know is that the majority of CRM initiatives end in failure.

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